Stirling From Italy, joined Jun 2004, 3943 posts, RR: 20
Reply 2, posted (9 years 2 months 1 week 5 days 13 hours ago) and read 1312 times:
Southwest isn't ruling it out for the future is what the article states.
The ATA hook-up is a grand experiment in many ways. At first it gave them access to previously heretofore taboo airports, like DCA and LGA. Then, it gave them Hawai'i, what's next?
What I think they're doing is using ATA to find out how it might work in the future, that is, how their low cost/low fare model would work crossing the border in terms of the taxes that need to be collected and immigrations and customs issues.
I say its not to far away.
How long many more market in the continental US can WN serve with high frequency 737s? Beyond the borders answers those questions. I think flying internationally would be a lot easier than introducing a new type to the fleet...
They are getting their feet wet with ATA, while assuming none of the risk.
Steeler83 From United States of America, joined Feb 2006, 9371 posts, RR: 17
Reply 3, posted (9 years 2 months 1 week 5 days 13 hours ago) and read 1277 times:
Quoting Boeingguy1 (Reply 1): Im a little confused by the article, does it say Southwest themselves or just them codesharing with ATA?
I think they might be considering going international. Kelly seems to be heading that way...
"Southwest has provided the business model for the global expansion of low-cost carriers such as Ryanair and AirAsia, and is widely regarded as the most efficient airline in the US.
However, it has resisted the temptation to export its strategy for fear that the added cost and complexity of international operations would damage its 33-year record of unbroken profitability.
"I'm assuming some day we will," said Mr Kelly when asked on an analysts' call whether international flights were on the horizon."
That's just my interpretation of this. I think this step of them codeshareing with ATA to essentially "test the waters" is a wise thing to do as opposed to just coming right out of the gun and going across the ocean or the border into Mexico...
Do not bring stranger girt into your room. The stranger girt is dangerous, it will hurt your life.