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TAM's Subtle Changes...  
User currently offlineVasu From United Kingdom, joined Apr 2005, 3987 posts, RR: 0
Posted (9 years 1 month 2 weeks 4 days 8 hours ago) and read 2134 times:

When did this happen? I've only just noticed it...

BEFORE:


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Photo © Normando Carvalho Jr.



AFTER:


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Photo © Tsuyoshi Hayasaki



24 replies: All unread, jump to last
 
User currently offlineKappel From Suriname, joined Jul 2005, 3533 posts, RR: 17
Reply 1, posted (9 years 1 month 2 weeks 4 days 8 hours ago) and read 2119 times:

Even though i'm not sure what it means, it beats the internet address on the fuselage.


L1011,733,734,73G,738,743,744,752,763,772,77W,DC855,DC863,DC930,DC950,MD11,MD88,306,319,320,321,343,346,ARJ85,CR7,E195
User currently offlinePPVRA From Brazil, joined Nov 2004, 8978 posts, RR: 39
Reply 2, posted (9 years 1 month 2 weeks 4 days 8 hours ago) and read 2105 times:

It reads "Proud of Being Brazilian." The changes were made a few months ago.

Cheers



"If goods do not cross borders, soldiers will" - Frederic Bastiat
User currently offlineBrasuca From Brazil, joined Mar 2004, 717 posts, RR: 10
Reply 3, posted (9 years 1 month 2 weeks 4 days 8 hours ago) and read 2093 times:

Quoting PPVRA (Reply 2):
The changes were made a few months ago.

Hi, PPVRA...

Since February this year.


BTW, your A/C Reg. will be flying soon. congrats  champagne  bigthumbsup 



Varig, Varig, Varig
User currently offlineVasu From United Kingdom, joined Apr 2005, 3987 posts, RR: 0
Reply 4, posted (9 years 1 month 2 weeks 4 days 8 hours ago) and read 2084 times:

Are they planning to overtake VARIG as Brazil's main airline?

User currently offlineBrasuca From Brazil, joined Mar 2004, 717 posts, RR: 10
Reply 5, posted (9 years 1 month 2 weeks 4 days 7 hours ago) and read 2065 times:

Quoting Vasu (Reply 4):
Are they planning to overtake VARIG as Brazil's main airline?

It's their dream, actually. Nothing wrong in dreaming, though.

This is the domestic market share of both companies:
TAM: 43,2%
GOL: 29%
VARIG: ~28%

International:
TAM: 18,1%
VARIG: 79,8%
GOL: ~2%



Varig, Varig, Varig
User currently offlinePdpsol From United States of America, joined Feb 2004, 1120 posts, RR: 5
Reply 6, posted (9 years 1 month 2 weeks 4 days 7 hours ago) and read 2063 times:

Quoting Vasu (Reply 4):
Are they planning to overtake VARIG as Brazil's main airline?

They already have! JJ now has a 40%+ domestic cabotage market share!

As has been discussed in a.net before, JJ is also expanding its international network, inaugurating a JFK-GRU-GIG flight [which will go daily in 2006] and planning new destinations such as London.

With the sale of VarigLog and VEM to TP for USD 63 million, RG has substantially improved its liquidity position and paid off certain lease creditors last week. However, it is still not out of the woods by any stretch of the imagination. The key for RG is to have its creditors assume control under bankruptcy and remove FRB as the controlling shareholder. FRB has been a DISASTROUS shareholder for RG.


User currently offlineLipeGIG From Brazil, joined May 2005, 11459 posts, RR: 58
Reply 7, posted (9 years 1 month 2 weeks 4 days 7 hours ago) and read 2055 times:
AIRLINERS.NET CREW
FORUM MODERATOR

Quoting Vasu (Reply 4):
Are they planning to overtake VARIG as Brazil's main airline?

They have no conditions for that. Even as the main important in domestic market, TAM keeps only 10 widebodies (3 are in fact under wet-lease agreement). Varig keep 23 widebodies plus 4 757. If TAM use their new A350 and keep with the A332 fleet, they will have all the conditions to be the number one.
Nowadays TAM all the times says that " they want to grow with good profits , not be number 1 " but its obvious that they keep the objective to be the number one!

Felipe



New York + Rio de Janeiro = One of the best combinations !
User currently offlineJrosa From Brazil, joined Jun 2005, 367 posts, RR: 11
Reply 8, posted (9 years 1 month 2 weeks 4 days 3 hours ago) and read 1979 times:

Quoting Pdpsol (Reply 6):
remove FRB as the controlling shareholder. FRB has been a DISASTROUS shareholder for RG.

Couldn't agree more  bigthumbsup 


User currently offlineKappel From Suriname, joined Jul 2005, 3533 posts, RR: 17
Reply 9, posted (9 years 1 month 2 weeks 4 days 2 hours ago) and read 1947 times:

Quoting PPVRA (Reply 2):
It reads "Proud of Being Brazilian." The changes were made a few months ago.

That's awesome. I love catchphrases like that. Dutchbird used to have "Made in Holland". I loved that too. I hate it when they put the ISP on the hull, looks so cheap IMHO.



L1011,733,734,73G,738,743,744,752,763,772,77W,DC855,DC863,DC930,DC950,MD11,MD88,306,319,320,321,343,346,ARJ85,CR7,E195
User currently offlineF27XXX From , joined Dec 1969, posts, RR:
Reply 10, posted (9 years 1 month 2 weeks 3 days 19 hours ago) and read 1861 times:

Either way, TAM's livery now is SOOOOO boring.

This one was far better:


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Photo © Daniel R.Carneiro



User currently offlineRootsAir From Costa Rica, joined Feb 2005, 4186 posts, RR: 40
Reply 11, posted (9 years 1 month 2 weeks 3 days 11 hours ago) and read 1810 times:

Quoting PPVRA (Reply 2):
"Proud of Being Brazilian."

was done as a campaign to give Brazilian people hope in a moment when violence , poverty and corruption are at a maximum and that the country has very good aspects to it



A man without the knowledge of his past history,culture and origins is like a tree without roots
User currently offlinePPVRA From Brazil, joined Nov 2004, 8978 posts, RR: 39
Reply 12, posted (9 years 1 month 2 weeks 3 days 9 hours ago) and read 1790 times:

Quoting RootsAir (Reply 11):

was done as a campaign to give Brazilian people hope in a moment when violence , poverty and corruption are at a maximum and that the country has very good aspects to it

methinks it's marketing-- none of the above. TAM lacked a bit of nationalism*, so they added not only that phrase but also the colors.

The corruption scandal was not yet around in February. And our economy has been doing great, for quite some time.

Cheers

edit: *in the livery

[Edited 2005-11-13 17:04:14]


"If goods do not cross borders, soldiers will" - Frederic Bastiat
User currently offlineAlpere1 From Spain, joined Sep 2000, 134 posts, RR: 0
Reply 13, posted (9 years 1 month 2 weeks 3 days 9 hours ago) and read 1769 times:

I've just came back from a trip to Brazil in October and I chose TAM for my domestic flights.
I could notice that at a certain time in every flight, TAM FA's, , used to mention the "Orgulho de ser Brasileira" sentence, in portuguese, but then, when they addressed the passengers in english saying the same as they did in portuguese, they would not translate that sentence for "Proud of Being Brazilian"
So it seemed to be a sentence only for Brazilians, or at least, portuguese speakers
That, and also the fact that they also spoke in french on board, really caught my attention


User currently offlinePPVRA From Brazil, joined Nov 2004, 8978 posts, RR: 39
Reply 14, posted (9 years 1 month 2 weeks 3 days 8 hours ago) and read 1753 times:

Quoting Alpere1 (Reply 13):

Depending where your flight is destined, you also get German (sometimes). Spanish is usually standart. Not sure about flights out of SDU or CGH.

I flew GRU-BSB-MAO with JJ 2.5 years ago and they had all the languages mentioned by you and me on their flight between GRU/BSB (total of 5, incld. Portuguese).

RG always has Japanese on their Safety Videos (widebodies only AFAIK)

Cheers



"If goods do not cross borders, soldiers will" - Frederic Bastiat
User currently offlineHardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 49
Reply 15, posted (9 years 1 month 2 weeks 3 days 7 hours ago) and read 1734 times:

Quoting Alpere1 (Reply 13):
So it seemed to be a sentence only for Brazilians, or at least, portuguese speakers

My experience with TAM domestic last September was that the slogan "Orgulho de ser brasileiro" was also sometimes mentioned in English, if I recall correctly "...TAM, a company proud of being Brazilian"

Quoting RootsAir (Reply 11):
was done as a campaign to give Brazilian people hope in a moment when violence , poverty and corruption

As mentioned by Lipe, TAM slogan came to increase the identity of TAM with Brazil. They realise that with greater identification with Brazil they could appeal more for both domestic pax and internatinal pax, taking into account that Brazil became very "fashionable" in the international market. [the corruption scandal started only after Feb, while the Brazilian economy is doing very well, and is the main factor that could Lead Lula for a re-election in 2006!].

Rgs,


User currently offlineBrasuca From Brazil, joined Mar 2004, 717 posts, RR: 10
Reply 16, posted (9 years 1 month 2 weeks 3 days 7 hours ago) and read 1727 times:

Quoting RootsAir (Reply 11):
was done as a campaign to give Brazilian people hope in a moment when violence , poverty and corruption are at a maximum and that the country has very good aspects to it

I'm sorry, the only thing "AT MAXIMUM" here are your exaggerated and awkward comments.  thumbsdown 
You'd better talk only about things you DO know, instead.



Varig, Varig, Varig
User currently offlineRootsAir From Costa Rica, joined Feb 2005, 4186 posts, RR: 40
Reply 17, posted (9 years 1 month 2 weeks 3 days 4 hours ago) and read 1681 times:

Quoting Brasuca (Reply 16):

I'm sorry, the only thing "AT MAXIMUM" here are your exaggerated and awkward comments. thumbsdown
You'd better talk only about things you DO know, instead.

Well its one of your fellow Brazilian a.netters who said it! sorry man...and you musn't hide all the realities i talked about that's not only in brazil but in all of our countries



A man without the knowledge of his past history,culture and origins is like a tree without roots
User currently offlineLipeGIG From Brazil, joined May 2005, 11459 posts, RR: 58
Reply 18, posted (9 years 1 month 2 weeks 3 days 4 hours ago) and read 1676 times:
AIRLINERS.NET CREW
FORUM MODERATOR

Quoting Hardiwv (Reply 15):
My experience with TAM domestic last September was that the slogan "Orgulho de ser brasileiro" was also sometimes mentioned in English, if I recall correctly "...TAM, a company proud of being Brazilian"

I fly a lot with Tam both domestic and international. They say in portuguese " Obrigado por voar TAM, uma companhia que tem orgulho de ser brasileira " but when they say in english they only say " Thanks for fly TAM, a company proud to be at your service ". They try not to say that they are proud to be brazilian (probably because they are afraid of their international customers that avoid using their "brazilian" service).

Note: In English, the sentence mentioned is " Thanks for fly TAM, a company proud to be brazilian ". as Hardi said above.

Felipe



New York + Rio de Janeiro = One of the best combinations !
User currently offlineBrasuca From Brazil, joined Mar 2004, 717 posts, RR: 10
Reply 19, posted (9 years 1 month 2 weeks 2 days 22 hours ago) and read 1612 times:

Quoting RootsAir (Reply 17):
Well its one of your fellow Brazilian a.netters who said it! sorry man...and you musn't hide all the realities i talked about that's not only in brazil but in all of our countries

I didn't say you were lying, neither tried to "hide" problems of Brazil. But I mean that your comments were exaggerated. You overstated this situation.

In fact, this campaign was put forward by Brazilian government, who used Brazilian companies abroad as to promote Brazil. VARIG did the same:

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Varig, Varig, Varig
User currently offlinePPVRA From Brazil, joined Nov 2004, 8978 posts, RR: 39
Reply 20, posted (9 years 1 month 2 weeks 2 days 21 hours ago) and read 1589 times:

Quoting Brasuca (Reply 19):

In fact, this campaign was put forward by Brazilian government, who used Brazilian companies abroad as to promote Brazil. VARIG did the same:

TAM's livery may have been a result of the government campaign and RG adopting it, but it is not directly linked to it. Varig's Brasil logo, on the other hand, is. That logo on RG's aircraft is trademarked by the governmnet and used by many others as well.

Cheers



"If goods do not cross borders, soldiers will" - Frederic Bastiat
User currently offlineJJMNGR From Brazil, joined May 2004, 1018 posts, RR: 15
Reply 21, posted (9 years 1 month 2 weeks 2 days 11 hours ago) and read 1545 times:

LipeGIG,

TAM has plenty capacity to replace VARIG.

TAM has 10 A332, it´s ok. But a click on fingers to Airbus and more will come. TAM has something important which is credit.

What TAM will not do, it bringing more A332 or others, put them to fly to certain destinations and compete with RG and the intls. carriers; and of course loose money in markets where a 3rd operator won´t fit. The expansion of TAM on international routes is a certain issue but it will happen only on routes where TAM could make money.


User currently offlineLipeGIG From Brazil, joined May 2005, 11459 posts, RR: 58
Reply 22, posted (9 years 1 month 2 weeks 2 days 9 hours ago) and read 1507 times:
AIRLINERS.NET CREW
FORUM MODERATOR

Quoting JJMNGR (Reply 21):
What TAM will not do, it bringing more A332 or others, put them to fly to certain destinations and compete with RG and the intls. carriers; and of course loose money in markets where a 3rd operator won´t fit. The expansion of TAM on international routes is a certain issue but it will happen only on routes where TAM could make money.

That's why i say " grow with good profits ".

Quoting JJMNGR (Reply 21):
TAM has 10 A332, it´s ok. But a click on fingers to Airbus and more will come. TAM has something important which is credit.

Sorry to disagree but we know that even for the A332 there is a delay of several months (10 i think nowadays) to get a new plane. All of us know there are no widebodies in the market, and a 10 months delay in replace a company in a route could drive changes on customers mind. The only way Tam can replace Varig is taken some RG widebodies, something i can't imagine.

But i believe TAM is the best nowadays, mainly in the international flights.

Regards,
Felipe



New York + Rio de Janeiro = One of the best combinations !
User currently offlineJJMNGR From Brazil, joined May 2004, 1018 posts, RR: 15
Reply 23, posted (9 years 1 month 2 weeks 2 days 4 hours ago) and read 1465 times:

Felipe,

This was evaluated in the past, in case RG colapsed. TAM would manage RG´s actaul fleet and technical crew while new Airbuses would come.


User currently offlineHardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 49
Reply 24, posted (9 years 1 month 2 weeks 2 days 4 hours ago) and read 1454 times:

Quoting JJMNGR (Reply 23):
TAM would manage RG´s actaul fleet and technical crew while new Airbuses would come.

This is a dream.

Quoting LipeGIG (Reply 22):
That's why i say " grow with good profits ".

To be very honest, I dont think TAM fits on the strategy of "growth + profits", I would rather define TAM as "profit-only" maybe some slow growth but only as a reaction not proaction.

"Growth and profit" is a strategy adopted by GOL, which has an amazing pace of growth and profits - although some a.net members in the past stated that with GOL's growth it would increasingly post LESS profits. We can see that this is NOT the case, the more GOL grows the more money it makes. In my opinion, TAM is only growing more nowadays as a reaction of increased competition, mainly by GOL, the decreasing level of service by RG in international routes, and higher market demand. In fact, TAM's rate of growth I assume is lower than the Brazilian aviation market rate of growth, at about 17 to 20% annually.

Quoting LipeGIG (Reply 22):
But i believe TAM is the best nowadays, mainly in the international flights.

Agree. Amazing enough I still find RG better in domestic routes...TAM onboard service is average to poor and very uninspired - apart from TAM's crew who are excelent -, not to mention that it does not offer premium class on long domestic routes.

TAM international biz class also needs to be redesigned an improved, although fitted with lie-flat seats, TAM seats cannot compare to the recent releases of major Asian and European airlines.

Rgs,



Rgs,


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