Simpilicity From , joined Dec 1969, posts, RR: Posted (10 years 5 months 4 weeks 1 day 17 hours ago) and read 1392 times:
Perhaps OzJet needs some Richard Branson type promotions to get their awareness up in the marketplace, OR, they need to do some Southwest type giveaways.
Apparently, with 9 week Australian school holidays already upon us & business traffic starting to drop off for Xmas holidays very soon, you'd think they'd be doing all sorts of contra deals to get bums in seats, espcially for non peak hour flights !!!
HKGKaiTak From Australia, joined Jun 2005, 1050 posts, RR: 0
Reply 7, posted (10 years 5 months 4 weeks 17 hours ago) and read 1175 times:
Quoting Simpilicity (Reply 6): Yeh but compare with QF's choir singing all over the world, which sends the message:-
"we've got heaps of money from overcharging pasengers so much, we can send a choir to all parts of the world to sing a song, which has little to do with running an airline"
Quite the contrary, I think the QF I Still Call Australia Home ad campaign is an absolute masterpiece and certainly one of the best ad campaigns in recent years. The fact it's been around for so long speaks for itself.
The choir is shown in iconic Australian locations or iconic overseas locations, showing that QF is Australia's flag carrier and appealing to both domestic and international flyers ... not to mention showcasing Australia to our overseas visitors.
The choice of music is absolutely brilliant, even if I don't agree with a corporation hijacking a quinessentially Aussie song for commercial benefit.
If you have ever spent some time living overseas and you hop on a QF flight at, say, LHR, and see that commercial on your IFE before take-off, you will understand what I mean.