Jorge1812 From Germany, joined Apr 2004, 3153 posts, RR: 6
Reply 1, posted (10 years 7 months 1 week 3 days 18 hours ago) and read 2538 times:
Would be nice to see but maybe too expensive without any advantages for the airline. Because nobody, except spotters and plane enthusiasts, won't care about.
And it won't be a special any longer, so another special one would be shown and the same question might pop-up again.
Third and last point, this livery is for marketing purposes and won't have any effect on the customer when all planes wear this sheme.
Airbus Lover From Malaysia, joined Apr 2000, 3248 posts, RR: 9
Reply 3, posted (10 years 7 months 1 week 3 days 14 hours ago) and read 2466 times:
Clearly then we're lucky you are not the one in charge at MAS.
Why put on all the extra weight for a meagre return in terms of benefits? Extra weight means loss of revenue and higher fuel burn. How does this help them out? For advertisement purposes, there are many other more effective methods and reaches a wider range of audience.
And it is a special scheme to promote the new premium cabins. They are called special for a reason, because they are only applied to select few (in this case, one) aircraft while the Hibiscus livery is applied on 2x B744s.
On the B744s for example, the new cabin alone increased the aircraft weight by quite a bit and the special paint scheme actually added a few tons, and hence a reduction in useful load. For long flights where full fuel is needed, less cargo can be carried.
Business is business. To make a business work, you have to think in a broad perspective and make smart decisions. Moreover, the airline industry at this time is particularly competitive.