What is the point of advertising in Airways an aviation enthusiasts' magazine
Do some people who make the purchase decisions may actually read this magazine.
The adverts are very good and its interesting which new airlines or region gets a mention.
Previously Airways were advertising the book "The Age of Flight" a book which I did purchase back in October 2002, but there is little chance that I will buy a Blended Winglet.
Hb88 From United Kingdom, joined Sep 2005, 810 posts, RR: 32 Reply 2, posted (7 years 1 month 2 weeks 5 days 11 hours ago) and read 1347 times:
I've always thought the same of Boeing and Airbus ads in Flight International.
Other than raising public awareness, I'm not sure they really serve any real purpose.
In contrast, I think for an aircraft like the 380, it is very recognisable (as was the 747 on EIS) and I think the flying public will make purchasing decisions on the basis of wanting to fly in it. So ads for the 380 are probably good sense. SQ et al are already marketing it in their media.
Bond007 From United States of America, joined Mar 2005, 5098 posts, RR: 8 Reply 3, posted (7 years 1 month 2 weeks 5 days 2 hours ago) and read 1255 times:
Quoting Hb88 (Reply 2): Other than raising public awareness, I'm not sure they really serve any real purpose.
Public awareness is extremely important...and if that's the only purpose they serve, then it's worth it.
Remember guys...it worked a treat ...we're talking about them right now!
I don't see any posts about the other ads
Jimbo
I'd rather be on the ground wishing I was in the air, than in the air wishing I was on the ground!
Stirling From Italy, joined Jun 2004, 3943 posts, RR: 27 Reply 4, posted (7 years 1 month 2 weeks 5 days 2 hours ago) and read 1255 times:
There are many reasons why companies advertise.
When you see a major corporation advertise, whether it be in electronic or print media, it is not usually directed at the end user.
In the case of this Aviation Partners/Boeing ad, I can assure it is for one thing: Investors.
Selling shares in the company is almost as important as selling the product. Aviation enthusiasts are known, just like any other segment of the population, to buy stock in companies they know or are familiar with. You wouldn't see an ad like this in Cosmo; the readers wouldn't have a clue. But in Airways, the readership knows these Winglets are the best thing to come around since sliced bread. Owning stock in an aviation concern amounts to bragging rights for many....a testament to their intimacy with the industry.
With that being said....
There was a time during the last big technology shift....from props to jets, when manufacturers did advertise in mainstream media. Then, with the market so new and wide open, that companies had to stake out their territory anyway they could. Like many, I have a rather extensive collection of airline and aviation related advertising...there was no limit to who and what was advertised.
Lehpron From United States of America, joined Jul 2001, 7028 posts, RR: 22 Reply 5, posted (7 years 1 month 2 weeks 5 days 2 hours ago) and read 1237 times:
Quoting BNE (Thread starter): What is the point of advertising in Airways an aviation enthusiasts' magazine
Do some people who make the purchase decisions may actually read this magazine.
Quoting Hb88 (Reply 2): Other than raising public awareness, I'm not sure they really serve any real purpose
You are not their market. Enthusiasts in any subject represent a small part of the whole; don't think you're all that.
Quoting Stirling (Reply 4): In the case of this Aviation Partners/Boeing ad, I can assure it is for one thing: Investors.
Investors, sharholders, companies looking for contracting opportunities, future employees looking for entry level career opportunities, etc are their primary markets. Public perception varies by awareness projects too. Like the random Boeing commercials on the CNNfn and MSNBC channels.
The meaning of life is curiosity; we were put on this planet to explore opportunities.
Hb88 From United Kingdom, joined Sep 2005, 810 posts, RR: 32 Reply 6, posted (7 years 1 month 2 weeks 5 days 2 hours ago) and read 1221 times:
Quoting Lehpron (Reply 5): Quoting Hb88 (Reply 2):
Other than raising public awareness, I'm not sure they really serve any real purpose
You are not their market. Enthusiasts in any subject represent a small part of the whole; don't think you're all that.
I can assure you, while being in the business, I'm definitely not airbus's market - unless they have some sort of employee purchasing scheme...
Quoting Lehpron (Reply 5): Quoting Stirling (Reply 4):
In the case of this Aviation Partners/Boeing ad, I can assure it is for one thing: Investors.
checkmark Investors, sharholders, companies looking for contracting opportunities, future employees looking for entry level career opportunities, etc are their primary markets. Public perception varies by awareness projects too. Like the random Boeing commercials on the CNNfn and MSNBC channels.
Bluewave 707 From United States of America, joined Jun 2001, 3139 posts, RR: 8 Reply 7, posted (7 years 1 month 2 weeks 4 days 15 hours ago) and read 1140 times:
Even those in the airline industry read Airways and Airliners. Doesn't hurt to advertise ... someone may catch the message.
"The best use of your life will be to so live your life, that the use of your life will outlive your life" -- D Severn
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Investors, sharholders, companies looking for contracting opportunities, future employees looking for entry level career opportunities, etc are their primary markets. Public perception varies by awareness projects too. Like the random Boeing commercials on the CNNfn and MSNBC channels.
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