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Airline Marketing Books  
User currently offlineMnazhar From Pakistan, joined Oct 2005, 5 posts, RR: 0
Posted (8 years 7 months 1 week 3 days 18 hours ago) and read 2409 times:

I am interested in studying books on 'airline Marketing'. Would appreciate if anyone could guide me in this respect.


rgds Azhar

9 replies: All unread, jump to last
 
User currently offlineSoups From Ghana, joined Jun 2004, 3438 posts, RR: 14
Reply 1, posted (8 years 7 months 1 week 3 days 17 hours ago) and read 2396 times:

try Shaw he has got a good book about airline marketing


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User currently offlineTKMCE From India, joined May 2002, 841 posts, RR: 2
Reply 2, posted (8 years 7 months 1 week 3 days 14 hours ago) and read 2348 times:

Read the chapter on marketing (as a well as the other related chapters such as pricing) in Prof Rigas Donganis's book "Flying off Course"

User currently offlineSoups From Ghana, joined Jun 2004, 3438 posts, RR: 14
Reply 3, posted (8 years 7 months 1 week 3 days 11 hours ago) and read 2313 times:

he has got a new one out, 2006

Quoting TKMCE (Reply 2):
Rigas Donganis's book "Flying off Course"



Next destinations, Suarabaya, beirut, paris, Accra
User currently offlineTKMCE From India, joined May 2002, 841 posts, RR: 2
Reply 4, posted (8 years 7 months 1 week 2 days 23 hours ago) and read 2273 times:

Quoting Soups (Reply 3):
he has got a new one out, 2006

Has the new edition come out? "Flying Off Course"? Couldnt find it in Amazon?
Any idea where I can puchase it on the net?


User currently offlineSoups From Ghana, joined Jun 2004, 3438 posts, RR: 14
Reply 5, posted (8 years 7 months 1 week 2 days 22 hours ago) and read 2263 times:

Quoting TKMCE (Reply 4):

Has the new edition come out? "Flying Off Course"? Couldnt find it in Amazon?

yup its out allready



Next destinations, Suarabaya, beirut, paris, Accra
User currently offlineTKMCE From India, joined May 2002, 841 posts, RR: 2
Reply 6, posted (8 years 7 months 1 week 2 days 22 hours ago) and read 2260 times:

Is it "Flying off course" or is it "Airline Business"? Both are by the same author.

User currently offlineSoups From Ghana, joined Jun 2004, 3438 posts, RR: 14
Reply 7, posted (8 years 7 months 1 week 2 days 18 hours ago) and read 2231 times:

the Airline business


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User currently offlineMnazhar From Pakistan, joined Oct 2005, 5 posts, RR: 0
Reply 8, posted (8 years 7 months 1 week 2 days 16 hours ago) and read 2206 times:

Many thanks to all forum members for their suggestions.

I will elaborate somewhat on my original query.

I am interested in studying books, magazines or websites on 'airline Marketing & management'.

The only good book that I have been able to find till now is "Airline Marketing and Management (Paperback) by Stephen Shaw.

Coming to magazines I find 'Airline business' interesting and 'Aircraft Commerce' very descriptive and detailed.

If anyone knows about books, magazines or websites that are worth reading, kindly do share them with me.

rgds Azhar


User currently offlineTKMCE From India, joined May 2002, 841 posts, RR: 2
Reply 9, posted (8 years 7 months 1 week 2 days 12 hours ago) and read 2179 times:

Flying off Course deals with the MICRO aspects of Airline Management - AIrline Business should (if its predcessor - the 1st edition is anything to go by) should deal with the MACRO issues.

Dont automatically assume that just because the title or cover page of a book does not have the word "airline marketing/management", it will not deal with the topic.

Personally speaking, I found Doganis a much better bet for my airline marketing elective rather than Shaw, but then that is purely my opinion which may vary from others.


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