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Helvetic To Drop 3 Destinations And Reduce Fleet  
User currently offlineSpeedbird747 From Switzerland, joined May 2004, 123 posts, RR: 0
Posted (9 years 1 month 2 days 13 hours ago) and read 2932 times:

According to several Swiss newspapers, Helvetic Airways is about to drop MAD, PRG and FCO and to dump 2 of its 6 Fokker 100s. That's 33% of the fleet... 6 Pilots and 8 FAs will be laid off.

That's sad news  Sad

5 replies: All unread, jump to last
 
User currently offlineASWISSinMAD From Spain, joined Sep 2005, 148 posts, RR: 1
Reply 1, posted (9 years 1 month 2 days 13 hours ago) and read 2902 times:

Maybe they sould have implemented yield management earlier.... from MAD they have 20-30 pct load factor and even less to FCO and PRG ... pathetic...

User currently offlineHAJFlyer From Switzerland, joined Sep 2005, 1473 posts, RR: 9
Reply 2, posted (9 years 1 month 2 days 12 hours ago) and read 2875 times:

Quoting Speedbird747 (Thread starter):
MAD, PRG and FCO

AFAIK they have never been successful in serving business destinations. They stopped service to AMS and VIE quite some time ago. They don't have enough flights and their services are often not at the right time of the day to appeal to business travellers.

Their fleet is a little bit large for a ZRH-based airline servicing only the leisure market especially now that Easyjet offers very attractive fares to many destinations in southern Europe from its new base in BSL which is just a quick train ride from ZRH.

I am not sure if the new pricing system, the focus on the leisure market and their aggressive promotions like the recent one in cooperation with the Swiss discount supermarket Denner will be enough to safe Helvetic.


User currently offlineAviationMaster From , joined Dec 1969, posts, RR:
Reply 3, posted (9 years 1 month 2 days 12 hours ago) and read 2798 times:

To me their primary mistake was to operate out of ZRH in the first place. Just look at EZY's success at BSL!

User currently offlineThomas_Jaeger From Switzerland, joined Apr 2002, 2397 posts, RR: 28
Reply 4, posted (9 years 1 month 2 days 11 hours ago) and read 2763 times:

Quoting AviationMaster (Reply 3):
To me their primary mistake was to operate out of ZRH in the first place. Just look at EZY's success at BSL!

Their primary mistake was their fixed price for all flights to all destinations which did not work at all. I have been very pessimistic about this from the very beginning and was surprised to see how long it has taken them to find out they are actually loosing a lot of revenue sticking to it.



Swiss aviation news junkie living all over the place
User currently offlineSpeedbird747 From Switzerland, joined May 2004, 123 posts, RR: 0
Reply 5, posted (9 years 1 month 1 day 20 hours ago) and read 2556 times:

Quoting Thomas_Jaeger (Reply 4):
Their primary mistake was their fixed price for all flights to all destinations which did not work at all. I have been very pessimistic about this from the very beginning and was surprised to see how long it has taken them to find out they are actually loosing a lot of revenue sticking to it.

I agree with that. However, the fixed price policy was changed some time ago and now can book some destinations from as low as 1 Euro...


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