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British Midland To Change Name, Livery  
User currently offlineContinentalEWR From United States of America, joined May 2000, 3762 posts, RR: 13
Posted (14 years 2 months 3 weeks 5 days 20 hours ago) and read 4046 times:

The Sept. issue of Airways has a great article on British Midland and its
proposed Transatlantic expansion. The carrier is supposed to change its
name a livery. Does anyone have any idea what the new airline would
be called? Apparently, as the article suggests, British Midland sounds a
little too "provincial" and localized. What could they change it too?

Diamond British?
British Star? (in ref. to Star Alliance)
British World?
British European?
BM Airways UK?


34 replies: All unread, showing first 25:
 
User currently offlineTupolev154B2 From United States of America, joined Jun 2000, 1332 posts, RR: 2
Reply 1, posted (14 years 2 months 3 weeks 5 days 20 hours ago) and read 3865 times:

midland: "the interior part or region of a country"

So that's probably why.

A good name: British International Airlines


User currently offlineGKirk From UK - Scotland, joined Jun 2000, 24947 posts, RR: 56
Reply 2, posted (14 years 2 months 3 weeks 5 days 20 hours ago) and read 3805 times:

There is already British World and British European so it cant be any of those but British Star sounds possible or Air Britain?


When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
User currently offlineReno_air From , joined Dec 1969, posts, RR:
Reply 3, posted (14 years 2 months 3 weeks 5 days 20 hours ago) and read 3310 times:

I think LufthansaUK would fit. They are owned by Lufthansa.

reno_air


User currently offlineGranite From UK - Scotland, joined May 1999, 5568 posts, RR: 64
Reply 4, posted (14 years 2 months 3 weeks 5 days 19 hours ago) and read 3302 times:
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Hi all

This is old news as reports of a name and livery change were reported months ago.

Another rumor was British Lion Airways.

regards
Gary Watt
Aberdeen, Scotland


User currently offlineRayChuang From United States of America, joined Jun 2000, 8018 posts, RR: 5
Reply 5, posted (14 years 2 months 3 weeks 5 days 19 hours ago) and read 3282 times:

My suggestion: how about reviving the British Caledonian name or even reviving the British Eagle name?

User currently offlineChris From Canada, joined May 1999, 160 posts, RR: 0
Reply 6, posted (14 years 2 months 3 weeks 5 days 19 hours ago) and read 3267 times:

I agree, British Caledonian or British Eagle would be an excelent choice for a new name. They are both well respected names from the past and this has worked well in the US where names such as Pan Am and National have been brought back to life. Chris

User currently offlineRayChuang From United States of America, joined Jun 2000, 8018 posts, RR: 5
Reply 7, posted (14 years 2 months 3 weeks 5 days 18 hours ago) and read 3258 times:

Alas, I think British Airways may object to reviving the British Caledonian name given that BA merged with British Caledonian back in the late 1980's and may hold the rights to the name.

I'm not sure if British Midland wants to revive British Eagle, either, because "BE" may look too much like BEA, the acronym of British European Airways, which I think BA also has the rights to the name.  


User currently offlineContinentalEWR From United States of America, joined May 2000, 3762 posts, RR: 13
Reply 8, posted (14 years 2 months 3 weeks 5 days 18 hours ago) and read 3254 times:

British Caledonian and BEA are unlikely given that BA presumably bought the
copyright to the names when it acquired those airlines. Besides, Caledonian
implies Scotland, doesn't it? So, what would be the purpose of switching from
"Midlands" to "Scotland"?





User currently offlinePolaris From Canada, joined Feb 2000, 1143 posts, RR: 1
Reply 9, posted (14 years 2 months 3 weeks 5 days 16 hours ago) and read 3212 times:

I doubt British Eagle...it would infer an alliance with American Airlines and American Eagle...their oneworld competitor.
British Star...well, what if they ever left the Star Alliance?


User currently offlineTrident From United Kingdom, joined Feb 2000, 484 posts, RR: 0
Reply 10, posted (14 years 2 months 3 weeks 5 days 16 hours ago) and read 3214 times:

Caledonian existed as an independent carrier for a few years after BA sold its shareholdings in a management buyout so I reckon they no longer hold the rights to "Caledonian" at least. The new airline, JMC, would probably object to Caledonian being used as a title. Jersey European are now operating as British European (but not British European Airways).

The history of the Caledonian name goes something like this:

1960's Caledonian - Scottish based charter airline
1970 - merges with Gatwick based British United to form British Caledonian
1987 - due to financial difficulties, sells out to British Airways. BA resurrects old Caledonian title in a renaming of its charter subsidiary, British Airtours
Early 90's - BA sells Caledonian in management buyout
1998 - Caledonian bought by Thomas Cook
1999 - Caledonian mergerd with Thomas Cook's other airline, Flying Colours, to form JMC

British Midland was orginally called Derby Airways, which is even more parochial.


User currently offlineContinentalEWR From United States of America, joined May 2000, 3762 posts, RR: 13
Reply 11, posted (14 years 2 months 3 weeks 5 days 16 hours ago) and read 3204 times:

British Continental? Just kidding.

User currently offlineCsa From , joined Dec 1969, posts, RR:
Reply 12, posted (14 years 2 months 3 weeks 5 days 16 hours ago) and read 3193 times:

well how about british scandinavian, since they are owned by SAS... (which has sold a part of its stake to LH but still is a larger owner than Lufthansa.

User currently offlineTWAneedsHELP From , joined Dec 1969, posts, RR:
Reply 13, posted (14 years 2 months 3 weeks 5 days 13 hours ago) and read 3169 times:

It won't be British Scandinavian, because while yes SAS owns a stake, the airline is not a Scandinavian airline in netework, culture, routes, anything. Also adding Scandinavian really doesn't make the name any less parochial.
It won't be Lufthansa UK either, beause B. Midland is an independent airline with its own stockholders, management structure, and culture. It is not a wholly owned subsidiary of the German behemoth.
It won't be British Star because no other Star Alliance airline has made any effort to rebrand themselves with the moniker, and frankly B. Midland is far from being the flagship or nameright carrier of the airline grouping.
What will it be than? Personally I think British Midland is a fine name as is the carrier's livery. Its a shame classy airlines are constantly changing their image.
It won't be British European, because the airline formerly known as Jersey European has assumed that title.

Possibilities:
Air Zarco = that name is on the block now that the airline has renamed itself European Atlantic

No = To counter the prevailing popularity of the new Portugeese charter airline.

AlpiFalcons = Some kind of tie in with the popular Italian F100 operator

My bet
British Dianna Princess of Wales Airlines

Who wouldn't choose Dianna? Maybe Camillia, but no one else



User currently offlineBobo2196 From , joined Dec 1969, posts, RR:
Reply 14, posted (14 years 2 months 3 weeks 5 days 12 hours ago) and read 3160 times:

How about "Star European Airways"

User currently offlineUK FLY From , joined Dec 1969, posts, RR:
Reply 15, posted (14 years 2 months 3 weeks 5 days 12 hours ago) and read 3168 times:

Brit Mid have been taking into account the word "Blue in the title, to suit the Livery,
Blue Lion
British Blue
Blue UK
all these names would now, give the impression in the US of a British Version of Jet Blue,
British World and British European are both airlines, besides-whats the point of renaming an airline who wants to change it image in the US with "European"?

British Lion was high on the list,

LufthansaUK and SASuk would make them sound like they were from those countries,like KLMuk would in the US.


I dont know,the UK market has just about run out of the names with "British" in.

how about British Alliance(not tied in with Star Alliance)

British Atlantic?-what was to be virgin atlantic

British Ocean Air?

BritishUK

do KLM still own the rights to AirUK?


UK FLY



User currently offlineMadmax From United States of America, joined May 2000, 89 posts, RR: 0
Reply 16, posted (14 years 2 months 3 weeks 5 days 12 hours ago) and read 3154 times:

How about "British First" (BF) or add an airlines in there and make it "British First Airlines" (BFA). Those sound pretty good to me.

User currently offlineCtbarnes From United States of America, joined Mar 2000, 3491 posts, RR: 50
Reply 17, posted (14 years 2 months 3 weeks 5 days 11 hours ago) and read 3139 times:

I think British Midland should remain British Midland. In the USA BM would have no name recognition recognition at all whether they keep the name or change it, and in Europe they'd be doing away with a corporate image of that has all the trappings of a class act; an established brand with an excellent reputation for service.

Sir Michael Bishop should have a word with Bob Ayling about the dangers of tinkering with an established corporate image...

Charles



The customer isn't a moron, she is your wife -David Ogilvy
User currently offlineJohnboy From United States of America, joined Aug 1999, 2594 posts, RR: 7
Reply 18, posted (14 years 2 months 3 weeks 5 days 4 hours ago) and read 3112 times:

I agree. The name "Midland" doesn't carry any provincial connotations in the US. Now if they changed their name to "British Midwest" Airlines, THAT might have a provincial connotation.

User currently offlineContinentalEWR From United States of America, joined May 2000, 3762 posts, RR: 13
Reply 19, posted (14 years 2 months 3 weeks 4 days 20 hours ago) and read 3089 times:

Personally, I think British Midland is a fine name and the livery is also crisp
and in no immediate need of a redo. Midland has no provincial or parochial
connotations in my mind. The airline's hubs are Heathrow and Manchester.
Manchester is in the Midlands and so what's the problem here???

British Midland is planning though to enter a crowded market though, so
it will be a tough go initially, but if they are awarded the routes, it will be
a watershed in finally opening up LHR to more carriers.



User currently offlineLH423 From Canada, joined Jul 1999, 6501 posts, RR: 54
Reply 20, posted (14 years 2 months 3 weeks 4 days 18 hours ago) and read 3073 times:

I agree, British Midland is a fine name, and even though I'm British and had heard of them at an early age, I still feel that as long as my ticket says London on it, I don't care what the name of the airline is. As someone already said, British Midland is not a recognised name in the US, and neither will British Lion, or any other name being devised in some advertising agency's inner belly. Although having no recognition this side of the Atlantic, British Midland has a stately name, that given time, people will recognise. Yes "Midland" has connections to a little known area in England for people outside of Europe, but it still sounds damn good to say.

LH423



« On ne voit bien qu'avec le cœur. L'essentiel est invisible pour les yeux » Antoine de Saint-Exupéry
User currently offlineTWAneedsHELP From , joined Dec 1969, posts, RR:
Reply 21, posted (14 years 2 months 3 weeks 4 days 11 hours ago) and read 3048 times:

Damnit, I still like "Air Zarco".

Its crisp and fresh and alludes to the airlines soaring spirit and first rate service.

The name is available YOU KNOW


User currently offlineJohno From Australia, joined Jun 2005, 0 posts, RR: 0
Reply 22, posted (14 years 2 months 3 weeks 4 days 9 hours ago) and read 3038 times:

Castle Donnington Airways? (only for the old timers!)

User currently offlineGranite From UK - Scotland, joined May 1999, 5568 posts, RR: 64
Reply 23, posted (14 years 2 months 3 weeks 4 days 3 hours ago) and read 3029 times:
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Hi

I like Castle Donnington Airways  

Are BMA's head office still there?

That is some nice building for a head office!

Regards
Gary Watt
Aberdeen, Scotland


User currently offlineBrissie_lions From , joined Dec 1969, posts, RR:
Reply 24, posted (14 years 2 months 3 weeks 4 days 1 hour ago) and read 3020 times:

Why change the name of BD, just because they are *maybe* going to start trans-Atlantic flights.

Their brand name is well known in the UK and Europe, and market recognition is even increasing here in Australia, and these t-A flights are going to be only a small part of their network.

BTW, Granite, BD is still headquarterd at Castle Donington. Would like to see a photo of it, if anyone know where to find one.

Cheers

Scotty



25 GKirk : Whats wrong with Air Britain.
26 Laserjet : I think that they should keep both the name and the livery. There is no point tinkering with something that is obviously working.
27 Cedarjet : The airline were going to call themselves Blue Bird. Hands-down worst airline name I've ever heard. Some said it was the name of the rebranding projec
28 Post contains links Granite : Hi all Here is a link to the BMA headquarters building: http://www.iflybritishmidland.com/britishmidland/aboutus/index.asp Nice!! Regards Gary Watt Ab
29 LHMark : "British Atlantic?" "Air Manchester United?"
30 LH423 : That has to be one of the coolest headquarters offices anywhere. LH423
31 TWAneedsHELP : What a beautiful HQ! I'm stunned.
32 Bobo2196 : If BM decides to change their name to, for example, Infinity Airlines, which is the name of a virtual airline. Could BM get sued? Would they be made t
33 N202PA : Not unless the person who operates the VA holds a copyright on the name, which very few do. The VA with the same name as the real-world carrier would
34 Post contains images Johno : BD BD Air (Be the air... geddit?) or BD Blue I like that one. Including oceans or exotic animals can be a bit limiting to the flying public's percepti
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