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United "Rhapsody In Blue" TV Advertisements  
User currently offlineBA From , joined Dec 1969, posts, RR:
Posted (8 years 10 months 1 week 1 day 13 hours ago) and read 4749 times:

I have to say, United's new abstract animated TV advertisements with the music theme from George Gershwin's Rhapsody in Blue are very clever and enjoyable to watch.

They've been airing for a while now and they keep coming out with new animations.

Does anyone know if there is a website where one can watch them?

Thanks

7 replies: All unread, jump to last
 
User currently onlineFlyDeltaJets From , joined Dec 1969, posts, RR:
Reply 1, posted (8 years 10 months 1 week 1 day 13 hours ago) and read 4744 times:
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It's not a UA.com that's where FedEx shows thier ads.

User currently offlineThomasphoto60 From , joined Dec 1969, posts, RR:
Reply 2, posted (8 years 10 months 1 week 1 day 12 hours ago) and read 4736 times:

I agree, while not much of a UA supporter, I have found these spots to very cleaver and eye catching. BTW, I believe that UA has been using Rhapsody for over 30 years now.

Thomas


User currently offlinePlanecrazy2 From , joined Dec 1969, posts, RR:
Reply 3, posted (8 years 10 months 1 week 1 day 12 hours ago) and read 4708 times:

You can find the videos and print ads on their site.

http://www.unitedrhapsody.com/

http://www.united.com/page/genericpage/1,,51526,00.html

Enjoy


User currently offlineBA From , joined Dec 1969, posts, RR:
Reply 4, posted (8 years 10 months 1 week 1 day 12 hours ago) and read 4688 times:

Quoting Planecrazy2 (Reply 3):
You can find the videos and print ads on their site.

http://www.unitedrhapsody.com/

http://www.united.com/page/genericpage/1,,51526,00.html

Enjoy

Thanks a lot, I can't believe I didn't know of that site.

Regards


User currently offlineUA_727 From , joined Dec 1969, posts, RR:
Reply 5, posted (8 years 10 months 1 week 1 day 11 hours ago) and read 4636 times:

I just did my senior advertising campaign project on UA's brilliant new campaign - my focus was on their animated debut, "The Interview." Subsequent ads have been just as good, save the newest slot introduced on SuperBowl Sunday. While the "dragon" theme is charming and cute, one hardly knows the ad regards United Airlines (with the exception, of course, to those within this forum who hear 'Rhapsody in Blue' and immediately conjur up a UA aircraft banking gracefully in the sunlight).

What makes this campaing so truly brilliant is UA's redeffinition and reestablishment. This (coupled with other initiatives such as exPlus, etc) really shows UA's focus on reconnecting with Business Travelers, and the role UA will play in these individuals' success in the future. The animation shows the fine line between being aggressive and subtle at the same time. The ads are soft, implying UA's sincere endeavor to win back its loyalists (even sort of the "sorry for ever pushing UNITED RISING upon you") - yet the ads are aggressive in their ubiquitous presence and emphasis on the bold, 'classic' approach with UA's identity, 'Rhapsody in Blue'.

Consumer response has been significantly positive. Accordig to UA's Jerry Dow (director of worldwide marketing communications), UA's brand awareness is at the highest its been in ten years.

http://www.usatoday.com/money/advert...ng/adtrack/2004-05-23-united_x.htm

Hats off to UA (and the Fallon Group) for this fantastic, brilliant, and strategic new campaign!


User currently offlineJumpseat70 From , joined Dec 1969, posts, RR:
Reply 6, posted (8 years 10 months 1 week 1 day 5 hours ago) and read 4546 times:

I work for Delta...but my husband loves the UA commericals with the "symphony" themes. He is avid about how appealing they are to the public. I have to agree. They bring the message home in so many cleaver ways.

User currently offlinePgtravel From , joined Dec 1969, posts, RR:
Reply 7, posted (8 years 10 months 1 week 1 day 1 hour ago) and read 4443 times:

Quoting UA_727 (Reply 5):
Consumer response has been significantly positive. Accordig to UA's Jerry Dow (director of worldwide marketing communications), UA's brand awareness is at the highest its been in ten years.

http://www.usatoday.com/money/advert...x.htm

I also like the campaign except for the Dragon spot, but keep in mind that these numbers you're quoting are almost two years old now so it's not exactly current. Jerry Dow hasn't even worked there for a year or so. I'd be curious to see the latest numbers.


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