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F9's Performance At FAT  
User currently offlineQQFLYER28 From United States of America, joined Nov 2004, 59 posts, RR: 0
Posted (9 years 1 month 3 weeks 2 days 11 hours ago) and read 2256 times:

Does anyone know how F9 is doing with the new twice daily service from DEN to FAT? Do they have any plans of possibly expanding their service there? It would seem to be a good market for them since FAT is a underserved city.

6 replies: All unread, jump to last
 
User currently offlineD L X From United States of America, joined May 1999, 11582 posts, RR: 52
Reply 1, posted (9 years 1 month 3 weeks 2 days 11 hours ago) and read 2221 times:

Is FAT an underserved city? By what measure?


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User currently offlineFATFlyer From United States of America, joined May 2001, 5848 posts, RR: 28
Reply 2, posted (9 years 1 month 3 weeks 2 days 10 hours ago) and read 2184 times:

I don't have an official number yet but have been told the first month LF (September) was between 65%-70%. That compares to a systemwide LF for JetExpress of about 71-72% for the quarter that ended Sept 30. I'd have to defer to someone like mariner to know what JetExpress' overall LF would be just for the month of September.

I don't have the overall number yet but have been told that all passenger counts increased at FAT in September compared to Sept 2004. It seems to be the result of lower fares at the airport combined with local advertising by Frontier, something most of the other airlines don't do. The only local ads are usually by Allegiant and Alaska/Horizon.



"Travel is fatal to prejudice, bigotry, and narrow-mindedness." - Mark Twain
User currently offlineQQFLYER28 From United States of America, joined Nov 2004, 59 posts, RR: 0
Reply 3, posted (9 years 1 month 3 weeks 2 days 8 hours ago) and read 2116 times:

Quoting FATFlyer (Reply 2):

Thank you for the information. I hear the Frontier ad's are entertaining from what my family tells me.

Quoting D L X (Reply 1):

Ever since I have grown up in Fresno, I have known the city to be underserved by Airlines. The Metro Fresno area has grown by lot of influx of Bay Area transplants, but the air service has been growing at a slower pace than the populous. Fatflyer you might have some statistics for me.


User currently offlineMariner From New Zealand, joined Nov 2001, 25707 posts, RR: 85
Reply 4, posted (9 years 1 month 3 weeks 2 days 6 hours ago) and read 2095 times:
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Quoting FATFlyer (Reply 2):
I'd have to defer to someone like mariner to know what JetExpress' overall LF would be just for the month of September.

It's tough to try and seperate it all out, FATFlyer. Frontier doesn't generally separate the load factor between mainline and JetExpress in the monthly figures - although suddenly they are starting to give us that information by the quarter - and a ton of good stuff, like separating the CASM and RASM.

Frontier says (for example) that the Jet Express l/f for the quarter ended 30 September was 72.9%

http://www.frontierairlines.com/news...cle=/general/2005/pr_10272005.news

While AAG says that Horizon's l/f for the same quarter was 75%:

http://www.alaskasworld.com/newsroom...s/ASstories/AS_20051020_045041.asp

So they are tracking one another to 1 or 2%. Horizon's load factor for October was 72.1%:

http://biz.yahoo.com/prnews/051104/sff014.html?.v=29

Up about 5% yoy, so I think we can assume that JetExpress was about 70%.

Also, CEO POtter also said that the new cities (DAY/FAT) were performing above expectations.

However, that's not the end of the story. I did a check on Travelocity - flexible dates.

I wasn't surpised that DEN/DAY was pretty good - cheapest being $263 round trip - because DEN/DAY is further and, with no competition, has been pretty good from the git-go.

But the early fares for DEN/FAT were not so high, so I was expecting less. However, the cheapest Travelocity offered me was $313 Tues/Weds/Sat, with that fare sold out on a number of dates.

This does not mean that there are no cheaper fares. It does mean that for the next three months, Frontier expects to do reasonably well on DEN/FAT.

To sum up: there isn't a lot of hard evidence, but what there is, plus the anecdotal, suggests to me that FAT is doing better than okay for Frontier, and possibly better than, say, RNO - although certainly not so good as SMF.

Now - if you happen to see the A318 sub for the CR7 one day, you'll know that FAT is doing a Nashville.  Smile

cheers

mariner



aeternum nauta
User currently offlineFATFlyer From United States of America, joined May 2001, 5848 posts, RR: 28
Reply 5, posted (9 years 1 month 3 weeks 2 days 3 hours ago) and read 2009 times:

Quoting Mariner (Reply 4):
although suddenly they are starting to give us that information by the quarter - and a ton of good stuff, like separating the CASM and RASM.

That's why I didn't remember that JetExpress number showing up before. I do a quick scan it right now I don't watch it close. But I did remember that qtrly number from a few days ago.

Quoting Mariner (Reply 4):
While AAG says that Horizon's l/f for the same quarter was 75%

About what their AS flights run out of Fresno, although this summer they hit 90% LF out of FAT.

Quoting Mariner (Reply 4):
the cheapest Travelocity offered me was $313 Tues/Weds/Sat, with that fare sold out on a number of dates.

It does mean that for the next three months, Frontier expects to do reasonably well on DEN/FAT.

To sum up: there isn't a lot of hard evidence, but what there is, plus the anecdotal, suggests to me that FAT is doing better than okay for Frontier, and possibly better than, say, RNO - although certainly not so good as SMF.

Now - if you happen to see the A318 sub for the CR7 one day, you'll know that FAT is doing a Nashville.

Give us a few more months. I think the market will respond quickly now that people know who Frontier is.



"Travel is fatal to prejudice, bigotry, and narrow-mindedness." - Mark Twain
User currently offlinePanAm747 From United States of America, joined Feb 2004, 4242 posts, RR: 8
Reply 6, posted (9 years 1 month 3 weeks 1 day 22 hours ago) and read 1916 times:

FAT is not an underserved airport. BFL to the south is. For years, AA had non-stops to DFW from BFL but not FAT. That situation has been reversed. BFL needs AE to DFW, Horizon to SEA, and one of the expresses to DEN.

Any chance of F9 Express flying DEN-BFL? Maybe after the new terminal opening?



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