Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Innovative New Promos From Kingfisher (IT)  
User currently offlineNimish From India, joined Feb 2005, 3212 posts, RR: 9
Posted (8 years 7 months 4 weeks 6 hours ago) and read 2142 times:

1. Fly a same-day return on IT between BOM, DEL, BLR, CCU and get Rs. 1000/- cash at the end of your journey

2. Buy 3 sets of flight coupons at the price of 2 (effective price of Rs.3000/- per coupon).

Seems like IT is really trying hard to increase it's customer base amongst business travellers (as opposed to VFR/Leisure traffic). The first scheme should be really popular as it's neat cash in the hands of the business traveller on his regular DEL-BLR-DEL morning/evening flights (as an example). The second one is a good deal for corporates - I'm sure they'll go in for this in a big way. Contrast the Rs.3000/- per coupon available via IT (or DN) with the Rs 14000 per coupon on a regular DEL-BLR sector. The savings are huge - though it does make me wonder about the viability.

Fineprint: I've not read the fineprint from IT on these schemes - only the marketing ads! Feel free to add any details that are relevant.


Latest Trip Report - GoAir BLR-BOM-BLR
17 replies: All unread, jump to last
 
User currently offlineHAWK21M From India, joined Jan 2001, 31667 posts, RR: 56
Reply 1, posted (8 years 7 months 3 weeks 6 days 15 hours ago) and read 2056 times:

Quoting Nimish (Thread starter):
Fly a same-day return on IT between BOM, DEL, BLR, CCU and get Rs. 1000/- cash at the end of your journey

What about Fog season.Does it apply.
regds
MEL



Think of the brighter side!
User currently offlineANother From , joined Dec 1969, posts, RR:
Reply 2, posted (8 years 7 months 3 weeks 6 days 14 hours ago) and read 2043 times:

Quoting Nimish (Thread starter):
neat cash in the hands of the business traveller

Shouldn't the neat cash go to whomever paid for the ticket? Some real ethical issues here. If they want to attract the business why not just offer a special fare for a same day return?


User currently offlineCricket From India, joined Aug 2005, 2966 posts, RR: 7
Reply 3, posted (8 years 7 months 3 weeks 6 days 14 hours ago) and read 2027 times:

Quoting ANother (Reply 2):
Some real ethical issues here. If they want to attract the business why not just offer a special fare for a same day return?

I assume they are going after the small businessman here. Too many corporates have long-term deals with 9W/IC and won't be switching soon.



A300B2/B4/6R, A313, A319/320/321, A333, A343, A388, 737-2/3/4/7/8/9, 747-3/4, 772/2E/2L/3, E170/190, F70, CR2/7, 146-3,
User currently offlineAirIndiaOne From India, joined Mar 2005, 146 posts, RR: 0
Reply 4, posted (8 years 7 months 3 weeks 6 days 12 hours ago) and read 2011 times:

Quoting Nimish (Thread starter):
Fly a same-day return on IT between BOM, DEL, BLR, CCU and get Rs. 1000/- cash at the end of your journey

This would ofcourse be applicable for full fare tickets.
If APEX fare is bought, it would be 1000 bucks less, so nothing special in this deal !

There are also ADs which go as
"A Competitive offer to Jet Privilege members" going around.
To get this offer one needs to have a Jet Privilege Gold / Platinum card.

Is this marketing in conjunction with Jet Airways ?



"You don't have to be crazy to be in aviation, but it helps", JRD Tata
User currently offlineNimish From India, joined Feb 2005, 3212 posts, RR: 9
Reply 5, posted (8 years 7 months 3 weeks 6 days 11 hours ago) and read 1974 times:

Quoting Cricket (Reply 3):
I assume they are going after the small businessman here. Too many corporates have long-term deals with 9W/IC and won't be switching soon.

Oh no - this is directly aimed at large corporates - all of those that I know of - don't have a contract with 9W/IC, but instead encourage one to buy the cheapest option (barring DN  Smile). Examples I'm quoting are HLL, GE etc.

Quoting HAWK21M (Reply 1):
What about Fog season.Does it apply.

Who cares  Smile?

Quoting ANother (Reply 2):
Shouldn't the neat cash go to whomever paid for the ticket? Some real ethical issues here. If they want to attract the business why not just offer a special fare for a same day return?

True - but my friends ultimately have the choice on which carrier to choose, provided they're all in the same price band. Plus since IT does not offer an FFP, this provides the incentive to fly IT instead of IC/9W/S2. Coming to the ethical point - shouldn't FFP points also then accrue to the person who paid the ticket - it does seem like a very similar concept.

Quoting AirIndiaOne (Reply 4):
This would ofcourse be applicable for full fare tickets.

IT does not offer full fare tickets - as the tickets are only sold (at least currently) via their web based system and it offers pricing at the minimum band currently available.



Latest Trip Report - GoAir BLR-BOM-BLR
User currently offlineSimpilicity From , joined Dec 1969, posts, RR:
Reply 6, posted (8 years 7 months 3 weeks 6 days 9 hours ago) and read 1947 times:

Quoting ANother (Reply 2):
Shouldn't the neat cash go to whomever paid for the ticket? Some real ethical issues here. If they want to attract the business why not just offer a special fare for a same day return?

U missed the point ... it's the old Southwest, give the pax, not the company that pays for the ticket, a bottle of booze, so the pax reequests to fly on that airline.


User currently offlineEA CO AS From United States of America, joined Nov 2001, 13508 posts, RR: 62
Reply 7, posted (8 years 7 months 3 weeks 6 days 8 hours ago) and read 1916 times:
Support Airliners.net - become a First Class Member!

Pardon my ignorance, but can someone explain this airline's name to me? I mean "Kingfisher" just sounds ridiculous at best, unless there's some hidden regional or ethnic meaning that's just lost on me.

Anyone?



"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan
User currently offlineCHRISBA777ER From UK - England, joined Mar 2001, 5964 posts, RR: 62
Reply 8, posted (8 years 7 months 3 weeks 6 days 8 hours ago) and read 1909 times:

Got to say its Ironic that Kingfisher's airline code is the same two letters that have brought such massive prosperity to India in recent years and thus made airlines like Kingfisher possible...


What do you mean you dont have any bourbon? Do you know how far it is to Houston? What kind of airline is this???
User currently offlineNimish From India, joined Feb 2005, 3212 posts, RR: 9
Reply 9, posted (8 years 7 months 3 weeks 6 days 8 hours ago) and read 1896 times:

Quoting EA CO AS (Reply 7):
Pardon my ignorance, but can someone explain this airline's name to me? I mean "Kingfisher" just sounds ridiculous at best, unless there's some hidden regional or ethnic meaning that's just lost on me.

I guess you've never been to an Indian restaurant in your life - or the ones you have did not serve Kingfisher beer. It's one of India's famous beers - and the promoter of the airline is also the promoter of the Brewery. And I don't think Kingfisher sounds ridiculous at all - if anything it's a nice sexy name!

Quoting CHRISBA777ER (Reply 8):
Got to say its Ironic that Kingfisher's airline code is the same two letters that have brought such massive prosperity to India in recent years and thus made airlines like Kingfisher possible...

The story is that Vijay Mallya (promoter of KF, often compared to SRB) insisted on that 2 letter code for this very reason! It would have made more sense to get KF or UB or something similar (assuming they're available  Smile), but he particularly wanted IT to drive home the new-age nature of the airline.



Latest Trip Report - GoAir BLR-BOM-BLR
User currently offlineDesh From United States of America, joined Aug 2005, 232 posts, RR: 0
Reply 10, posted (8 years 7 months 3 weeks 6 days 7 hours ago) and read 1873 times:

Quoting ANother (Reply 2):
If they want to attract the business why not just offer a special fare for a same day return?

maybe they are going for the rebate style returns where in getting that 1000 rs will involve jumping through hoops and photocopy of the boarding passes in triplicate .... BTW I flew IT on my recent trip to India - Loved it - though the VM speech at the start of the flight is a westernized version of Quick Gun Murugan (remember him?) - almost expected Vijay M to say "mind it" in his fake accent !!  Smile

Quoting EA CO AS (Reply 7):
Pardon my ignorance, but can someone explain this airline's name to me? I mean "Kingfisher" just sounds ridiculous at best, unless there's some hidden regional or ethnic meaning that's just lost on me.

Anyone?

Well VM is a Keralite (I think) and kingfisher is a bird from Kerala (saw quite a few when I was there) - come to think of it , after seeing a KF dive into the water to catch fish one might think if Kingfisher will ever be an appropriate name for an airline - no need to explain what to do in case of a water landing on that one !!



"History is merely a list of surprises. It can only prepare us to be surprised yet again." - Kurt Vonnegut
User currently offlineSimpilicity From , joined Dec 1969, posts, RR:
Reply 11, posted (8 years 7 months 3 weeks 4 days 21 hours ago) and read 1794 times:

Surely a beer producer would be best off giving beer away with air tickets, rather than drop their pants & drop prices ???

If they are a big brewer surely they are into distributing other booze as well?

They could do a Southwest & give away a bottle of scotch ???


User currently offlineNimish From India, joined Feb 2005, 3212 posts, RR: 9
Reply 12, posted (8 years 7 months 3 weeks 4 days 18 hours ago) and read 1769 times:

Quoting Desh (Reply 10):
Well VM is a Keralite

Mallyas are from Mangalore and the parts just north of Mangalore. I doubt if he's from Kerala.

Quoting Simpilicity (Reply 11):
Surely a beer producer would be best off giving beer away with air tickets, rather than drop their pants & drop prices

Logistics, large % of teetotallers, local excise/alcohol laws etc - these are all possible reasons for sticking to plain cash. Maybe they've increased pricing on tickets these days, to include a margin for the Rs1000 they're giving away? Plus the cash-back is only if you buy individual tickets, not if you're flying on the book of coupons.



Latest Trip Report - GoAir BLR-BOM-BLR
User currently offlineHimmat01 From India, joined Dec 2004, 1047 posts, RR: 6
Reply 13, posted (8 years 7 months 3 weeks 4 days 17 hours ago) and read 1757 times:

Quoting Desh (Reply 10):
Well VM is a Keralite (I th

He is a GSB from Mangalore.



An airplane might disappoint any pilot but it'll never surprise a good one.
User currently offlineEA CO AS From United States of America, joined Nov 2001, 13508 posts, RR: 62
Reply 14, posted (8 years 7 months 3 weeks 4 days 17 hours ago) and read 1753 times:
Support Airliners.net - become a First Class Member!

Thanks for the explanation, guys. I appreciate it!  bigthumbsup 


"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan
User currently offlineANother From , joined Dec 1969, posts, RR:
Reply 15, posted (8 years 7 months 3 weeks 4 days 16 hours ago) and read 1731 times:

Quoting Nimish (Reply 5):
Coming to the ethical point - shouldn't FFP points also then accrue to the person who paid the ticket - it does seem like a very similar concept.

You are absolutely right here, but this is just a little more blatant.

Quoting Simpilicity (Reply 6):
U missed the point ... it's the old Southwest, give the pax, not the company that pays for the ticket, a bottle of booze, so the pax reequests to fly on that airline.

No I got the point. The airline is bribing the passenger to choose a product s/he wouldn't normally have chosen. Just like Southwest did, although at the time Southwest didn't have much pricing freedom, that was a way to compete when they couldn't compete on price.


User currently offlineHimmat01 From India, joined Dec 2004, 1047 posts, RR: 6
Reply 16, posted (8 years 7 months 3 weeks 4 days 15 hours ago) and read 1716 times:

Quoting ANother (Reply 15):
The airline is bribing the passenger to choose a product s/he wouldn't normally have chosen.

Kingfisher does not have to bribe anybody to chose it. It has one of the best inflight product in India.



An airplane might disappoint any pilot but it'll never surprise a good one.
User currently offlineSimpilicity From , joined Dec 1969, posts, RR:
Reply 17, posted (8 years 7 months 3 weeks 3 days 23 hours ago) and read 1663 times:

Quoting ANother (Reply 15):
No I got the point. The airline is bribing the passenger to choose a product s/he wouldn't normally have chosen. Just like Southwest did, although at the time Southwest didn't have much pricing freedom, that was a way to compete when they couldn't compete on price.

Dangerous game competing purely on price, someone will always be cheaper. Much better to not bastardise the price & give something away & increase the value !!!


Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
AA Announces Over 50 New Flights From It's Hubs posted Fri Jun 11 2004 21:36:10 by Iowaman
New Routes From BHX In 2007? posted Wed Nov 29 2006 17:23:32 by BHXDTW
New Routes From M/E Airlines posted Thu Nov 2 2006 18:46:39 by MEACEDAR
New Journeys From DAL Ahead For Southwest posted Wed Oct 11 2006 19:44:35 by KarlB737
Jet2 New Routes From BFS posted Fri Oct 6 2006 21:12:19 by Sam1987
FR Announce New Routes From DUB And LDY posted Thu Sep 21 2006 20:10:02 by Cwldude
AC New Flight From YYJ To LON posted Tue Aug 29 2006 13:17:24 by RAFVC10
MAD Is EasyJet's New Base From Feb 07 posted Thu Aug 24 2006 12:47:58 by Richardw
New Routes From Flyglobespan posted Thu Aug 17 2006 16:55:24 by LH121GLA
Ryanair Launch 12 New Routes From Dublin posted Wed Aug 9 2006 14:52:21 by EI321