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CX New Advertisement On CNN  
User currently offlineHardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 49
Posted (8 years 10 months 3 days 11 hours ago) and read 2195 times:

This week CX has many insertions on CNN Europe during prime time slots with the title "we are made to move...move farther".

I must say the advertisment is really creative and different from the typical we usually see (e.g. I'm bored to death with MH advertisment). I discussed CX's advertisement with the PR of the company I work and he also agreed, CX's advertisement is very smart and innovative.

Anyone could inform who designed CX's campaign?

Usually we always see the same airlines advertising on expensive global chanels such as CNN or BBC: CX, QR, EK, BA, AF, MH, SA (also very nice!) and recently also UA. Is this communication chanel, rather expensive, effective? Any comments?

Rgs,

2 replies: All unread, jump to last
 
User currently offlinePilottim747 From United States of America, joined Jul 2001, 1607 posts, RR: 5
Reply 1, posted (8 years 10 months 3 days 10 hours ago) and read 2125 times:

Here's a link to the CX website for its "Network & Frequency" campaign. It includes a 60 sec. version of one of the new adverts.

We're born to move

pilottim747



Aviation Photographers & Enthusiasts--Coordinate your life.
User currently offlineHardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 49
Reply 2, posted (8 years 10 months 3 days 10 hours ago) and read 2069 times:

Quoting Pilottim747 (Reply 1):
It includes a 60 sec. version of one of the new adverts.

This is the advert I was refering to (60' version). Tks!

Rgs,


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