Firiko From United Kingdom, joined Nov 2005, 151 posts, RR: 0 Posted (7 years 5 months 3 weeks 6 days 19 hours ago) and read 1318 times:
In a recent survey Turkish Airlines asked its passengers which livery to use. 31,545 voted in a week. People who voted were awarded with 250 Miles&Miles ( Turkish Airlines frequent flyer program) points. The following desing was the winner with 15,283 votes http://www.turkline.com/haber/ucak1.htm
But Turkish Airlines management used the following design which is no where close to what the passengers suggested. http://www.airliners.net/open.file?i...nr=2&prev_id=960055&next_id=NEXTID
31,545x250= 7,886,250 miles which in total is enough for 3944 free return flights from Istanbul (THY hub) to any destination in Europe served by THY.
My question is why do they care and put all this effort and free tickets into asking if they are going to use a desing which is no where close to what the passengers want ?
Acidradio From United States of America, joined Mar 2001, 1855 posts, RR: 10 Reply 2, posted (7 years 5 months 3 weeks 6 days 13 hours ago) and read 1192 times:
AIRLINERS.NET CREW FORUM MODERATOR
Quoting Firiko (Thread starter): 31,545x250= 7,886,250 miles which in total is enough for 3944 free return flights from Istanbul (THY hub) to any destination in Europe served by THY.
That is if one person collected all the miles. But I doubt they did. 250 miles by itself for just an individual won't get anyone anything. They then have to earn thousands and thousands more for that to have any more than token value.
Part of marketing is getting the customer involved. By getting them to your website to participate in helping to choose a new livery, they feel a sense of involvement. To boot, they get a small token, 250 miles.
GARPD From UK - Scotland, joined Aug 2005, 2303 posts, RR: 4 Reply 5, posted (7 years 5 months 3 weeks 6 days 7 hours ago) and read 1122 times:
I vote for a management wide "bottle out"
They're probably too scared to change the livery so radically as the voted design would have it.
This is a big problem with a lot of airlines, trust me I know. I've presented some designs to a few relatively big airlines and its all gone well right up to just before the point of no return where everything suddenly goes cold. Then I get a message saying they're going to stick with their current design for some time. A few weeks later a tiny tweak to their original image is evident.
Srbmod From United States of America, joined Mar 2001, 16888 posts, RR: 51 Reply 7, posted (7 years 5 months 3 weeks 6 days 1 hour ago) and read 993 times:
In a similar vein, when FL held a poll to name their next city, the city that was evidently leading the poll (TYS) didn't get to become the next city, SRQ did. So what it could be is that THY already had their decision made, and ran this "poll" to make it seem like their passengers were contributing to the airline.
Sponsor Message: 
From United Kingdom, joined Nov 2005, 151 posts, 
From United States of America, joined Mar 2001, 1855 posts, 
From Netherlands Antilles, joined May 2001, 9069 posts, 
From Turkey, joined Feb 2000, 914 posts, 
From UK - Scotland, joined Aug 2005, 2303 posts, 
Printer friendly format 
