BHXDTW From Eritrea, joined Feb 2005, 1086 posts, RR: 6 Posted (7 years 5 months 5 days 8 hours ago) and read 2814 times:
Hi can anyone tell me if AA still has 'More room in coach' ??
and if so is it on the LHRLAX route and vv.
Also anyone know what booking class in GDS it is ??
Lapper From United Kingdom, joined Mar 2002, 1507 posts, RR: 8 Reply 3, posted (7 years 5 months 5 days 7 hours ago) and read 2770 times:
AA still had MRTC on LHR-LAX in May, I beleive it is still there for international services at the moment. Any booking class for economy will get you the seats (More Room THROUGHOUT Coach)
Have a look at http://www.seatguru.com to give you an idea of the best seat rows for AA's 777's.
AirCop From , joined Dec 1969, posts, RR: Reply 4, posted (7 years 5 months 5 days 7 hours ago) and read 2734 times:
MRTC is history. Being tall I can really tell the difference. and after a couple of trans-Atlantic flights on American, I would ask why would you want to fly them, unless they are that much cheaper?
Ckfred From United States of America, joined Apr 2001, 4654 posts, RR: 1 Reply 5, posted (7 years 5 months 5 days 5 hours ago) and read 2651 times:
The only planes that completely lost MRTC are the 757s and the A300s. AA put 2 rows of coach seats back into those planes.
The rest of the fleet, MD-80s, 737s, 767s, and 777s, had only 1 row of coach put back.
I can't speak for the rest of the fleet, but the MD-80s are a little hit and miss. Some of the seats on the 3-side are still roomy, but some of the seats on the 2-side are tight. AA took out the closet on the 2-side that divided first and coach and put in 2 first-class seats. It appears that the extra fow of seats in first take more space in the cabin than the closet did.
TACAA320 From , joined Dec 1969, posts, RR: Reply 7, posted (7 years 5 months 5 days 5 hours ago) and read 2621 times:
This thread is quite old. Has been discussed over and over here.
MRTC is practically gone. Just a few B738 and even few others keep it until today. Definitely it was a bad marketing policy.
Ckfred From United States of America, joined Apr 2001, 4654 posts, RR: 1 Reply 8, posted (7 years 5 months 5 days 4 hours ago) and read 2594 times:
TACAA320:
It wasn't a bad marketing policy. It was just bad marketing. From what I understand, AA marketed MRTC in its major markets, Boston, New York, Miami, Chicago, D/FW, L.A., and San Francisco. But the marketing was never pushed nationwide.
Goingboeing From United States of America, joined Dec 1999, 4875 posts, RR: 19 Reply 11, posted (7 years 5 months 5 days 3 hours ago) and read 2480 times:
Quoting Ckfred (Reply 8): It wasn't a bad marketing policy. It was just bad marketing. From what I understand, AA marketed MRTC in its major markets, Boston, New York, Miami, Chicago, D/FW, L.A., and San Francisco. But the marketing was never pushed nationwide.
It really wouldn't have mattered, the result would have been the same. Before TWA was bought by AA, they experimented with "Comfort Class", which is basically the same thing as MRTC. It didn't work then, it didn't work for AA. Price rules.
Pilottim747 From United States of America, joined Jul 2001, 1607 posts, RR: 5 Reply 15, posted (7 years 5 months 5 days 2 hours ago) and read 2355 times:
According to www.seatguru.com the AA 777s are back to 31-32" seat pitch. Back to the industry standards.
pilottim747
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Jaysit From , joined Dec 1969, posts, RR: Reply 17, posted (7 years 5 months 5 days 2 hours ago) and read 2321 times:
Quoting TACAA320 (Reply 7): Definitely it was a bad marketing policy.
Pity.
I used to go out of my way to fly to JFK to catch an AA flight to Europe just for the MRTC. Now, I'll just use miles to upgrade on tacky United from Dulles.
I used to go out of my way to fly to JFK to catch an AA flight to Europe just for the MRTC. Now, I'll just use miles to upgrade on tacky United from Dulles.
Doing the same! I miss the MRTC! Used to go out of my way to fly AA....now I only do so when my CC mileage is such that I can get free FC / Biz Class seats. Ironic that the LCCs now have better legroom - I'll take B6 A320 LGB-JFK rather than AA in coach on a 767 from LAX-JFK - for the LEGROOM!
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Pgtravel From United States of America, joined Oct 2005, 445 posts, RR: 3 Reply 19, posted (7 years 5 months 5 days ago) and read 2193 times:
Quoting Gipper913 (Reply 18): Doing the same! I miss the MRTC! Used to go out of my way to fly AA....now I only do so when my CC mileage is such that I can get free FC / Biz Class seats. Ironic that the LCCs now have better legroom - I'll take B6 A320 LGB-JFK rather than AA in coach on a 767 from LAX-JFK - for the LEGROOM!
Compare B6 to UA though and it's not as good on LAX/LGB-JFK. UA has all Y+ on the p.s. service, so it's 34" throughout. B6 is 32" in front of the wing and 34" behind. And UA will still serve you a hot meal (talk about a rarity).
TACAA320 From , joined Dec 1969, posts, RR: Reply 22, posted (7 years 5 months 4 days 14 hours ago) and read 1952 times:
Quoting Jaysit (Reply 17):
I used to go out of my way to fly to JFK to catch an AA flight to Europe just for the MRTC.
That's what I always prefer BA over AA. With and without the so "famous" MRTC. Service, security, friendliness, good clean modern aircrafts, I find every single detail better in BA tan AA. Even LH [without PTV] is a much better choice.
ORD From United States of America, joined Jul 1999, 1370 posts, RR: 1 Reply 23, posted (7 years 5 months 4 days 4 hours ago) and read 1842 times:
Quoting Ckfred (Reply 8): It wasn't a bad marketing policy. It was just bad marketing. From what I understand, AA marketed MRTC in its major markets, Boston, New York, Miami, Chicago, D/FW, L.A., and San Francisco. But the marketing was never pushed nationwide.
AA did advertise nationally. What you just described is a national advertising schedule with local buys. No airline advertises is every market. The cost would not be worth it for the small number of people being reached. For example, it would make no sense for AA to run a full-page newspaper ad in, say, Minneapolis. Airlines simply do their marketing in their key markets/largest markets.
Also, there is a difference between a marketing message and how that message gets out to the public. You can have a great message, but it does no good if nobody sees the marketing. Conversely, you can have a bad message that gets out to everyone.
In this case I think AA had a good message and reached the right people. The MRTC product was just not right for the current market.
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