Airwave From United States of America, joined Mar 2006, 1117 posts, RR: 3
Reply 4, posted (8 years 11 months 5 days 7 hours ago) and read 2778 times:
Hmmm, this quote from the article interests me...
Quote: "The more we did our due diligence, the more we became uncomfortable with displaying the brand," Harrison said.
Correct me if I'm wrong, but isn't due diligence supposed to be done *prior* to entering (or effecting) an arrangement or relationship? It sounds to me like Bodog threw some nice cash in their face and G4 went barreling ahead without really doing any real research.
As for Bodog, I don't think that plane wraps would be that effective of a campaign. I know it sounds cliche and everything, but I just don't think that these wraps would get maximum eye time--there are other advertising and marketing initiatives out there that this money could've been used for--and it seems that a chunk of it may be, depending on how much G4 will be returning.
When you do things right, people won't be sure you've done anything at all.
STLGph From United States of America, joined Oct 2004, 9675 posts, RR: 26
Reply 5, posted (8 years 11 months 5 days 7 hours ago) and read 2735 times:
Quoting Iowaman (Reply 3): They are going to be in trouble sooner or later for having in flight gambling over Utah too.
I doubt they'd keep playing the $1 game unless it was a major problem. Such $1 type games are played all over the U.S. It's no different than a raffle.
Quoting AviatorTJ (Reply 2): Rare photos!? I saw this thing pulling into LAS the other day! I wish I would have snapped it now.
I flew one out to Las Vegas on Sunday and was rather confused as to what the hell landed at Mid America Airport. I stood outside and squinted real hard at night as the plane pulled up to the gate to see what it was. It was very hard to tell from inside the airport or outside the terminal what was on the side of the plane.
Quoting Airwave (Reply 4): As for Bodog, I don't think that plane wraps would be that effective of a campaign
I agree, mainly because a lot of their markets have evening arrival/departures where you can't really see the side of the plane. The only place they're really being seen, in concert with my previous comment, is at Las Vegas airport during the day when they're taxiing to and from the gates.
if assumptions could fly, airliners.net would be the world's busiest airport