ContinentalEWR From United States of America, joined May 2000, 3762 posts, RR: 14 Posted (13 years 4 months 3 weeks 2 days 20 hours ago) and read 3589 times:
The Sept. issue of Airways has a great article on British Midland and its
proposed Transatlantic expansion. The carrier is supposed to change its
name a livery. Does anyone have any idea what the new airline would
be called? Apparently, as the article suggests, British Midland sounds a
little too "provincial" and localized. What could they change it too?
British Star? (in ref. to Star Alliance)
BM Airways UK?
Chris From Canada, joined May 1999, 160 posts, RR: 0 Reply 6, posted (13 years 4 months 3 weeks 2 days 18 hours ago) and read 2810 times:
I agree, British Caledonian or British Eagle would be an excelent choice for a new name. They are both well respected names from the past and this has worked well in the US where names such as Pan Am and National have been brought back to life. Chris
RayChuang From United States of America, joined Jun 2000, 7873 posts, RR: 5 Reply 7, posted (13 years 4 months 3 weeks 2 days 18 hours ago) and read 2801 times:
Alas, I think British Airways may object to reviving the British Caledonian name given that BA merged with British Caledonian back in the late 1980's and may hold the rights to the name.
I'm not sure if British Midland wants to revive British Eagle, either, because "BE" may look too much like BEA, the acronym of British European Airways, which I think BA also has the rights to the name.
ContinentalEWR From United States of America, joined May 2000, 3762 posts, RR: 14 Reply 8, posted (13 years 4 months 3 weeks 2 days 18 hours ago) and read 2797 times:
British Caledonian and BEA are unlikely given that BA presumably bought the
copyright to the names when it acquired those airlines. Besides, Caledonian
implies Scotland, doesn't it? So, what would be the purpose of switching from
"Midlands" to "Scotland"?
Trident From United Kingdom, joined Feb 2000, 484 posts, RR: 0 Reply 10, posted (13 years 4 months 3 weeks 2 days 16 hours ago) and read 2757 times:
Caledonian existed as an independent carrier for a few years after BA sold its shareholdings in a management buyout so I reckon they no longer hold the rights to "Caledonian" at least. The new airline, JMC, would probably object to Caledonian being used as a title. Jersey European are now operating as British European (but not British European Airways).
The history of the Caledonian name goes something like this:
1960's Caledonian - Scottish based charter airline
1970 - merges with Gatwick based British United to form British Caledonian
1987 - due to financial difficulties, sells out to British Airways. BA resurrects old Caledonian title in a renaming of its charter subsidiary, British Airtours
Early 90's - BA sells Caledonian in management buyout
1998 - Caledonian bought by Thomas Cook
1999 - Caledonian mergerd with Thomas Cook's other airline, Flying Colours, to form JMC
British Midland was orginally called Derby Airways, which is even more parochial.
TWAneedsHELP From , joined Dec 1969, posts, RR: Reply 13, posted (13 years 4 months 3 weeks 2 days 12 hours ago) and read 2712 times:
It won't be British Scandinavian, because while yes SAS owns a stake, the airline is not a Scandinavian airline in netework, culture, routes, anything. Also adding Scandinavian really doesn't make the name any less parochial.
It won't be Lufthansa UK either, beause B. Midland is an independent airline with its own stockholders, management structure, and culture. It is not a wholly owned subsidiary of the German behemoth.
It won't be British Star because no other Star Alliance airline has made any effort to rebrand themselves with the moniker, and frankly B. Midland is far from being the flagship or nameright carrier of the airline grouping.
What will it be than? Personally I think British Midland is a fine name as is the carrier's livery. Its a shame classy airlines are constantly changing their image.
It won't be British European, because the airline formerly known as Jersey European has assumed that title.
Air Zarco = that name is on the block now that the airline has renamed itself European Atlantic
No = To counter the prevailing popularity of the new Portugeese charter airline.
AlpiFalcons = Some kind of tie in with the popular Italian F100 operator
British Dianna Princess of Wales Airlines
Who wouldn't choose Dianna? Maybe Camillia, but no one else
UK FLY From , joined Dec 1969, posts, RR: Reply 15, posted (13 years 4 months 3 weeks 2 days 12 hours ago) and read 2711 times:
Brit Mid have been taking into account the word "Blue in the title, to suit the Livery,
all these names would now, give the impression in the US of a British Version of Jet Blue,
British World and British European are both airlines, besides-whats the point of renaming an airline who wants to change it image in the US with "European"?
British Lion was high on the list,
LufthansaUK and SASuk would make them sound like they were from those countries,like KLMuk would in the US.
I dont know,the UK market has just about run out of the names with "British" in.
how about British Alliance(not tied in with Star Alliance)
Ctbarnes From United States of America, joined Mar 2000, 3491 posts, RR: 51 Reply 17, posted (13 years 4 months 3 weeks 2 days 11 hours ago) and read 2682 times:
I think British Midland should remain British Midland. In the USA BM would have no name recognition recognition at all whether they keep the name or change it, and in Europe they'd be doing away with a corporate image of that has all the trappings of a class act; an established brand with an excellent reputation for service.
Sir Michael Bishop should have a word with Bob Ayling about the dangers of tinkering with an established corporate image...
The customer isn't a moron, she is your wife -David Ogilvy
ContinentalEWR From United States of America, joined May 2000, 3762 posts, RR: 14 Reply 19, posted (13 years 4 months 3 weeks 1 day 20 hours ago) and read 2632 times:
Personally, I think British Midland is a fine name and the livery is also crisp
and in no immediate need of a redo. Midland has no provincial or parochial
connotations in my mind. The airline's hubs are Heathrow and Manchester.
Manchester is in the Midlands and so what's the problem here???
British Midland is planning though to enter a crowded market though, so
it will be a tough go initially, but if they are awarded the routes, it will be
a watershed in finally opening up LHR to more carriers.
LH423 From Canada, joined Jul 1999, 6501 posts, RR: 55 Reply 20, posted (13 years 4 months 3 weeks 1 day 17 hours ago) and read 2616 times:
I agree, British Midland is a fine name, and even though I'm British and had heard of them at an early age, I still feel that as long as my ticket says London on it, I don't care what the name of the airline is. As someone already said, British Midland is not a recognised name in the US, and neither will British Lion, or any other name being devised in some advertising agency's inner belly. Although having no recognition this side of the Atlantic, British Midland has a stately name, that given time, people will recognise. Yes "Midland" has connections to a little known area in England for people outside of Europe, but it still sounds damn good to say.
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