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Varig And United Slogan  
User currently offlineUSADreamliner From , joined Dec 1969, posts, RR:
Posted (8 years 8 months 3 weeks 5 days 20 hours ago) and read 2178 times:

This is for my Brazilians friends.
Do you remember some time ago, Varig's slogan was "It's time to fly".I remember it from commercials,magazines and timetables.

Now i see United slogan and is..."It's time to fly" !

Because they are members of Star Alliance UA "borrow" the slogan, or they paid for it, or is just simply a coincidence?

If anyone knows the answer please let me know, because everytime I see the slogan I say :That's Varig slogan!!! And of course people around look at me like I'm insane... Big grin

THANKS!!!

5 replies: All unread, jump to last
 
User currently offlineUAcosCS From , joined Dec 1969, posts, RR:
Reply 1, posted (8 years 8 months 3 weeks 5 days 20 hours ago) and read 2168 times:

Quoting USADreamliner (Thread starter):
Now i see United slogan and is..."It's time to fly" !

You just now saw this? It has been out for months.


User currently offlineUSADreamliner From , joined Dec 1969, posts, RR:
Reply 2, posted (8 years 8 months 3 weeks 5 days 19 hours ago) and read 2134 times:

Quoting UAcosCS (Reply 1):
You just now saw this? It has been out for months.

I saw it months ago too.
Do you have an answer for the question or are you just bored?


User currently offlineLipeGIG From Brazil, joined May 2005, 11416 posts, RR: 59
Reply 3, posted (8 years 8 months 3 weeks 5 days 15 hours ago) and read 2042 times:
AIRLINERS.NET CREW
FORUM MODERATOR

Quoting USADreamliner (Thread starter):
Because they are members of Star Alliance UA "borrow" the slogan, or they paid for it, or is just simply a coincidence?

Probably is a coincidence. Varig and other brazilian airlines does not register the rights on their slogans. Brazil has a publishing regulator (CONAR) that only avoid the use of the same campaign. Slogans here are not usually copyright protected as they change it from time to time. Varig nowadays slogan is " Varig - The Brazilian Star" and keep a strong message " If you are flying with other airlines, Varig will bring you back "

Varig marketing is not so strong nowadays due to the lack of cash.

Regards
Felipe



New York + Rio de Janeiro = One of the best combinations !
User currently offlineUAcosCS From , joined Dec 1969, posts, RR:
Reply 4, posted (8 years 8 months 3 weeks 5 days 12 hours ago) and read 1956 times:

Quoting USADreamliner (Reply 2):
Quoting UAcosCS (Reply 1):
You just now saw this? It has been out for months.

I saw it months ago too.
Do you have an answer for the question or are you just bored?

Do I have an answer? I would say it was more of a reply. It has been out for awhile, it sucks with UA and apparently it sucked with RG.


User currently offlineSkytony From United States of America, joined Sep 2005, 145 posts, RR: 0
Reply 5, posted (8 years 8 months 3 weeks 5 days 12 hours ago) and read 1954 times:

Well before "Time to fly" There was "Life is a journey travel it well"
I have heard that slogan for a car and insurance commercial.
I find the new slogan handy when go to work.
"Time to Try"
"Time to Lie" about there connections and the lack of a meal choice.
"Time to Sigh" when we are late
"Time to Try again" when we have a mechanical.
"Time to Fry" when you are trapped in a packed 747-400 with no air conditioning.



Lower your expectations! You will always be pleasantly surprised!
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