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Advertising For Blended Winglets In Airways  
User currently offlineBNE From Australia, joined Mar 2000, 3173 posts, RR: 12
Posted (8 years 3 months 3 weeks 1 day 6 hours ago) and read 2446 times:

For the last 3 and a half years Aviation Partners Boeing have been advertising the blended winglets on the back cover of Airways Magazine.

The most popular advert tagline being.

BLENDED WINGLETS CUT SOARING FUEL COSTS BY UP TO 5%.

Some of the adverts are available on the http://www.aviationpartnersboeing.com/ in their media gallery.

What is the point of advertising in Airways an aviation enthusiasts' magazine

Do some people who make the purchase decisions may actually read this magazine.

The adverts are very good and its interesting which new airlines or region gets a mention.

Previously Airways were advertising the book "The Age of Flight" a book which I did purchase back in October 2002, but there is little chance that I will buy a Blended Winglet.


Why fly non stop when you can connect
7 replies: All unread, jump to last
 
User currently offlineMacc From Austria, joined Nov 2004, 1031 posts, RR: 3
Reply 1, posted (8 years 3 months 3 weeks 1 day 6 hours ago) and read 2437 times:

Quoting BNE (Thread starter):
but there is little chance that I will buy a Blended Winglet

and still you think you are an enthusiast?  Big grin

never thought of adding some winglets to your car?



I exchanged political frustration with sexual boredom. better spoil a girl than the world
User currently offlineHb88 From United Kingdom, joined Sep 2005, 814 posts, RR: 31
Reply 2, posted (8 years 3 months 3 weeks 1 day 5 hours ago) and read 2398 times:

I've always thought the same of Boeing and Airbus ads in Flight International.

Other than raising public awareness, I'm not sure they really serve any real purpose.

In contrast, I think for an aircraft like the 380, it is very recognisable (as was the 747 on EIS) and I think the flying public will make purchasing decisions on the basis of wanting to fly in it. So ads for the 380 are probably good sense. SQ et al are already marketing it in their media.


User currently offlineBond007 From United States of America, joined Mar 2005, 5397 posts, RR: 8
Reply 3, posted (8 years 3 months 3 weeks 21 hours ago) and read 2306 times:

Quoting Hb88 (Reply 2):
Other than raising public awareness, I'm not sure they really serve any real purpose.

Public awareness is extremely important...and if that's the only purpose they serve, then it's worth it.

Remember guys...it worked a treat ...we're talking about them right now!

I don't see any posts about the other ads  Wink


Jimbo



I'd rather be on the ground wishing I was in the air, than in the air wishing I was on the ground!
User currently offlineStirling From Italy, joined Jun 2004, 3943 posts, RR: 22
Reply 4, posted (8 years 3 months 3 weeks 21 hours ago) and read 2306 times:

There are many reasons why companies advertise.

When you see a major corporation advertise, whether it be in electronic or print media, it is not usually directed at the end user.

In the case of this Aviation Partners/Boeing ad, I can assure it is for one thing: Investors.

Selling shares in the company is almost as important as selling the product. Aviation enthusiasts are known, just like any other segment of the population, to buy stock in companies they know or are familiar with. You wouldn't see an ad like this in Cosmo; the readers wouldn't have a clue. But in Airways, the readership knows these Winglets are the best thing to come around since sliced bread. Owning stock in an aviation concern amounts to bragging rights for many....a testament to their intimacy with the industry.

With that being said....

There was a time during the last big technology shift....from props to jets, when manufacturers did advertise in mainstream media. Then, with the market so new and wide open, that companies had to stake out their territory anyway they could. Like many, I have a rather extensive collection of airline and aviation related advertising...there was no limit to who and what was advertised.



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User currently offlineLehpron From United States of America, joined Jul 2001, 7028 posts, RR: 21
Reply 5, posted (8 years 3 months 3 weeks 21 hours ago) and read 2288 times:

Quoting BNE (Thread starter):
What is the point of advertising in Airways an aviation enthusiasts' magazine

Do some people who make the purchase decisions may actually read this magazine.



Quoting Hb88 (Reply 2):
Other than raising public awareness, I'm not sure they really serve any real purpose

You are not their market. Enthusiasts in any subject represent a small part of the whole; don't think you're all that. Big grin

Quoting Stirling (Reply 4):
In the case of this Aviation Partners/Boeing ad, I can assure it is for one thing: Investors.

 checkmark Investors, sharholders, companies looking for contracting opportunities, future employees looking for entry level career opportunities, etc are their primary markets. Public perception varies by awareness projects too. Like the random Boeing commercials on the CNNfn and MSNBC channels.



The meaning of life is curiosity; we were put on this planet to explore opportunities.
User currently offlineHb88 From United Kingdom, joined Sep 2005, 814 posts, RR: 31
Reply 6, posted (8 years 3 months 3 weeks 20 hours ago) and read 2272 times:

Quoting Lehpron (Reply 5):
Quoting Hb88 (Reply 2):
Other than raising public awareness, I'm not sure they really serve any real purpose

You are not their market. Enthusiasts in any subject represent a small part of the whole; don't think you're all that.

I can assure you, while being in the business, I'm definitely not airbus's market - unless they have some sort of employee purchasing scheme...

Quoting Lehpron (Reply 5):
Quoting Stirling (Reply 4):
In the case of this Aviation Partners/Boeing ad, I can assure it is for one thing: Investors.

checkmark Investors, sharholders, companies looking for contracting opportunities, future employees looking for entry level career opportunities, etc are their primary markets. Public perception varies by awareness projects too. Like the random Boeing commercials on the CNNfn and MSNBC channels.

Quite right. I hadn't thought of that.


User currently offlineBluewave 707 From United States of America, joined Jun 2001, 3152 posts, RR: 6
Reply 7, posted (8 years 3 months 3 weeks 10 hours ago) and read 2191 times:

Even those in the airline industry read Airways and Airliners. Doesn't hurt to advertise ... someone may catch the message.


"The best use of your life will be to so live your life, that the use of your life will outlive your life" -- D Severn
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