LTBEWR From United States of America, joined Jan 2004, 12837 posts, RR: 13
Reply 5, posted (7 years 10 months 1 week 2 days 18 hours ago) and read 5341 times:
In the 1st and 3rd commercial, P.J. O'Rourke appears. He is an American, and is a well known humorous social and political commentator in newspapers, magazines and on cable TV news programs.
I like the good-natured tweaking of the UK in the 1st and the more direct hit on the LCC's in the third. Mmmm, I think they were making a big point as to Ryanair...especially with that one scene where the sign for the city centere (Center) was 60 kms away!
Timboflier215 From United Kingdom, joined May 2005, 1314 posts, RR: 1
Reply 9, posted (7 years 10 months 1 week 2 days 16 hours ago) and read 5189 times:
The 1st was definitely the best. I saw the third one aired a few times here in the UK. I do prefer it when BA use subtle humour rather than cheesy imagery and lines in their ads. Doesn't make you cringe!!
Blink182 From Azerbaijan, joined Oct 1999, 5474 posts, RR: 18
Reply 11, posted (7 years 10 months 1 week 2 days 12 hours ago) and read 4911 times:
I know this has been asked before but I can't find the answer in the archives, but what song do they use in their ads? I'm speaking specifically of the ones that air in the US during Wimbledon. I think their commercials are among the best around.
Give me a break, I created this username when I was a kid...
Here is the information. Source: Howards Blake's Website
British Airways Theme Tune (Lakme) op.333 (March 1984)
Music for a TV advertising film, the launch of the famous duet from Lakme
Commissioned by: Saatchi and Saatchi
Instrumentation: 2 sopranos and orch.
[Key to Abbreviations]
First Performance: Recorded CTS March 31 1984, Elaine Barry and Judith Pearce (sopranos) and orchestra conducted by Howard Blake
The director Tony Scott had been introduced to this duet for two sopranos by Howard, who then recorded it with his own orchestra for Tony's feature film 'The Hunger' in 1982. The song comes from the opera 'Lakme' by Leo Delibes (1883) and is called 'Viens Mallika'.
Two years later Tony asked Howard if the track could be adapted for a TV commercial for British Airways (titled 'Wider Seats'). He used the same sopranos and orchestra but adapted it to fit the famous shot of a 747's shadow climbing the Empire State Building. Innumerable re-arrangements followed over a period of more than 20 years.
Aussiestu From Australia, joined Mar 2001, 780 posts, RR: 1
Reply 14, posted (7 years 10 months 1 week 2 days 11 hours ago) and read 4797 times:
Have to say don't you just love those old SAATCHI commercials. These have to go down as some of the most powerful branded commercials ever produced. They are fantastic. Have to admit that the latest ones 2006 are not market leaders but time will tell!!!??? Lead on BA!!
Many thanks to all three of you. Good memories! For a short - too short - but decent excerpt from the Flower Duet from Lacme go to http://www.aaca.co.za/music/mind_body/power_down_9.htm
and scroll down to click number 11.
Every time I hear it it reminds me of sitting in a BA cabin as it was played over the intercom while the remaining passengers boarded.
VV701 From United Kingdom, joined Aug 2005, 7203 posts, RR: 17
Reply 20, posted (7 years 10 months 1 week 1 day 10 hours ago) and read 3860 times:
The current BA (UK) Dolphins in the Clouds TV Ad was subject of a post a couple of weeks back. It was called 'New UK BA Tv Ad.' and Reply 2 included a direct link to a download of the ad. that plays on Real Player. (Sorry I have not discovered how to link to a previous thread!)