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Pay More For "brand Name" Food Inflight?  
User currently offline777fan From United States of America, joined Jan 2006, 2520 posts, RR: 2
Posted (8 years 10 months 1 week 5 days 10 hours ago) and read 3401 times:

Got the idea for this thread from another one. Seeing that most US carriers either offer junk food for free or charge a nominal fee for decent food onboard most domestic flights, would anyone be willing to pay more for "brand name" meals? Examples:

- Gourmet salads for $7.50
- Panini sandwiches and gourmet chips for $10
- Combination soup/salad or soup/sandwich for $12.50

I don't work in marketing, nor do I work for an airline, but thought that well known restaurant chains (TGI Friday's, Chili's, etc.) would be all over the idea as it would help market their brand. The airline's additional cost in procuring the meals could be offset by a contractual agreement that would have the restaurant essentially pay to have their food advertized.

Another option to reduce logistical issues would be to give passengers the option of "ordering" and paying for their meal when they purchase their ticket. On onboard credit/debit swipe machine (some airlines are supposedly contemplating this option) would eliminate the need to produce change.

Anyone have thoughts about this?


DC-8 61/63/71 DC-9-30/50 MD-80/82/83 DC-10-10/30 MD-11 717 721/2 732/3/4/5/G/8/9 741/2/4 752 762/3 777 A306/319/20/33 AT
6 replies: All unread, jump to last
 
User currently offlineN1120A From United States of America, joined Dec 2003, 26718 posts, RR: 75
Reply 1, posted (8 years 10 months 1 week 5 days 9 hours ago) and read 3373 times:

Actually, United and other tried this, and did charge more for BOB initially. The $10 pricing point wasn't working for travellers and the brand name stuff usually was crap, so they went with no name stuff that is much better and cheaper


Mangeons les French fries, mais surtout pratiquons avec fierte le French kiss
User currently offlineSKYYBLUE From , joined Dec 1969, posts, RR:
Reply 2, posted (8 years 10 months 1 week 5 days 7 hours ago) and read 3340 times:

B.Y.O.F. It's so much easier to just get what you want in the terminal. The cost would be the same probably. I pay about $7 in Boston for a "gourmet" Chicken Ceasar Salad. Not bad, and it holds me over for a flight down to Florida and back up.

User currently offlineSunking737 From United States of America, joined Feb 2005, 2057 posts, RR: 9
Reply 3, posted (8 years 10 months 1 week 5 days 5 hours ago) and read 3307 times:

Your idea is good but their are problems with keeping the food fresh. Fresh food has a short shelf life. If it is frozen it may take longer to heat or be over heated by the F/A.


Just an MSPAVGEEK
User currently offlineJetdeltamsy From United States of America, joined Nov 2000, 2987 posts, RR: 7
Reply 4, posted (8 years 10 months 1 week 5 days 2 hours ago) and read 3251 times:

Let Chili's and othe restaurants do what they do best.

Keep the "gourmet" food with them and let us focus on providing safe, reliable transportation.

I for one am glad we are nearly out of the food business. We buy the food from vendors and it's almost always of inferior quality. Then we get blamed for service "cheap" (which it is not) food.

With Chili's and the like, the customer knows what they are getting. And if it turns out not to be to their liking, they blame Chili's.



Tired of airline bankruptcies....EA/PA/TW and finally DL.
User currently offlineXkorpyoh From United States of America, joined Oct 2004, 821 posts, RR: 0
Reply 5, posted (8 years 10 months 1 week 5 days 1 hour ago) and read 3204 times:

Quoting 777fan (Thread starter):

- Gourmet salads for $7.50
- Panini sandwiches and gourmet chips for $10

fly Song and buy their food on board... i wihch DL kept this going when they merge Song to mainline. I normally buy food at he airport before i board, but sometimes i don't have time and board hungry with little choices to eat on board (except when flying Song  Smile )


User currently offline777fan From United States of America, joined Jan 2006, 2520 posts, RR: 2
Reply 6, posted (8 years 10 months 1 week 4 days 23 hours ago) and read 3155 times:

Quoting SKYYBLUE (Reply 2):
B.Y.O.F.

Yeah, I do (most of the time) but must admit that it can be inconvenient at times to alter your eating schedule to account for mediocre food onboard. I'm not a big fan of taking "food to go" and having it sit in my carry-on for three hours. Two options on a flight are simply not enough and there doesn't seem to be much oversight regarding quality from local vendors. One disgusting example of that took place last year when a vendor for HNL was busted for countless health violations after 50+ people on 10 flights for 5 airlines fell ill from the food.

Destination-specific food items might also be a hit. I know back in the "old days" (like 1998) UA had been featuring Eli's Cheesecake in meals to/from ORD.



DC-8 61/63/71 DC-9-30/50 MD-80/82/83 DC-10-10/30 MD-11 717 721/2 732/3/4/5/G/8/9 741/2/4 752 762/3 777 A306/319/20/33 AT
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