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Airline Marketing Books

Mnazhar From Pakistan, joined Oct 2005, 5 posts, RR: 0
Posted (7 years 5 months 2 weeks 3 days 22 hours ago) and read 1675 times:

I am interested in studying books on 'airline Marketing'. Would appreciate if anyone could guide me in this respect.

rgds Azhar

9 replies: All unread, jump to last

Soups From Ghana, joined Jun 2004, 3437 posts, RR: 15
Reply 1, posted (7 years 5 months 2 weeks 3 days 21 hours ago) and read 1662 times:

try Shaw he has got a good book about airline marketing

Next destinations, Suarabaya, beirut, paris, Accra

TKMCE From India, joined May 2002, 841 posts, RR: 2
Reply 2, posted (7 years 5 months 2 weeks 3 days 18 hours ago) and read 1614 times:

Read the chapter on marketing (as a well as the other related chapters such as pricing) in Prof Rigas Donganis's book "Flying off Course"

Soups From Ghana, joined Jun 2004, 3437 posts, RR: 15
Reply 3, posted (7 years 5 months 2 weeks 3 days 15 hours ago) and read 1579 times:

he has got a new one out, 2006

Quoting TKMCE (Reply 2):
Rigas Donganis's book "Flying off Course"

Next destinations, Suarabaya, beirut, paris, Accra

TKMCE From India, joined May 2002, 841 posts, RR: 2
Reply 4, posted (7 years 5 months 2 weeks 3 days 3 hours ago) and read 1539 times:

Quoting Soups (Reply 3):
he has got a new one out, 2006

Has the new edition come out? "Flying Off Course"? Couldnt find it in Amazon?
Any idea where I can puchase it on the net?

Soups From Ghana, joined Jun 2004, 3437 posts, RR: 15
Reply 5, posted (7 years 5 months 2 weeks 3 days 2 hours ago) and read 1529 times:

Quoting TKMCE (Reply 4):

Has the new edition come out? "Flying Off Course"? Couldnt find it in Amazon?

yup its out allready

Next destinations, Suarabaya, beirut, paris, Accra

TKMCE From India, joined May 2002, 841 posts, RR: 2
Reply 6, posted (7 years 5 months 2 weeks 3 days 2 hours ago) and read 1526 times:

Is it "Flying off course" or is it "Airline Business"? Both are by the same author.

Soups From Ghana, joined Jun 2004, 3437 posts, RR: 15
Reply 7, posted (7 years 5 months 2 weeks 2 days 22 hours ago) and read 1497 times:

the Airline business

Next destinations, Suarabaya, beirut, paris, Accra

Mnazhar From Pakistan, joined Oct 2005, 5 posts, RR: 0
Reply 8, posted (7 years 5 months 2 weeks 2 days 20 hours ago) and read 1472 times:

Many thanks to all forum members for their suggestions.

I will elaborate somewhat on my original query.

I am interested in studying books, magazines or websites on 'airline Marketing & management'.

The only good book that I have been able to find till now is "Airline Marketing and Management (Paperback) by Stephen Shaw.

Coming to magazines I find 'Airline business' interesting and 'Aircraft Commerce' very descriptive and detailed.

If anyone knows about books, magazines or websites that are worth reading, kindly do share them with me.

rgds Azhar

TKMCE From India, joined May 2002, 841 posts, RR: 2
Reply 9, posted (7 years 5 months 2 weeks 2 days 16 hours ago) and read 1445 times:

Flying off Course deals with the MICRO aspects of Airline Management - AIrline Business should (if its predcessor - the 1st edition is anything to go by) should deal with the MACRO issues.

Dont automatically assume that just because the title or cover page of a book does not have the word "airline marketing/management", it will not deal with the topic.

Personally speaking, I found Doganis a much better bet for my airline marketing elective rather than Shaw, but then that is purely my opinion which may vary from others.

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