BFS From United Kingdom, joined Nov 2001, 736 posts, RR: 2 Posted (7 years 10 months 3 weeks 1 day 21 hours ago) and read 16450 times:
Hey folks, wondering if anyone can help me.
I'm writing an essay on advertising and I cannot remember what airline had the "Fly me" slogan. I have a feeling it was National, but does any know for sure. Also, would anybody know where I could find some imagery relating to this?
LTBEWR From United States of America, joined Jan 2004, 12665 posts, RR: 13 Reply 7, posted (7 years 10 months 3 weeks 1 day 20 hours ago) and read 16040 times:
I am old enough to remember those now PC incorrect ads on TV and radio. That was back in the day when f/a's were almost all female, under 30, good looking, wore short skirts/sexier tops and with strict weight and appearance rules.
Back then blantent 'sexual' suggestion to the men whom dominated many purchases was used to sell all kinds of products. Branniff and many international airlines in that era also had ads, uniforms for f/a's and so on with similar sexual overtones (think of the 'Singapore Girls' ads used until recent years). I even recall one of the last ads for British Calolinia in the mid-1980's in the UK where they had ads that showed businessmen in airline seats and with the line "I wish they were all Caladonia Girls", a play on the 1960's Beach Boys song "California Girls". Even by then such ads were losing favor due to pressures from women due to their sexist nature and not acknolging the the idea that women were increasly business flyers and making airline and other purchase decisions were sexual selling wouldn't be effective.
National mainly operated on the east coast of the USA with some other trancon and international routes. I believe in the 1970's and into the 1980's the tails of the aircraft had a sunburst design. It was taken over by Pan Am in the early 1980's (?) to gain domestic routes although it proved to be a bad move.
National Airlines was a great airline to fly with - the two 747s were named Linda and Patricia. I think one DC-10 was named Bud, for Bud Maytag, the chairman, after National came under fire for using their sexist "Fly me" campaign.
But it was one of the most memorable, and therefore effective, ad campaigns by an airline in the U.S.
Type-Rated From United States of America, joined Sep 1999, 4714 posts, RR: 20 Reply 10, posted (7 years 10 months 3 weeks 1 day 19 hours ago) and read 15799 times:
This campaign ran all the way to the end of National in 1980. I remember on the side of a building in Greenway Plaza in Houston there was a National Fly Me advert the size of the building. I think towards the end it just had a photo of a F/A and all it said was "Fly Me, Fly National"
Many non-airline people have forgotten about National already, but many, many still remember the "Fly Me!" campaign. When released, the National Organization of Women (NOW) went totally beserk!
I personally thought it was a great campaign, the television adverts were some of the raciest of the time.. "I'm going to fly you like you've never been flown before!" said a girl in a sting bikini on the beach.....
Fly North Central Airlines..The route of the Northliners!
PanHAM From Germany, joined May 2005, 8270 posts, RR: 26 Reply 12, posted (7 years 10 months 3 weeks 1 day 18 hours ago) and read 15612 times:
When I saw the headline and before opening the thread my guess was National. Took me 10 seconds to remember those ads from the beautiful days when the US was a bit more free than it is today with the PC, where you are not allowed to say what you think, and books like COFFEE, TEA OR ME sold well and even were filmed.
National was a great airline and the major shareholder was the Maytag family, their repair men had so much free time that they could double as airline mechanics.
And for those of you guys who suffer from PC, we offer asylum in Europe, where you can still watch ads like that on TV.
Just crosses my mind, is Sir Richard allowed to use his 346 which has the sticker "mine is longer" on US routes?
Dc863 From Denmark, joined Jun 1999, 1554 posts, RR: 2 Reply 13, posted (7 years 10 months 3 weeks 1 day 18 hours ago) and read 15571 times:
National started the Fly Me campaign in Oct 1971. It lasted till 1975/76. Barbara was the name of their first DC-10-10 and the actress Kim Basinger was used on TV spots to advertise that same aircraft in 1971/72.
Dutchjet From Netherlands, joined Oct 2000, 7864 posts, RR: 58 Reply 14, posted (7 years 10 months 3 weeks 1 day 18 hours ago) and read 15499 times:
Those were fun commercials, and eventhough the Fly Me campaign annoyed many members of NOW (National Organization of Women), the campaign was a huge commercial success and helped establish National as a major player on the NYC-Florida routes where competition was tough with much larger Eastern Airlines and Delta Airlines flying similiar routes. National, at the time, was flying 2 741s per day on the JFK-MIA route and numerous DC10s on routes from LGA/JFK/EWR to MIA/FLL/PBI/MCO.....lots of capacity.
Eventually, male and female names were used on the National fleet. Later National campaigns included: We"re National, and we are going to fly you live you have never been flown before, and then, National....take me, I am yours. All rather controversial, but attention grabbing slogans.
Maury From United States of America, joined May 2005, 532 posts, RR: 2 Reply 15, posted (7 years 10 months 3 weeks 1 day 16 hours ago) and read 15286 times:
My sister was a Fly Me girl...a 25-year NA/PA f/a (wow...now that's geek-speak!) She never got to see "Candi" on a plane, but did know a few of the women who did have their names emblazoned over the L1 and R1 doors of various 727s and DC-10s and 747s. (I can't remember--were the DC-8s still around for that campaign?)
And now the damned song is stuck in my head: "I'm National fly meeeee..in the great blue sky..."
Personally, I thought "Coast to coast to coast" was more clever...
Dutchjet From Netherlands, joined Oct 2000, 7864 posts, RR: 58 Reply 16, posted (7 years 10 months 3 weeks 1 day 16 hours ago) and read 15241 times:
Quoting Maury (Reply 15): (I can't remember--were the DC-8s still around for that campaign?)
Two DC8 Super 60s were in the NA fleet during the FLY ME era, and were named......the Super 60s generally flew from Florida cities to MSY and IAH and sometimes on to the West Coast once the DC10s were introduced.
Quoting Maury (Reply 15): And now the damned song is stuck in my head: "I'm National fly meeeee..in the great blue sky..."
Funny, me too! Come on and Fly Me, together we'll fly high, etc etc.....
HatTrick From United States of America, joined Nov 2005, 110 posts, RR: 0 Reply 20, posted (7 years 10 months 3 weeks 1 day 14 hours ago) and read 14253 times:
I used to love the National ads. There was a clever one touting their service to Florida. They made a jigsaw puzzle of the United States, pulled out Florida and turned it into a little airplane by adding wings. You have to admit Florida does look like a little plane!
Speaking of PC incorrect; does anyone remember the Continental slogan "We really move our tail for you"?
LGA777 From United States of America, joined Jul 2003, 1115 posts, RR: 21 Reply 21, posted (7 years 10 months 3 weeks 1 day 13 hours ago) and read 13692 times:
Actually most of the regular DC-8's where around long enough to get the Fly Me treatment, and there is I think a Great video for sale on the above mentioned national sundowners web-site, that includes dozens of the fly me commercials, among other gems from the 70's. National was my favorite airlines as a child and had many wonderful flights on 727's, DC-8's and DC-10's. And just for fun here is the DC-10 name list, do not remember the later re-names
to Bob Hope, Sammy Davis, Dinah Shore etc, anyway here goes.
N60NA Barbara then Suzanne
N62NA Francis then Cecile
N64NA Geraldine (named for the Character on the Flip Wilson TV Show)
N80NA Tammy (see note below)
I apologize if I misspelled a few as they are from memory from a long time ago
An interesting side note about N80NA Tammy. Named after NAL F/A Tammy Sabin
who I saw a photo of and was Super Model/Movie Star Goddess Beautiful. Anyway her
then boyfriend was the Highbidder on a MIA area PBS stations telethon for charity
to win the rights to name a NA DC-10 after whoever the highbidder wanted, Wisely
he chose his girlfriend !
Lincoln From United States of America, joined Nov 2004, 3887 posts, RR: 8 Reply 22, posted (7 years 10 months 3 weeks 1 day 12 hours ago) and read 13178 times:
Quoting LTBEWR (Reply 7): I even recall one of the last ads for British Calolinia in the mid-1980's in the UK where they had ads that showed businessmen in airline seats and with the line "I wish they were all Caladonia Girls", a play on the 1960's Beach Boys song "California Girls".
This is one of my favorite (if politically incorrect) commercials (Delta's Adiemus commercials are also up there)...
You can view the commercial at using RealPlayer by clicking here
"I've flown with US Airlines
and the girls are really nice
and those Beautiful far-Eastern girls
do splendid things with rice.
German girls are so correct
and the planes are never late
But there's only one girl we want to see
as we reach the departure gate
I wish they could all be Caledonian...
I wish they could all be Caledonian...
I wish they could all be Caledonian girls.
British Caledonian. We never forget that you have a choice"
(Could you be more politically incorrect in 50 seconds?)
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