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Why Did THY Ask? (Livery Related)  
User currently offlineFiriko From United Kingdom, joined Nov 2005, 151 posts, RR: 0
Posted (8 years 10 months 5 hours ago) and read 2123 times:

In a recent survey Turkish Airlines asked its passengers which livery to use. 31,545 voted in a week. People who voted were awarded with 250 Miles&Miles ( Turkish Airlines frequent flyer program) points. The following desing was the winner with 15,283 votes
http://www.turkline.com/haber/ucak1.htm
But Turkish Airlines management used the following design which is no where close to what the passengers suggested.
http://www.airliners.net/open.file?i...nr=2&prev_id=960055&next_id=NEXTID

31,545x250= 7,886,250 miles which in total is enough for 3944 free return flights from Istanbul (THY hub) to any destination in Europe served by THY.

My question is why do they care and put all this effort and free tickets into asking if they are going to use a desing which is no where close to what the passengers want ?

7 replies: All unread, jump to last
 
User currently offlineVasu From United Kingdom, joined Apr 2005, 3916 posts, RR: 0
Reply 1, posted (8 years 10 months 5 hours ago) and read 2092 times:

Only a guess, but maybe the one they went for in the end was more economic?

Anyway, even if that is true, I definitely agree it was daft to ask people to vote...


User currently offlineAcidradio From United States of America, joined Mar 2001, 1874 posts, RR: 10
Reply 2, posted (8 years 9 months 4 weeks 1 day 23 hours ago) and read 1997 times:
AIRLINERS.NET CREW
FORUM MODERATOR

Quoting Firiko (Thread starter):
31,545x250= 7,886,250 miles which in total is enough for 3944 free return flights from Istanbul (THY hub) to any destination in Europe served by THY.

That is if one person collected all the miles. But I doubt they did. 250 miles by itself for just an individual won't get anyone anything. They then have to earn thousands and thousands more for that to have any more than token value.

Part of marketing is getting the customer involved. By getting them to your website to participate in helping to choose a new livery, they feel a sense of involvement. To boot, they get a small token, 250 miles.



Ich haben zwei Platzspielen und ein Microphone
User currently offlineA388 From Netherlands Antilles, joined May 2001, 9823 posts, RR: 11
Reply 3, posted (8 years 9 months 4 weeks 1 day 18 hours ago) and read 1956 times:

I also voted on their website and as far as I remember, the livery THY adopted now was also one of the options. Where did you get the survey results?

A388


User currently offlineEmrecan From Turkey, joined Feb 2000, 940 posts, RR: 7
Reply 4, posted (8 years 9 months 4 weeks 1 day 17 hours ago) and read 1927 times:

Firiko:

I completely agree with you... Their new livery sucks  Sad
They choose the worst livery.. There is no difference between the old one and the new(!) one..

BTW their meal service is increased a lot. It is a good side of this innovation.


User currently offlineGARPD From UK - Scotland, joined Aug 2005, 2660 posts, RR: 4
Reply 5, posted (8 years 9 months 4 weeks 1 day 17 hours ago) and read 1927 times:

I vote for a management wide "bottle out"
They're probably too scared to change the livery so radically as the voted design would have it.

This is a big problem with a lot of airlines, trust me I know. I've presented some designs to a few relatively big airlines and its all gone well right up to just before the point of no return where everything suddenly goes cold. Then I get a message saying they're going to stick with their current design for some time. A few weeks later a tiny tweak to their original image is evident.

Happens all the time.



arpdesign.wordpress.com
User currently offlineFiriko From United Kingdom, joined Nov 2005, 151 posts, RR: 0
Reply 6, posted (8 years 9 months 4 weeks 1 day 12 hours ago) and read 1841 times:

Quoting A388 (Reply 3):
Where did you get the survey results?

A388

I got the results from the company which works as the web page contect editor for THY.


User currently offlineSrbmod From , joined Dec 1969, posts, RR:
Reply 7, posted (8 years 9 months 4 weeks 1 day 11 hours ago) and read 1798 times:

In a similar vein, when FL held a poll to name their next city, the city that was evidently leading the poll (TYS) didn't get to become the next city, SRQ did. So what it could be is that THY already had their decision made, and ran this "poll" to make it seem like their passengers were contributing to the airline.

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