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Is Premium Economy Necessary?  
User currently offlineUSADreamliner From , joined Dec 1969, posts, RR:
Posted (8 years 7 months 2 weeks 5 days 22 hours ago) and read 2244 times:

Does it make any difference (in money,load factors)for Airlines to offer Premium Economy?


USADreamliner  wave 

12 replies: All unread, jump to last
 
User currently offlineFbgdavidson From United Kingdom, joined Oct 2004, 3706 posts, RR: 28
Reply 1, posted (8 years 7 months 2 weeks 5 days 21 hours ago) and read 2233 times:

British Airways publicly stated WT+ makes more money per sq. ft. than any other cabin.


"My first job was selling doors, door to door, that's a tough job innit" - Bill Bailey
User currently offlineTango-Bravo From United States of America, joined Jun 2001, 3805 posts, RR: 29
Reply 2, posted (8 years 7 months 2 weeks 5 days 21 hours ago) and read 2205 times:

Quoting USADreamliner (Thread starter):
Does it make any difference (in money,load factors)for Airlines to offer Premium Economy?

Yes; without exception it definitely does make a difference... in seating configuration of the aircraft on which it is featured. Since your question seems to imply "does premium economy make a positive difference?"...

If the airline who offers premium economy turns more comfortable spacious seating into premium economy fares or offers the perk for a fee/surcharge added to discounted fares, yes.

If it is essentially nothing more than yet another boondoggle (ala free first class upgrades) that an airline throws at customers who happen to travel with them more frequently on cheap fares than other pax, no.


User currently offlineBCAL From United Kingdom, joined Jun 2004, 3384 posts, RR: 16
Reply 3, posted (8 years 7 months 2 weeks 5 days 21 hours ago) and read 2185 times:

Although many people might associate Premium Economy with BA or VS, it was actually started by British Caledonian in the early 1970s. The airline decided that those passengers who paid the full economy fare should be allocated a separate cabin with enhanced facilities, better food and better service. It made a big difference to the airline's yields and attracted 'premium' economy passengers away from their competitors.


MOL on SRB's latest attack at BA: "It's like a little Chihuahua barking at a dying Labrador. Nobody cares."
User currently offlineLondonlady71 From United Kingdom, joined Jan 2006, 152 posts, RR: 2
Reply 4, posted (8 years 7 months 2 weeks 5 days 21 hours ago) and read 2172 times:

well we sell lots and lots and people are very happy with it for the price it is, we do have incentive schemes to sell it ie vouchers for the most sold and for every seat sold into a draw for a larger prize but we sell them for love too  Smile

User currently onlineJacobin777 From United States of America, joined Sep 2004, 14968 posts, RR: 59
Reply 5, posted (8 years 7 months 2 weeks 5 days 20 hours ago) and read 2096 times:

its a great balance (for price) between economy and business class....

the 6-7 extra inches of seat pitch (compared to economy) makes the biggest difference in the world!



"Up the Irons!"
User currently offlineAbrelosojos From Venezuela, joined May 2005, 5090 posts, RR: 55
Reply 6, posted (8 years 7 months 2 weeks 5 days 20 hours ago) and read 2025 times:

... plus it makes sense when looking @ UALs Y+ policy. Instead of upgrading your best clients to J, you upgrade them to Y+. Wise move.

-A.



Live, and let live.
User currently onlineMAH4546 From Sweden, joined Jan 2001, 32776 posts, RR: 72
Reply 7, posted (8 years 7 months 2 weeks 5 days 19 hours ago) and read 1962 times:

It's a great product, IMO. It offers a roomier cabin than standard coach at a small upgrade cost. I recently booked MIA-LHR in Y+ on BA for $997 r/t +tax. A bargain, and only about $150-$200 more than other airlines where charging for coach.


a.
User currently offlineRIXrat From United States of America, joined Nov 2005, 789 posts, RR: 0
Reply 8, posted (8 years 7 months 2 weeks 5 days 19 hours ago) and read 1907 times:

My home airline, airBaltic, does not differentiate between business and economy class, except for the curtain that is drawn after takeoff. The business class passenger who pay about $400 more are given an orange juice or a glass of champagne before takeoff, oh, and then a cold salad wrapped yesterday.

Emil


User currently offlineEHHO From Bulgaria, joined Dec 2005, 815 posts, RR: 7
Reply 9, posted (8 years 7 months 2 weeks 5 days 19 hours ago) and read 1892 times:

Quoting Abrelosojos (Reply 6):
UALs Y+ policy. Instead of upgrading your best clients to J, you upgrade them to Y+.

Indeed, or what about the deals with the 30$ upgrades one-way or 299$ for a whole year of upgrades? I bet they get a great edge over AA in hometown traffic (ORD that is). Yep, Y+ makes sense in many ways.



"Get your facts first. Then you may distort them as much as you please" -- Mark Twain
User currently offlineAirlineAddict From United States of America, joined Jan 2005, 419 posts, RR: 1
Reply 10, posted (8 years 7 months 2 weeks 5 days 19 hours ago) and read 1875 times:
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Quoting EHHO (Reply 9):
Indeed, or what about the deals with the 30$ upgrades one-way or 299$ for a whole year of upgrades?

Great deal for passengers, but this would seem to be revenue negative in terms of maximizing space on the plane.


User currently offlineIkramerica From United States of America, joined May 2005, 21525 posts, RR: 59
Reply 11, posted (8 years 7 months 2 weeks 5 days 19 hours ago) and read 1857 times:

Especially on international flights, where UA can still "bump" you up without eating into the J or F revenue. A buddy on the way to Australia got bumped up to Y+ on UA due to a mishap, and he said it was much better than his usual Y experienced on NZ, QF or UA.


Of all the things to worry about... the Wookie has no pants.
User currently offlineEHHO From Bulgaria, joined Dec 2005, 815 posts, RR: 7
Reply 12, posted (8 years 7 months 2 weeks 5 days 18 hours ago) and read 1771 times:

Quoting AirlineAddict (Reply 10):
Quoting EHHO (Reply 9):
Indeed, or what about the deals with the 30$ upgrades one-way or 299$ for a whole year of upgrades?

Great deal for passengers, but this would seem to be revenue negative in terms of maximizing space on the plane.

Good point, I wonder how the revenue effects are for UA. Someone mentioned earlier in the thread that BA claims WT+ is its most profitable cabin per m2. On the other hand, KL finished off its euroclass product quickly a few years ago. Hmm...



"Get your facts first. Then you may distort them as much as you please" -- Mark Twain
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