Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
This QF Livery - At What Cost?  
User currently offlineBlackbird1331 From United States of America, joined Apr 2004, 1894 posts, RR: 0
Posted (8 years 7 months 4 weeks 18 hours ago) and read 7176 times:

A friend of mine at work raised an interesting question after I showed him one of my favorite A.net pictures:


View Large View Medium
Click here for bigger photo!

Photo © Nathan Zalcman - AirTeamImages



After viewing the photo he commented that he knew of a Mercedez paint job that cost $30,000. What do you think the Qantas job cost?

Why spend so much money on a paint job?


Cameras shoot pictures. Guns shoot people. They have the guns.
36 replies: All unread, showing first 25:
 
User currently offlineNzrich From New Zealand, joined Dec 2005, 1523 posts, RR: 1
Reply 1, posted (8 years 7 months 4 weeks 17 hours ago) and read 7026 times:

Well it costs actually for every flight as well as all that paint weighs so its extra fuel for every flight as well ..


"Pride of the pacific"
User currently offlineA388 From Netherlands Antilles, joined May 2001, 9965 posts, RR: 15
Reply 2, posted (8 years 7 months 4 weeks 16 hours ago) and read 6937 times:

It's called marketing. Such liveries attract the attention. People see it because it is very recognisable at any airport. There is no other reason for such splendid liveries and yes it costs a lot of money but that's marketing too, you have to invest in your product to attract customers.

A388 Big grin


User currently offlineAirWales From UK - Wales, joined Oct 2004, 453 posts, RR: 0
Reply 3, posted (8 years 7 months 4 weeks 7 hours ago) and read 6570 times:

I dont care what it cost, its fab!! Would love to see it in LHR one day when I am there!

User currently offlineNA From Germany, joined Dec 1999, 10807 posts, RR: 9
Reply 4, posted (8 years 7 months 4 weeks 7 hours ago) and read 6553 times:

Wunala Dreaming is a very successful marketiung tool and the passengers attracted by that certainly exceeds the excess money it cost to paint it. Its probably the most recognisable and well-known aircraft worldwide, a perfect ambassador for its country. I wonder if QF will put it on an A380 one day (or a new aboriginal scheme, orange-based would be great, as the A380 almost has the bulk of Ayer´s Rock!)

User currently offlineAirWales From UK - Wales, joined Oct 2004, 453 posts, RR: 0
Reply 5, posted (8 years 7 months 4 weeks 7 hours ago) and read 6545 times:

That would be a heck of a lot of paint on an A380! Would certainly see it from a distance. Interesting thought and would be lovely to see.

AirWales.


User currently offlineNA From Germany, joined Dec 1999, 10807 posts, RR: 9
Reply 6, posted (8 years 7 months 4 weeks 7 hours ago) and read 6459 times:

Quoting AirWales (Reply 5):
That would be a heck of a lot of paint on an A380! Would certainly see it from a distance. Interesting thought and would be lovely to see.

Last week I saw an interesting program of the first paint process on a A380 (German TV), done in Hamburg. The Airbus-house-livery was estimated to weigh 600 kg, the successful paint-team manged to paint it with 570kg.


User currently offlineMotorHussy From New Zealand, joined Mar 2000, 3287 posts, RR: 9
Reply 7, posted (8 years 7 months 4 weeks 6 hours ago) and read 6401 times:

Lovely big billboard space and QF own the medium as well as the wonderful creative. And my, doesn't it get a lot of attention (this forum included).

Hard to quantify against one's marketing budget though, agreed, but I'd venture that it's a damn good investment for their brand.

MH



come visit the south pacific
User currently offline777ER From New Zealand, joined Dec 2003, 12289 posts, RR: 18
Reply 8, posted (8 years 7 months 4 weeks 6 hours ago) and read 6396 times:
AIRLINERS.NET CREW
FORUM MODERATOR

So far I've seen the B738 (Yanama Dreaming) and B744ER (wunula dreaming) in person and they both look very awesome and impressive. When Wunula arrived at the gate in MEL the window spaces with views out towards the gate was packed with on-lookers (including me)

User currently offlineHigh_flyr69 From Australia, joined Apr 2001, 510 posts, RR: 0
Reply 9, posted (8 years 7 months 4 weeks 5 hours ago) and read 6288 times:

777ER:

just a slight correction to your post, the QF special livery on the 738 is actually been named yananyi dreaming as far as i know

cheers
high_flyr69



Diplomacy is the art of saying 'Nice Doggy' until you find the shot gun
User currently offlineStealthZ From Australia, joined Feb 2005, 5724 posts, RR: 44
Reply 10, posted (8 years 7 months 4 weeks 5 hours ago) and read 6280 times:
Support Airliners.net - become a First Class Member!

Quoting Blackbird1331 (Thread starter):
I showed him one of my favorite A.net pictures:

Brand marketing at it's very best...see it works, you showed someone!!!



If your camera sends text messages, that could explain why your photos are rubbish!
User currently offlineNzrich From New Zealand, joined Dec 2005, 1523 posts, RR: 1
Reply 11, posted (8 years 7 months 4 weeks 5 hours ago) and read 6225 times:

Yes i hope the new NZ livery showcases the maori culture a bit more when the new livery is revealed


"Pride of the pacific"
User currently offlineMonteycarlos From Australia, joined Mar 2005, 2107 posts, RR: 28
Reply 12, posted (8 years 7 months 4 weeks 5 hours ago) and read 6193 times:

In answer to the original question I would be guessing at upwards of $38,000 US for the paint scheme of that particular QF744ER.


It's a beautiful night to fly like a phoenix...
User currently offlineMotorHussy From New Zealand, joined Mar 2000, 3287 posts, RR: 9
Reply 13, posted (8 years 7 months 4 weeks 5 hours ago) and read 6154 times:

Quoting Nzrich (Reply 11):
Yes i hope the new NZ livery showcases the maori culture a bit more when the new livery is revealed

New NZ livery? Thought it as to be a refresher only; a replacement of the merge from Teal to Navy on the tail to an entire block of Pounamu (greenstone or nephrite jade).

And with regard to the livery and Maori culture (obviously in a visual iteration) the Koru marking as a sternpost on ocean going waka or va'a does this in a strong yet simple way - the hallmark of a strong brand icon.

Regards
MH



come visit the south pacific
User currently offlineMonteycarlos From Australia, joined Mar 2005, 2107 posts, RR: 28
Reply 14, posted (8 years 7 months 4 weeks 5 hours ago) and read 6131 times:

Quoting MotorHussy (Reply 13):
New NZ livery? Thought it as to be a refresher only; a replacement of the merge from Teal to Navy on the tail to an entire block of Pounamu (greenstone or nephrite jade).

And with regard to the livery and Maori culture (obviously in a visual iteration) the Koru marking as a sternpost on ocean going waka or va'a does this in a strong yet simple way - the hallmark of a strong brand icon.

Yeah that logo is the best!



It's a beautiful night to fly like a phoenix...
User currently offlineZkpilot From New Zealand, joined Mar 2006, 4845 posts, RR: 9
Reply 15, posted (8 years 7 months 4 weeks 4 hours ago) and read 6100 times:

Correct me if I'm wrong, but aren't all aircraft painted (except for say AA?) Yes it costs more for intricate designs etc, but weight-wise there shouldn't really be any penalty at all unless it is painted over an existing standard paint... (which would be silly - most airlines sand back first).


56 types. 38 countries. 24 airlines.
User currently offlineNumberTwelve From Germany, joined Dec 2004, 1431 posts, RR: 9
Reply 17, posted (8 years 7 months 4 weeks 2 hours ago) and read 5868 times:

Quoting NA (Reply 6):
Last week I saw an interesting program of the first paint process on a A380 (German TV), done in Hamburg. The Airbus-house-livery was estimated to weigh 600 kg, the successful paint-team manged to paint it with 570kg.

Yes, it was a phantastic documentary - also interesting when (and how) they have checked the weight.



signature censored by admin - so check my profile
User currently offlineLAX2IADandORD From United States of America, joined Nov 2005, 44 posts, RR: 0
Reply 18, posted (8 years 7 months 4 weeks 1 hour ago) and read 5859 times:

Quoting Monteycarlos (Reply 12):
In answer to the original question I would be guessing at upwards of $38,000 US for the paint scheme of that particular QF744ER.

Hardly. A custom paint scheme on a 737 will run you about $200K. I would guess that a 747 would be in the neighborhood of $400-500K.


User currently offlineYOWza From Canada, joined Jul 2005, 4906 posts, RR: 15
Reply 19, posted (8 years 7 months 4 weeks ago) and read 5735 times:

Quoting Zkpilot (Reply 15):
orrect me if I'm wrong, but aren't all aircraft painted (except for say AA?) Yes it costs more for intricate designs etc, but weight-wise there shouldn't really be any penalty at all unless it is painted over an existing standard paint... (which would be silly - most airlines sand back first).

I would imagine that differet pigments have different weights, this would impact the overall weight. I would imagine white to be the lightest and red and black to be the heaviest.

YOWza



12A whenever possible.
User currently offlineCorey07850 From United States of America, joined Feb 2004, 2528 posts, RR: 5
Reply 20, posted (8 years 7 months 3 weeks 6 days 20 hours ago) and read 5312 times:

Is the artwork actually painted on, or are they simply decals??? Painting a plane all red, then slapping on some nice decals costs significantly less than hand-painting an entire mural on a 747

User currently offlineDesh From United States of America, joined Aug 2005, 237 posts, RR: 0
Reply 21, posted (8 years 7 months 3 weeks 6 days 20 hours ago) and read 4901 times:

Oh come on !  irked  this is the plane that drew me to Anet and the whole plane photography world -- this is probalby one of the best liveries of all times - dont question the costs

Quantas surely got a lot of marketing and other intagibles out of it - whoever made that decision (to go this livery) is a genius cause they managed to compare the intangibles gained (word of mouth adv - the best kind , brand recognition etc.) against the tangibles - ($$) - any moron can compare $ vs $

just sit back and enjoy the view and thank your lucky stars if you ever get to see this beauty in real life ....

Hands off the Wunala Dreaming Livery ....  talktothehand 



"History is merely a list of surprises. It can only prepare us to be surprised yet again." - Kurt Vonnegut
User currently offlineRickYHM From Canada, joined Jun 2004, 140 posts, RR: 0
Reply 22, posted (8 years 7 months 3 weeks 6 days 20 hours ago) and read 4901 times:

It is great advertizing. I remember the TV show JAG and when they went to and from Austriala, the shots of the aircraft where always Wunala. It stood out everytime it was on the screen.

User currently offlineDesh From United States of America, joined Aug 2005, 237 posts, RR: 0
Reply 23, posted (8 years 7 months 3 weeks 6 days 20 hours ago) and read 4805 times:

Now that I think about it - is there a way that I can track where either Wunala or Nalanji dreaming are at a given time or where they are going to be ? who knows but maybe we cross paths sometime - I ll make sure I have my camera ready if I know in advance ...  bigthumbsup 


"History is merely a list of surprises. It can only prepare us to be surprised yet again." - Kurt Vonnegut
User currently offlineBrendan03 From Australia, joined Aug 2005, 951 posts, RR: 3
Reply 24, posted (8 years 7 months 3 weeks 6 days 18 hours ago) and read 3954 times:

It saddens me to say this, but Nalanji Dreaming is out of service, sitting at AVV Without engines or flaps, The flaps were supposedly used on a 747 and the engines were sold to another company... I'm not huge on Wunala Dreaming but It is certainly a head turner... Punani Dreaming is rightly called the vomit comet

I would love to see QF do something with the Nalanji Dreaming paint



Coolier than thou.
25 Vivek0072 : I also liked the tropical megatop livery belonging to sinagpore airlines, unfortunately it was discontinued.
26 DavidT : Red is the heaviest colour to paint an aircraft - hence it'd usually used sparingly. I was told this while touring the Everett site on a visitors' tou
27 Post contains images FoxBravo : Haha--it looks about as aerodynamic as Ayer's Rock too. That's one way of putting it. They got rid of that livery after one of the aircraft painted i
28 Post contains images Zkpilot : HAHAHAHAHA LMAO!! Thats got to be one of the best calls I have heard in a long time!
29 FlyDreamliner : I saw a statistic once about how much money AA has saved with their paintless airplanes. Every little bit adds up, maybe?
30 Post contains images Broocy : QF is making money, so why the deabtes on cost? They can afford it. The paint job is complex and the cost will be the down time to get a tricky job do
31 NA : While you say that, somehow this also is somewhat true for me. Together with the fact that I moved to Frankfurt at the time I saw the first pictures
32 N1120A : Did they actually name a plane that? Wasn't that the one that crashed at TPE? AA spends a fair bit in keeping up those planes. While they don't use m
33 StealthZ : It's Yananyi Dreaming... or in more polite circles the Pizza Jet But whatever you call it and despite it's striking appearence it does not excite as
34 Monteycarlos : Are you kidding me? Boeing lists the paint job on a 737 as being $25k US. Where did you get that from?
35 LAX2IADandORD : Given the topic, I supplied information about a highly customized paint job not a standard airline livery, which for the most part are fairly standar
36 Corey07850 : I have to ask where you got your price from... Considering I've had a paint quote for a 66 Mustang of around 8k, I find it hard to believe that the w
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
A380 Delivery In Toulouse. At What Cost? posted Sat Nov 27 2004 21:47:56 by A380900
What's The Story Behind This Varig Livery? posted Wed Dec 14 2005 23:14:45 by Sabena332
What Is This Aircraft Doing At CCS? posted Thu Nov 24 2005 02:24:51 by 797
What Is This Plane Doing At DFW? posted Mon Aug 18 2003 23:12:25 by Ssides
What Happened To This AA 757 At SNA posted Thu May 22 2003 18:09:40 by Flyingbronco05
What Is This Plane Doing At Bos? posted Mon Dec 17 2001 21:28:52 by Ren41
QF To Discuss Low-cost Start-up This Week posted Mon Aug 13 2001 01:07:07 by Dalecary
Explane This QF At Napoli? posted Wed Jun 6 2001 12:50:09 by Montenegro
What Is This? (Ugliest Livery!) posted Fri Mar 3 2000 23:08:23 by 747-600X
UA And QF Accident At Melbourne-ATSB Final Report posted Tue Sep 19 2006 06:59:26 by Biddleonia007