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Boeing TV Advertisements  
User currently offlineAerospaceFan From , joined Dec 1969, posts, RR:
Posted (8 years 10 months 2 days 7 hours ago) and read 2760 times:

I must admit that I like seeing Boeing's advertisements on television, and in particular, their "Forever New Frontiers" campaign. I like the idea that they elevate the status of aerospace engineering, for example, although I myself am not an engineer.

It's interesting to me that Boeing emphasizes so much of its military components (unmanned aerial vehicles, etc.). Perhaps now that its commercial airliner division is doing so well, it will show us more of its newest aircraft, although I do remember seeing ads for the 787 Dreamliner.

Boeing's are some of the TV commercials I actually look forward to.  Smile

A rising tide lifts all boats, and if the aerospace industry does well, I think that other aspects of the economy do well, too. And perhaps the magic of flight will be a bit more magical once again, all the security lines and hassles notwithstanding.

Thoughts?

15 replies: All unread, jump to last
 
User currently offline474218 From United States of America, joined Oct 2005, 6340 posts, RR: 9
Reply 1, posted (8 years 10 months 2 days ago) and read 2653 times:

These commercials are shown mostly on news channels, Fox News, CNN and MSNBC and are targeted at the Washington DC insiders that watch these channels. You will also see commercials for Lockheed Martin on these same channels.

User currently offlineColumbia107 From Gibraltar, joined Aug 2004, 358 posts, RR: 2
Reply 2, posted (8 years 10 months 1 day 23 hours ago) and read 2624 times:

Fortunate to get a video copy of their then "New Frontiers" adverts at the 2002 Farnborough Airshow.

Love the music and the theme. A mixture of old and new snippets of film covering Boeing's achievements since inception

Would be nice if they were to repeat it at the 2006 Farnborough Airshow. Willing forfiet part of my quarterly dividend for a new CD.

Merry Christmas to all.



In God we trust
User currently offlineBtriple7 From United States of America, joined Sep 2005, 1163 posts, RR: 8
Reply 3, posted (8 years 10 months 1 day 23 hours ago) and read 2603 times:

Although I like the Boeing television commercials, I much prefer the Airbus ones.

The Airbus ones seem much more witty and clever.

Regards,
Btriple7

[Edited 2005-12-24 19:25:31]

BTW: This is my 300th post on A.net!!!

[Edited 2005-12-24 19:28:48]


Just...fly.
User currently offlineBladeLWS From United States of America, joined Dec 2005, 403 posts, RR: 0
Reply 4, posted (8 years 10 months 1 day 22 hours ago) and read 2574 times:

Here's some of Boeing's TV ad's, I like them alot better than Airbus'

http://www.boeing.com/companyoffices/aboutus/advertising/

And before anyone starts posting airline ads, this one is the best EVER.

Hotpants AND low flying 737's  Wink

http://www.southwest.com/multimedia/PLANEOVR.MPG

[Edited 2005-12-24 19:47:51]

User currently offlineKalakaua From United States of America, joined Jan 2004, 1516 posts, RR: 5
Reply 5, posted (8 years 10 months 1 day 19 hours ago) and read 2495 times:

I much prefer the professionality of Boeing's, as they are inspiring. They do not have to drive a point, just to have it backfire. Awesome year, Boeing! You make shareholders like us, happy.


Gravity explains the motions of the planets, but it cannot explain who set the planets in motion.
User currently offlineDeltaWings From Switzerland, joined Aug 2004, 1294 posts, RR: 17
Reply 6, posted (8 years 10 months 1 day 18 hours ago) and read 2439 times:

Interesting, that in the "Departure" advert of Airbus, the plane sitting at gate 20, that the pax doesn't want to fly, is also an Airbus, an A300 I think.
LOL, they indirectly put down their own plane, but I think the couldn't use a Boeing.



Homer: Marge, it takes two to lie. One to lie and one to listen.
User currently offlineVorticity From United States of America, joined May 2004, 337 posts, RR: 5
Reply 7, posted (8 years 10 months 1 day 11 hours ago) and read 2335 times:

Advertising is about target audience. Many of the Boeing commericials are pointed towards investors. So that people think Boeing is doing amazing stock value rising things.

Adertising the 787 for normal people could get people fired up for riding on the 787, but there's a directly link missing between people getting excited about it, and the airlines buying it.

Of course if CEO of some airline's daughter comes up and says, Daddy, when can we ride on a 787, he might think its a good idea.



Thermodynamics and english units don't mix...
User currently offlineVatveng From United States of America, joined Jan 2004, 994 posts, RR: 1
Reply 8, posted (8 years 10 months 1 day 2 hours ago) and read 2244 times:

Quoting 474218 (Reply 1):
These commercials are shown mostly on news channels, Fox News, CNN and MSNBC and are targeted at the Washington DC insiders that watch these channels. You will also see commercials for Lockheed Martin on these same channels.

They are also seen regularly on the network Sunday morning Washington windbag shows (Meet the Press, This Week, etc). Same target audience.

As are the GE commercials about GENx engines and locomotives.



Visited VA,NC,PA,SC,FL,GA,OH,AL,TX,TN,CO,CA,UT,NV,NM,IN,KY,MD,MO,CT,MA,NH,ME.
User currently onlineStitch From United States of America, joined Jul 2005, 31098 posts, RR: 85
Reply 9, posted (8 years 10 months 22 hours ago) and read 2166 times:
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Boeing's had awesome commercials since the first Gulf War in 1991. Very inspiring.

User currently offlineAerospaceFan From , joined Dec 1969, posts, RR:
Reply 10, posted (8 years 10 months 21 hours ago) and read 2128 times:

Yes, definitely inspiring.

I also tried viewing Airbus's commercials (thanks for the link, to the person who provided it), but I couldn't view them. For some reason, the file wasn't playable using my Windows Media Player (and I have the latest version). I could sort of tell from the screen caps at the Airbus site that the ads were more tongue-in-cheek than Boeing's, though.

Boeing is extremely earnest about its business, perhaps because of its strong military connection.  Smile


User currently offlineMidnightMike From United States of America, joined Mar 2003, 2892 posts, RR: 14
Reply 11, posted (8 years 10 months 21 hours ago) and read 2125 times:

Thanks for the link!

I did notice one thing about the A340 ad, they changed the A340 from the Longest Range Aircraft, to the Quietest Aircraft!

http://www.airbus.com/store/photolib...s_ads/att00004739/the_concert.mpeg



NO URLS in signature
User currently onlineStitch From United States of America, joined Jul 2005, 31098 posts, RR: 85
Reply 12, posted (8 years 10 months 19 hours ago) and read 2101 times:
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Also interesting was most of the ads were for the A340 touting the "no middle seat in Business class", a jab on the 2+3+2 of the 777 (and 747).

While I am sure those in Business Class would prefer not to be in the middle, I am also sure they'd rather be in the middle then in Economy. And I am also sure the airlines would rather have their high-four-figure Business Class fare then a high-three-figure Economy fare.  Wink


User currently offlineAerospaceFan From , joined Dec 1969, posts, RR:
Reply 13, posted (8 years 10 months 2 hours ago) and read 1964 times:

I was able to play that "quietness" commercial using Windows Media Player, despite my problems with playing one of the others on Airbus's site. Nicely produced, I must say.

As I said, I would like to see more Boeing commercials specifically about its passenger aircraft; only one is available on its site (the one about the Dreamliner). It does have print ads for its commercial jets.

According to Boeing's site, the stated purpose of its advertising was to familiarize viewers with the idea that it's a major military contractor as well as a manufacturer of commercial aircraft. Interesting.


User currently onlineStitch From United States of America, joined Jul 2005, 31098 posts, RR: 85
Reply 14, posted (8 years 10 months 2 hours ago) and read 1953 times:
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Quoting AerospaceFan (Reply 13):
According to Boeing's site, the stated purpose of its advertising was to familiarize viewers with the idea that it's a major military contractor as well as a manufacturer of commercial aircraft. Interesting.

Boeing really pushes their defense and space side now and why not - defense is a major growth industry.

I still prefer by far their more "inspirational" ads from the late 1990s - ones like "Connecting" and "Horizons"

I believe Boeing still hosts them in RealMedia. I saved the URLs for a few:
Connecting - http://video.boeing.com:8080/ram/events/connecting60_200.ram
Horizons - http://video.boeing.com:8080/ram/events/adtrack02_200.ram
Technology - http://video.boeing.com:8080/ram/events/techus30_200.ram


User currently offlineAerospaceFan From , joined Dec 1969, posts, RR:
Reply 15, posted (8 years 10 months 1 hour ago) and read 1942 times:

^^Thanks for the great links!

I agree with you that Boeing should push the commercial aircraft side of the advertising equation.

Although -- I hasten to add -- this doesn't mean that I don't like the military-oriented commercials, but merely that I think there are enough of them for now. (In fact, the commercial about remembering our military heroes is the most moving one I found on Boeing's site.)

Good thing I have RealMedia as well -- I will definitely check out those links!  Smile


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