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United Introduces You To The Regional Jet: Evolved  
User currently offlineFlyCMH From United States of America, joined Jul 1999, 2293 posts, RR: 10
Posted (8 years 7 months 1 week 3 days 8 hours ago) and read 5937 times:

United has unveiled a page on united.com dedicated to introducing customers to explus, the airline's regional jet product featuring UnitedFirst and EconomyPlus. It goes along with the ads United has released as of late, featuring animated scenes and renditions of Rhapsody in Blue, as well as a video of an explus first class cabin. It's nice, though the sun and moon kinda freak me out.

http://www.unitedexplus.com/main.html

13 replies: All unread, jump to last
 
User currently offlineMalpensaSFO From , joined Dec 1969, posts, RR:
Reply 1, posted (8 years 7 months 1 week 3 days 8 hours ago) and read 5862 times:

It is a wonderful addition and shows that United Airlines is thinking outside of the box and trying very hard to making flying a pleasure... again!

User currently offlineDLKAPA From , joined Dec 1969, posts, RR:
Reply 2, posted (8 years 7 months 1 week 3 days 8 hours ago) and read 5818 times:

Quoting MalpensaSFO (Reply 1):
It is a wonderful addition and shows that United Airlines is thinking outside of the box and trying very hard to making flying a pleasure... again!

Why spend all the cash to market it as Explus instead of just making it the regular express product?


User currently offlineDeltaDC9 From United States of America, joined Apr 2006, 2844 posts, RR: 4
Reply 3, posted (8 years 7 months 1 week 3 days 8 hours ago) and read 5793 times:

Quoting DLKAPA (Reply 2):
Why spend all the cash to market it as Explus instead of just making it the regular express product?

They apparently thought re-branding was necessary. Having flown United once in the last 30 years, I wouldn't know if it was or not.

Couldnt have been that bad, as that one flight was an RJ and it was just fine.



Dont take life too seriously because you will never get out of it alive - Bugs Bunny
User currently offlineDeltaSFO From United States of America, joined Nov 2000, 2488 posts, RR: 22
Reply 4, posted (8 years 7 months 1 week 3 days 7 hours ago) and read 5771 times:

I like the variations on Rhapsody.


It's a new day. Every moment matters. Now, more than ever.
User currently offlineAC773 From Canada, joined Nov 2005, 1730 posts, RR: 2
Reply 5, posted (8 years 7 months 1 week 3 days 7 hours ago) and read 5751 times:

Uuugggghhh... vomit  I hate those commercials. This new line of "Rhapsody in Blue" ads makes about as much sense as GKirk after a night on the town.  Wink

-AC773



Better to be nouveau than never to have been riche at all.
User currently offlineRDUDDJI From Lesotho, joined Jun 2004, 1545 posts, RR: 3
Reply 6, posted (8 years 7 months 1 week 3 days 7 hours ago) and read 5694 times:

Quoting AC773 (Reply 5):
Uuugggghhh... vomit I hate those commercials. This new line of "Rhapsody in Blue" ads makes about as much sense as GKirk after a night on the town.

It's interesting you say that. I've heard others say the same thing. But oddly, in studies, UA's new commercials rate very highly with business travellers (obviously their target audience).



Sometimes we don't realize the good times when we're in them
User currently offlineMalpensaSFO From , joined Dec 1969, posts, RR:
Reply 7, posted (8 years 7 months 1 week 3 days 7 hours ago) and read 5627 times:

Quoting DLKAPA (Reply 2):
Why spend all the cash to market it as Explus instead of just making it the regular express product?

United is seperating itself from the pack of other airlines DL, NW, CO, AA et al in the CRJ/ERJ markets they serve. United Airlines is doing away with the feeling that many have about the "dream jets", and turning the experience into something postive. United has done the same with the JFK Trans-Con market. It is all about raising the bar and re-branding...

ps...

Just wait until the new P and J International products are put on display!  wink 


User currently offlineDLKAPA From , joined Dec 1969, posts, RR:
Reply 8, posted (8 years 7 months 1 week 3 days 7 hours ago) and read 5599 times:

Quoting MalpensaSFO (Reply 7):

Re-branding isn't something you have to do unless your product beforehand was absolutely in the shitter. I've had a few flights on UAx Dash-8's and truthfully they weren't bad experiences. An update of the cabin is fine and dandy, but they're wasting too much money to make too much of a big deal out of it. Why not call it what it is: United Express; Fast, Clean, Comfortable.


User currently offlineMaverickM11 From United States of America, joined Apr 2000, 17824 posts, RR: 46
Reply 9, posted (8 years 7 months 1 week 3 days 7 hours ago) and read 5548 times:

Quoting DLKAPA (Reply 8):
Re-branding isn't something you have to do unless your product beforehand was absolutely in the shitter.

Oddly Ted was a step in the reverse direction  Silly



E pur si muove -Galileo
User currently offlineDLKAPA From , joined Dec 1969, posts, RR:
Reply 10, posted (8 years 7 months 1 week 3 days 7 hours ago) and read 5548 times:

Quoting MaverickM11 (Reply 9):
Oddly Ted was a step in the reverse direction

Indeed... go figure.


User currently offlineMalpensaSFO From , joined Dec 1969, posts, RR:
Reply 11, posted (8 years 7 months 1 week 3 days 7 hours ago) and read 5521 times:

Quoting DLKAPA (Reply 8):
An update of the cabin is fine and dandy, but they're wasting too much money to make too much of a big deal out of it.

Marketing = Sales = Profit.... Is there a problem with that?


User currently offlineWorldTraveler From , joined Dec 1969, posts, RR:
Reply 12, posted (8 years 7 months 1 week 3 days 7 hours ago) and read 5458 times:

Now that CRJs (of whatever variety) are serving flights well over 2 ½ hrs, you have to upgrade the product. The E-jets are great but there just aren’t enough of them. UA has done the right thing but they won’t be the last. Of course, all of this is happening because legacy airlines are shrinking their fleet and shifting more and more domestic flying to regional carriers. Trying to maintain the network is important for a network carrier and a CR7 w/ extra space is still a lot cheaper to operate than a mainline aircraft.

User currently offlineFlyCMH From United States of America, joined Jul 1999, 2293 posts, RR: 10
Reply 13, posted (8 years 7 months 1 week 3 days 6 hours ago) and read 5371 times:

Quote:
Why spend all the cash to market it as Explus instead of just making it the regular express product?

Because with the larger regional jets comes the ability to include first and econplus products, both of which command a premium price, allowing for greater potential revenue. Not only that, but the ability for MileagePlus member to upgrade on flights that previously would have been in an all-coach configuration is a huge benefit and differentiates the product from its peers. Also, since these aircraft are being dispatched on some pretty long routes that might not be viable on mainline aircraft, greater comfort through providing first and econplus seating can be accomplished.


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