Cricket From India, joined Aug 2005, 2936 posts, RR: 7 Posted (7 years 5 months 3 weeks 2 days 19 hours ago) and read 4627 times:
The new brand will be called 'Indian' this will be addition to the Alliance Air (CD) brand, which will continue (however the rumours persist that the brand will be killed). The first aircraft featuring this brand will be a A319 and will be unveiled in Delhi on the 7th. The livery will feature the Konark Sunwheel in blue on a Saffron background. 'Indian' will be a no-frills carrier operating on major sectors and will start service by mid-December.
Cricket From India, joined Aug 2005, 2936 posts, RR: 7 Reply 2, posted (7 years 5 months 3 weeks 2 days 18 hours ago) and read 4594 times:
The A319 saga is a bit strange - the planes were initially being taken for Alliance, but now the powers that be have decided to kill that airline and start a new brand which will fly the 4 A319's that arrive between now and mid-2006. God knows how the 43 new A32X's will be distributed.
Cricket From India, joined Aug 2005, 2936 posts, RR: 7 Reply 4, posted (7 years 5 months 3 weeks 2 days 18 hours ago) and read 4572 times:
No idea as yet, the details will become clear over the next few days. From some reports Alliance pilots have been told that some of them will be absorbed into the new carrier, however I doubt that they'll have any problem finding jobs given the current Indian market.
Aseem From India, joined Feb 2005, 2042 posts, RR: 11 Reply 17, posted (7 years 5 months 2 weeks 5 days 4 hours ago) and read 3949 times:
folks!! read this. This article makes it quite clear that its not just the A319s but whole of IC is in for rebranding. Hindustan Times IA puts on warpaint to appear in ‘Indian’ avatar
As its mint-fresh leased A 319 arrives from Hamburg, Indian Airlines will change its name, motif, colours and maybe to a great extent revitalise itself to be more contemporary. For starters, Indian Airlines will no longer be Indian Airlines but now be called ‘Indian’.
“While there is a clear link to the present, the identity is innovative and fresh. Though the name of the company remains Indian Airlines Ltd, the brand changes completely. The colours and motif are very stylish.”
On December 7, only the new A319 will see the new name and colours atop it, but over a period of time, the entire fleet will see the metamorphosis. The change doesn't stop there. The standard livery will also be altered to enhance the look and feel of the interiors. And the uniforms too will be different.
Hawaijahaz From United States of America, joined Oct 2004, 352 posts, RR: 0 Reply 21, posted (7 years 5 months 2 weeks 4 days 22 hours ago) and read 3859 times:
So from what I understand from the article its not that IA is getting a sub-brand but it's rebranding itself. It will be called Indian and will have a new color scheme and all the schbang associated with it.
It's not like Ted is being formed but United is changing it's name and livery.