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New Image For ANA  
User currently offlineTrvlr From United States of America, joined Feb 2000, 4430 posts, RR: 21
Posted (14 years 1 month 3 weeks 4 days 1 hour ago) and read 1286 times:

The newspage on airlinersonline.com has reported that All Nippon Airways has hired the brand identity firm of Interbrand, Newell, and Sorrell to design a new image for ANA. These are the same people who did the "World Image" schemes for British Airways. I cannot find anymore info on the INS (ha!) or ANA sites, so I do not know how airlinersonline.com got its source. Does anyone know anything else about it? I personally think that the ANA livery is fine, but I am not opposed to it being changed.

Aaron G.

9 replies: All unread, jump to last
 
User currently offlineNa From Germany, joined Dec 1999, 10751 posts, RR: 9
Reply 1, posted (14 years 1 month 3 weeks 4 days 1 hour ago) and read 1216 times:

It would be very unusual if ANA or the agency would publish something about a intended re-design in the early stages of work.
I´ll keep my eyes open and will check the international advertising/design-press the next days or weeks if Interbrand has won a pitch against other specialised agencies like Landor recently.

Personally I´m of the same opinion as you. I think ANA´s CD and livery is allright but still leaves room for improvements. At least I hope they will have a colourful paint-scheme in the future like the current one is, too. And don´t discover that plain white with a little bit of blue is the "best" colour for airplanes...


User currently offlineCV880 From United States of America, joined Mar 2007, 1132 posts, RR: 2
Reply 2, posted (14 years 1 month 3 weeks 4 days ago) and read 1193 times:

Rumour has it the scheme will consist of various sushi and sashimi, stylized for our viewing pleasure. To break with the common all-white fuselages of today, Newell and Sorrell have developed a special hue of green they have dubbed 'Wasabi Monster'. Will someone please pass the Tekka Maki?

User currently offlineCaravelle From Norway, joined Aug 2000, 666 posts, RR: 1
Reply 3, posted (14 years 1 month 3 weeks 3 days 23 hours ago) and read 1176 times:

The least important of ANA's problems is (exterior) image. Having travelled by ANA from London to Osaka, return Narita - London I would think their problems are related to in-flight services.
Not too friendly cabin crew, not to great food... I prefer JAL or BA any day....



Trains and boats and planes....
User currently offlineTrvlr From United States of America, joined Feb 2000, 4430 posts, RR: 21
Reply 4, posted (14 years 1 month 3 weeks 3 days 23 hours ago) and read 1173 times:

My ANA flight within Japan from NRT-NGO was just fine in terms of inflight service. The crew was friendly and when they saw my sister who is 10 they immediately offered her a Pokemon inflatable toy (which she loved).

Aaron G.


User currently offlineCaravelle From Norway, joined Aug 2000, 666 posts, RR: 1
Reply 5, posted (14 years 1 month 3 weeks 3 days 23 hours ago) and read 1166 times:

Trvlr, ever gone by Shinkansen? Great trains!!! And faaast!


Trains and boats and planes....
User currently offlineTrvlr From United States of America, joined Feb 2000, 4430 posts, RR: 21
Reply 6, posted (14 years 1 month 3 weeks 3 days 23 hours ago) and read 1161 times:

Yes I have, but my train smelled like a gym floor mat. The entire Japanese train system is the best I have ever used, though.

Aaron G.


User currently offlineBlink182 From Azerbaijan, joined Oct 1999, 5482 posts, RR: 15
Reply 7, posted (14 years 1 month 3 weeks 3 days 21 hours ago) and read 1148 times:

i really do not love the current scheme but i do not mind it either, i could care less if it got changed but i hope it is not a butt-ugly scheme like most of the new ones lately
blink182



Give me a break, I created this username when I was a kid...
User currently offlineAerLingus From China, joined Mar 2000, 2371 posts, RR: 0
Reply 8, posted (14 years 1 month 3 weeks 3 days 14 hours ago) and read 1118 times:

Oh yeah, food is a real winner for a livery.
(Note:When I was young I used to think that the steel pan on BWIA was some kind of lemon or grapefruit or something!  )



Get your patchouli stink outta my store!
User currently offlineStratifier From , joined Dec 1969, posts, RR:
Reply 9, posted (14 years 1 month 3 weeks 3 days 5 hours ago) and read 1097 times:

So ANA didn't hire Landor... could it be because Landor created the current JAL corporate identity? Just kidding!

I wonder if the public don't see the ANA font (both English and Japanese) as contemporary enough. No matter if it's true or not, that's probably what some of the peeps at the airline argued, resulting in the decision.

Image can do wonders (more so if some actual improvements follow) for the company. There was a period in time when Japanese companies adopted some very classy designs, but there haven't been as many good designs now. Check out the new Pioneer logo, for example.  


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