AV8AJET From United States of America, joined Sep 2003, 1436 posts, RR: 1 Posted (10 years 3 months 2 weeks 4 days 23 hours ago) and read 2093 times:
January 19, 2006
"Delta is working with the Ga. Department of Tourism to promote the airline's first flight between the U.S. and Scotland. Delta representatives will meet visitors to the Holiday and Travel Show in Glasgow, Scotland, from Friday through Sunday to raise awareness of the new service between Edinburgh and Atlanta, which begins on May 4.
The Holiday and Travel show is the largest leisure travel event in Scotland, attracting about 50,000 visitors over a three-day period. Scottish travelers' top U.S. destinations include the West Coast and Florida. Delta's U.K. sales team has worked closely with Pricing and Revenue Management to find attractive early-booking offers, with some low introductory fares to Atlanta and beyond.
Last week, the U.K. sales team and the Ga. Department of Tourism were at Manchester's Holiday and Travel Show to promote Delta's existing daily service to Atlanta and the new service to New York that begins May 15."
Nighthawk From UK - Scotland, joined Sep 2001, 5350 posts, RR: 30
Reply 1, posted (10 years 3 months 2 weeks 4 days 22 hours ago) and read 2050 times:
Any idea how the advertising is going on the otehr side of the pond? A large proportion of COs passengers are inbound tourists, if the route is to be a success Delta needs to be capturing this market as well.
ScottishLaddie From United Kingdom, joined Jan 2004, 2386 posts, RR: 7
Reply 2, posted (10 years 3 months 2 weeks 4 days 22 hours ago) and read 2014 times:
Quoting Nighthawk (Reply 1): Any idea how the advertising is going on the otehr side of the pond? A large proportion of COs passengers are inbound tourists, if the route is to be a success Delta needs to be capturing this market as well.
Not seen any advertising here yet, certainly not on the scale of CO.