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SAA Tennis Sponsorship  
User currently offlineUmhlanga From United States of America, joined Mar 2006, 128 posts, RR: 1
Posted (8 years 5 months 3 weeks 3 days 9 hours ago) and read 1310 times:

Press release: http://ww1.flysaa.com/about_saa/medi...corner_content.jhtml.1_A&_DAV=2296

10 April, 2006: SAA SIGNS GLOBAL SPONSORSHIP DEAL

Johannesburg April 10, 2006 - South African Airways (SAA) has clinched a sought after global sponsorship by becoming the Official Airline to the ATP, the governing body of the men’s professional circuit.

The deal, signed last week by SAA's CEO Khaya Ngqula, secures SAA a presence at selected ATP events. The sponsorship also ensures players and officials will use SAA, or one of the 17 other Star Alliance partners, to travel around the world.

Ngqula said SAA's official membership to the Star Alliance has opened up the world not only to SAA's customers but to a myriad of new opportunities.

"SAA, along with its Star Alliance partners operate in a competitive environment and we are delighted to be able to showcase SAA, South Africa's national carrier, to a whole new market of potential visitors," Ngqula said.

"This is the perfect alliance between two organizations as South African Airways expands into the global marketplace by joining the Star Alliance and the ATP helps to establish professional tennis as the premier global sports network," said ATP Executive Chairman and President Etienne de Villiers.

"SAA shares our vision of promoting and marketing the game, players and tournaments in a new and exciting fashion, and we're delighted that they see real value in our plan to build professional tennis in the years ahead.

We are happy to showcase South African Airways and their partners to the world as they help us do the same for the ATP and its stars."

SAA will be seeking to support the ATP in their drive to expand and leverage their ATP properties. SAA is looking forward to an active partnership with the organisation, to promote the ATP tour and the airline, adding value to this world renowned circuit.

Issued by

Jacqui O’Sullivan, Head of SAA Corporate Communications
(+27 11) 978 3729

--------------------

Congratulations to SAA for securing this deal. However, I can't help but wonder: how many tennis players & officials will actually fly SAA to/from tournaments? Most tournaments are in places where SAA do not fly! Undoubtedly the 'Star Alliance partners' will carry most of the pax.

Nonetheless, kudos to SAA for snagging a fairly prestigious deal. Maybe if the SAA logo is seen by enough people, pax loads will increase, and the added revenue can help subsidize Khaya's hoped-for LCC! hahaha (Wishful thinking)


Best regards,
Umhlanga

5 replies: All unread, jump to last
 
User currently offlineSA7700 From South Africa, joined Dec 2003, 3431 posts, RR: 26
Reply 1, posted (8 years 5 months 3 weeks 3 days 9 hours ago) and read 1305 times:
AIRLINERS.NET CREW
HEAD MODERATOR

Quoting Umhlanga (Thread starter):
"SAA, along with its Star Alliance partners operate in a competitive environment and we are delighted to be able to showcase SAA, South Africa's national carrier, to a whole new market of potential visitors," Ngqula said.

Yes, they operate in a competitive environment, but at the expense of South African taxpayers. It is time for SA to be privatised. If the South African Government could do it with Telkom (semi-privatised), they can do it with SA as well.

It is just unfortunate that Ngqula and O'Sullivan failed to mention the fact that, although SA is part of Star Alliance, that SA is not part of the Star Alliance RTW scheme. This case is still lodged with the Competition Commission of South Africa...


Rgds

SA7700



When you are doing stuff that nobody has done before, there is no manual – Kevin McCloud (Grand Designs)
User currently offlineUmhlanga From United States of America, joined Mar 2006, 128 posts, RR: 1
Reply 2, posted (8 years 5 months 3 weeks 3 days 9 hours ago) and read 1305 times:

I did not realize that SAA are not part of Star's RTW scheme. What's the issue before the Competition Commission?


Best regards,
Umhlanga


User currently offlineSA7700 From South Africa, joined Dec 2003, 3431 posts, RR: 26
Reply 3, posted (8 years 5 months 3 weeks 3 days 8 hours ago) and read 1293 times:
AIRLINERS.NET CREW
HEAD MODERATOR

Quoting Umhlanga (Reply 2):
I did not realize that SAA are not part of Star's RTW scheme. What's the issue before the Competition Commission?

They don't have the Competitions Commission of South Africa's approval, yet, to be a partner of Star's RTW scheme. There is a chance that the Competition Commission may reject SA's application.




Rgds

SA7700



When you are doing stuff that nobody has done before, there is no manual – Kevin McCloud (Grand Designs)
User currently offline9252fly From Canada, joined Sep 2005, 1393 posts, RR: 0
Reply 4, posted (8 years 5 months 3 weeks 3 days 2 hours ago) and read 1248 times:

Quoting SA7700 (Reply 3):
There is a chance that the Competition Commission may reject SA's application

I don't understand how by having SA participate in the Star Alliance RTW fare offering,it's going to threaten competition? I may be wrong,but Oneworld uses South Africa as part of it's RTW fare offering. Would that mean Oneworld is stifling competition?


User currently offlineSA7700 From South Africa, joined Dec 2003, 3431 posts, RR: 26
Reply 5, posted (8 years 5 months 3 weeks 3 days 2 hours ago) and read 1245 times:
AIRLINERS.NET CREW
HEAD MODERATOR

Quoting 9252fly (Reply 4):
I don't understand how by having SA participate in the Star Alliance RTW fare offering,it's going to threaten competition? I may be wrong,but Oneworld uses South Africa as part of it's RTW fare offering. Would that mean Oneworld is stifling competition?

IMO it is utter rubbish as well. As I have mentioned in another thread, United already undercuts SA on the JNB-IAD-JNB route by about USD730.00. This is via the codeshare.

BA Comair is a part of OW RTW scheme and they fly a lot of domestic and regional African routes. Hopefully the SA application will be approved. Ironically SA cried foul when Comair became a BA franchise, but it went through anyway and Comair now carries BA flight numbers. I just hope sanity prevails and SA gets the green light to join Star's RTW scheme.


Rgds

SA7700



When you are doing stuff that nobody has done before, there is no manual – Kevin McCloud (Grand Designs)
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