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BMI - Goodbye To MAD  
User currently offlineThowman From United Kingdom, joined Jul 2004, 363 posts, RR: 3
Posted (8 years 9 months 1 week 1 day 16 hours ago) and read 5747 times:

Well, it's finally happened. I have just seen that BMI are finishing their service to MAD on 26th March.

Since it's introduction in about 4 to 5 years ago (?), I have flown this route about 50 times, half the time in business. They must have spent a fortune on advertising the route - including an expensive TV campaign (remember the restaurant owner in Madrid thanking BMI?) only to desert the service and reduce frequencies, remove premium cabin etc.

No wonder I will be losing my gold DC card next month. BA get all my money nowadays commuting to MAD.

Andy

30 replies: All unread, showing first 25:
 
User currently offlineSumma767 From United Kingdom, joined Mar 2004, 2569 posts, RR: 6
Reply 1, posted (8 years 9 months 1 week 1 day 16 hours ago) and read 5719 times:

Maybe we will all be saying good bye to BMI soon. They really seem to be in a bad and deseperate shape. very sadly.

[Edited 2006-03-16 16:56:32]

User currently offlineBullpitt From Spain, joined Mar 2004, 871 posts, RR: 8
Reply 2, posted (8 years 9 months 1 week 1 day 16 hours ago) and read 5719 times:

hi
I think you should know BA and IB get your money  Big grin



These are my principles but if you don't like them I have others
User currently offlineRichardw From United Kingdom, joined May 2001, 3762 posts, RR: 0
Reply 3, posted (8 years 9 months 1 week 1 day 15 hours ago) and read 5658 times:

Strange isn't it, Star Alliance airline Spanair has a base at MAD and BD at LHR and they can't organise a twice daily direct service between two important capital citites.

With UX gone from LGW, it leaves the route open for BA/IB and U2.


User currently offlineMhodgson From United Kingdom, joined Dec 2002, 5047 posts, RR: 25
Reply 4, posted (8 years 9 months 1 week 1 day 15 hours ago) and read 5630 times:

I'm suprised it has lasted this long - when they cut frequencies to 1x daily, I thought the remaining flight would have ceased within weeks.

It's a shame the way BD are going - when they can't successfully link two major, European capital cities, both *A hubs, things are really going wrong for them!



No trees were harmed by this message. However, several million electrons were terribly inconvenienced
User currently offlineIberiaA319 From Spain, joined Sep 2005, 574 posts, RR: 38
Reply 5, posted (8 years 9 months 1 week 1 day 15 hours ago) and read 5569 times:

In this archived thread

http://www.airliners.net/discussions...general_aviation/read.main/2564853

the reason mentioned to axe the route to Madrid was this one, I wonder if this is really true:

PPRune reports today that Bmi have surrendered their Heathrow to Madrid and Linate slots (and routes):

so they can:
1. operate daily services to BOM and RUH/JED
2. allow Qatars additional daily london service


User currently offlineBY188B From United Kingdom, joined Jul 2003, 710 posts, RR: 0
Reply 6, posted (8 years 9 months 1 week 1 day 14 hours ago) and read 5535 times:

well reason 2 is invalid as the CAA have rejected bmi's plan to operate qatars's daily service.


next flights : BD LHR-TXL J, FR SXF-STN Y, SN BRU-LHR Y, MA LHR-BUD Y, BA BUD-LHR J, BA LCY-SNN-JFK J, BA JFK-LHR J, BA
User currently offlineMhodgson From United Kingdom, joined Dec 2002, 5047 posts, RR: 25
Reply 7, posted (8 years 9 months 1 week 1 day 14 hours ago) and read 5535 times:

And seeing as they are already operating the long hauls, it would seem the slots have long been obtained!


No trees were harmed by this message. However, several million electrons were terribly inconvenienced
User currently offlineMIASkies From United States of America, joined Jun 2004, 1348 posts, RR: 1
Reply 8, posted (8 years 9 months 1 week 1 day 14 hours ago) and read 5452 times:

Speaking of BMI... about a week ago I saw a TV Ad for BMI talking about their services to the UK but the catch is the ad was being played in a local channel here in MIAMI... hmmm is this a sign of things to come?


Nothing better than making love at 35K Feet!
User currently offlineEmirates Skies From Australia, joined Nov 2001, 171 posts, RR: 3
Reply 9, posted (8 years 9 months 1 week 1 day 14 hours ago) and read 5446 times:

Have BA or IB increased capacity and/or frequency since BD reduced the flight to once daily? Do they plan to do so once BD leaves this market? Will JK take up the route? Will U2 step up their frequency?

It's a route I travel on every now and then and I wouldn't like to see a reduction in capacity.



Take nothing but photos, leave nothing but footprints
User currently offlineStarGoldLHR From Heard and McDonald Islands, joined Feb 2004, 1529 posts, RR: 1
Reply 10, posted (8 years 9 months 1 week 1 day 8 hours ago) and read 5180 times:

It's about time bmi got creative and started some new interesting routes of their own.

Summers coming and holiday flights are more the fashion, how about opening routes to Gibraltar, Morrocco, Tunis, Malta (EU), Cyprus(EU), Istanbul, BUD, Rome rather than just a few more flights from LHR-AMS, BRU etc which must have about 20 flights a day amongst the regulars by now.

it's about time bmi realised that just because KLM, VLM, BA, Easy, Ryan, Jet2 all fly to AMS they should to.



So far in 2008 45 flights and Gold already. JFK, IAD, LGA, SIN, HKG, NRT, AKL, PPT, LAX still to book ! Home Airport LCY
User currently offlineGEEZ From , joined Dec 1969, posts, RR:
Reply 11, posted (8 years 9 months 1 week 1 day 4 hours ago) and read 5104 times:

Quoting StarGoldLHR (Reply 10):
it's about time bmi realised that just because KLM, VLM, BA, Easy, Ryan, Jet2 all fly to AMS they should to.

BMI already fly to AMS.


User currently offlineTransAmerican From United Kingdom, joined Mar 2006, 31 posts, RR: 0
Reply 12, posted (8 years 9 months 1 week 1 day 3 hours ago) and read 5079 times:

Quoting GEEZ (Reply 11):
Quoting StarGoldLHR (Reply 10):
it's about time bmi realised that just because KLM, VLM, BA, Easy, Ryan, Jet2 all fly to AMS they should to.

BMI already fly to AMS.

I think StarGoldLHR meant that bmi should realise that just because all of those airlines fly to a destination doesn't mean bmi have to as well (I'm just guessing, given what he said elsewhere in his post). Indeed, given the massive competition on many "obvious" routes, I agree with StarGoldLHR that perhaps it's time for bmi to focus on more of the less obvious routes, and make those routes "theirs". Staggering in to already popular routes and trying to compete with an ill-conceived product - and one that often fails to match the standards already set by competitors operating those routes - is not the key to lasting success. I'd like to give credit to bmi for pulling MAD if it wasn't a success for them - but I think we all know they effectively murdered any chance of success on the route when they reduced the frequency to one flight a day in each direction. No use for tourist, businessman or beast.

bmi are making an extremely uncomfortable bed for themselves with each new decision and announcement, and at some point they're going to have to realise that it's time to lie on it - and when that time comes, it's gonna be a pretty painful experience for them. A real shame for an airline that - perhaps inexplicably - still holds a special place in my heart.



Dream like you'll live forever. Live like you'll die today.
User currently offlineGlobeTrekker From Netherlands, joined Dec 2003, 851 posts, RR: 15
Reply 13, posted (8 years 9 months 1 week 23 hours ago) and read 5024 times:

Quoting StarGoldLHR (Reply 10):
it's about time bmi realised that just because KLM, VLM, BA, Easy, Ryan, Jet2 all fly to AMS they should to.

Ryanair doesn't fly to AMS. They fly STN-EIN.



The World Is A Book And Those Who Do Not Travel Read Only A Page
User currently offlineUK_Dispatcher From United Arab Emirates, joined Dec 2001, 2597 posts, RR: 29
Reply 14, posted (8 years 9 months 1 week 23 hours ago) and read 5021 times:

British Midland (as it was at the time) fought to get the MAD, BCN, LIN/MXP & FCO services, criticizing the BA/IB monopoly on the Spanish routes at the time. Now they have dropped all of them just a few years later. With the correct frequencies and codeshares, these really could have worked. Big shame.

User currently offlineLaxintl From United States of America, joined May 2000, 26129 posts, RR: 50
Reply 15, posted (8 years 9 months 1 week 23 hours ago) and read 5015 times:

Quoting Thowman (Thread starter):
Since it's introduction in about 4 to 5 years ago (?), I have flown this route about 50 times,

Similarly, I've also made use of the service on multiple occasions. I believe it started back in 99 or 00.
The continued schedule adjustments/reductions however made the BMI service more and more unappealing as the years went on, while at the same time,Iberia has managed to clean up its act following privatization quite well.



From the desert to the sea, to all of Southern California
User currently offlineGBOAF From United Kingdom, joined Feb 2004, 156 posts, RR: 3
Reply 16, posted (8 years 9 months 1 week 19 hours ago) and read 4877 times:

Quoting Emirates Skies (Reply 9):
Have BA or IB increased capacity and/or frequency since BD reduced the flight to once daily? Do they plan to do so once BD leaves this market? Will JK take up the route? Will U2 step up their frequency?

IB are cutting their daily LHR-VLC route from the start of the summer schedule, and replacing it with an additional daily LHR-MAD route.

This should increase the IB LHR-MAD services to 7 daily !



Who cares enough to make the world half as big by flying twice as fast? We care!
User currently offlineRichardw From United Kingdom, joined May 2001, 3762 posts, RR: 0
Reply 17, posted (8 years 9 months 1 week 16 hours ago) and read 4756 times:

Will IB provide a LHR-VLC service for the America's Cup in Valencia on behalf of Switzerland, next year.

User currently offlineRichardw From United Kingdom, joined May 2001, 3762 posts, RR: 0
Reply 18, posted (8 years 9 months 1 week 16 hours ago) and read 4746 times:

Will IB provide a LHR-VLC service for the America's Cup in Valencia on behalf of Switzerland, next year.

User currently offlineSevenforeseven From France, joined Nov 2005, 164 posts, RR: 0
Reply 19, posted (8 years 9 months 1 week 16 hours ago) and read 4746 times:

I think BMI will last maybe a year no longer. They need to get into bed with VS and together a airline second to none will be formed.

User currently offlineHumberside From United Kingdom, joined Dec 2005, 4927 posts, RR: 4
Reply 20, posted (8 years 9 months 1 week 14 hours ago) and read 4678 times:

Quoting GBOAF (Reply 16):
IB are cutting their daily LHR-VLC route from the start of the summer schedule

It is a shame to see VLC loose its LHR service but I guess there is too much low cost competition from LON to VLC



Visit the Air Humberside Website and Forum
User currently offlineAIR MALTA From Malta, joined Sep 2001, 2531 posts, RR: 1
Reply 21, posted (8 years 9 months 1 week 13 hours ago) and read 4632 times:

Quoting Sevenforeseven (Reply 19):
I think BMI will last maybe a year no longer. They need to get into bed with VS and together a airline second to none will be formed.

Nooooooooo... I hop BA will jump and buy them and use the slots better and introduce flights from LHR to the UK regions and transfer more destinations from LGW to LHR... That would be perfect...



Next flights : BRU-ZRH-CAI (LX)/ BRU-FCO-TLV (AZ)
User currently offlineHumberside From United Kingdom, joined Dec 2005, 4927 posts, RR: 4
Reply 22, posted (8 years 9 months 1 week 12 hours ago) and read 4596 times:

Quoting AIR MALTA (Reply 21):
Nooooooooo... I hop BA will jump and buy them and use the slots better and introduce flights from LHR to the UK regions and transfer more destinations from LGW to LHR... That would be perfect...

Would never be approved by the competition authorities



Visit the Air Humberside Website and Forum
User currently offlineJacobin777 From United States of America, joined Sep 2004, 14968 posts, RR: 59
Reply 23, posted (8 years 9 months 1 week 12 hours ago) and read 4572 times:

Quoting Humberside (Reply 22):

Would never be approved by the competition authorities

considering BA already controls 40% of the slots @ LHR, I wouldn't be surprised, but LH does control much more slots @ FRA (north of 60% if I can recall)...so one never knows....

10% chance......



"Up the Irons!"
User currently offlineHumberside From United Kingdom, joined Dec 2005, 4927 posts, RR: 4
Reply 24, posted (8 years 9 months 1 week 12 hours ago) and read 4550 times:

Even if the EU competition authroities approved it since as you say LH have a larger percentage of slots at FRA, I doubt the UK authorities (Office of Fair Trading/Competition Commission) would


Visit the Air Humberside Website and Forum
25 AIR MALTA : oh they are stupid... they probably want their airlines to loose ground to the other european ones... please look at AF and LH in their markets... th
26 Stargoldlhr : Part of bmi's problem is it's ownership. SAS / LH restrict bmi expanding into the Star Alliance heartlands (i.e. anywhere north of , south of, or in t
27 Richardw : But they are continuing with ALC and PMI, but for how long?
28 Humberside : If you look on the other bmi thread, Palma is the only route with an increase in passengers. Also, bmi have operated LHR-PMI for a few years so will
29 Richard28 : Virgin Atlantic do operate a codeshare on Virgin Blue flights (DJ also codeshare with UA for that matter).
30 Post contains links IberiaN : I'm sorry but that's not true at all, as they are re-introducing the daily flight Valencia-LHR from May, 1st onwards. Apparently, IB accepted their m
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