Ariis From Poland, joined Sep 2004, 417 posts, RR: 1 Reply 1, posted (7 years 2 weeks 6 days 6 hours ago) and read 2045 times:
These are not World Tails, but traditional Pakistani patterns. You should not call them this way, the term World Tails was solely referring the former BA project (yes, they look kind of similar, but they are different things).
Anyway, those tails look great, just as World Tails did.
Amhilde From United States of America, joined Oct 2003, 643 posts, RR: 5 Reply 4, posted (7 years 2 weeks 5 days 19 hours ago) and read 1856 times:
now THOSE are fun tail designs! Ive never liked the PIA and green tail- these designs and colors give more depth to Pakistan rather than what we just hear on the news. Makes it more friendly.
UAL747 From , joined Dec 1969, posts, RR: Reply 6, posted (7 years 1 week 5 days 13 hours ago) and read 1693 times:
Bad BAD B A D !!! For brand recognition.
Not that PK is some swanky airline like BA, but BA found out really quickly in marketing and advertising terms, World Tails, or in PK's case, National Tails is nothing but branding suicide.
Why do you think the BA world tails only lasted a few years?
Stupid and expensive product. Then again, like I said before, PIA is not BA.
I think BA did away with their great looks with the death of the gray and navy Landor scheme. Now they just look like any other .com company. Wavy gravy! BLEH!
Jacobin777 From United States of America, joined Sep 2004, 14968 posts, RR: 61 Reply 7, posted (7 years 1 week 5 days 13 hours ago) and read 1686 times:
Thanks MD90fan for the photos...
Quoting Amhilde (Reply 4): now THOSE are fun tail designs! Ive never liked the PIA and green tail- these designs and colors give more depth to Pakistan rather than what we just hear on the news. Makes it more friendly.
I still prefer the "old-school" colours...actually, I like the recent colours too..but the tail logo needed to be changed, that's about it!
VV701 From United Kingdom, joined Aug 2005, 6679 posts, RR: 17 Reply 10, posted (7 years 1 week 3 days 5 hours ago) and read 1436 times:
Quoting UAL747 (Reply 6): Why do you think the BA world tails only lasted a few years?
I think a very large number of factors contributed to the demise of BA World Images. However I think the three most important were:
The choice of image for the main London launch.
The juxtaposition of the above image with the Union Flag image for the BA photo call on launch day, 12 June 1997 and the reaction of the editors of the British newspapers on whose desks the resulting pictures fell later that day.
The reaction of those same editors to the aircraft rolled out on St George's Day (23 April) 1999 to carry HM The Queen on a state visit to South Korea.
The formal main launch image was far too adventerous (as a launch) image for conservative (and Conservative) Britain. It was the Ndebele image by Martha Masanabo painted on 744 G-BNLO:
This was the image used on a model of the aircraft used for the central London launch. Former Prime Minister Margaret Thatcher (who approved the Landor livery introduced by BA in 1984 prior to privatisation) famously took her handkerchief from her famous handbag at that launch and, in full view of the press photographers, threw it over the tail of the model aircraft and demanded 'bring back the Union Flag'. This incident was, of course, a dream incident for the photo editors of the British press and in particular for the headline writers of the tabloid press.
But if things somewhat beyond BA's control in central London were happening, the main launch at LHR and, in partuicular, the photo call where BA were in total control were going equally disasterously wrong. At LHR BA positioned a (small) Concorde with the Union Flag tail so that the British press could take photos of that aircraft with, in the foreground, the tail of the (very large) 744, G-BNLO, resplendent in the Ndebele colours. So there was this little old Union Flag image under this great big South African native art image. Again the British press had a field day. Would their reaction have been the same if, for example, BA had used the more conservative Blue Poole image as displayed by 742 G-BDXD
(that was used as the launch image at MAN on a BAe ATP)? Would their reaction have been the same even if the Ndebele image had been used but with the juxtaposition of the aircraft carrying that image and the Union Flag Concorde reversed so that the results of the photo call would have been photos of the Concorde and Union Flag image with the 744 Ndebele tail almost as background? I think probably not. And the media, in my view, very much formed British publkic opinion as few people actually saw the images for quite some time with less than 5 per cent of the BA fleet initially carrying them.
The third of my reasons - the launch of the subsonic Union Flag image on 763 G-BNWR:
on 23 April 1999 - bought almost the reverse reaction from the British press. They went totally overboard, in particular saying how relieved that the Queen must be to 'fly the flag'. At that time BA had planned to continue with World Images with the Union Flag image restricted to their Concorde fleet and six subsonic aircraft (comprising 2 763s, 2 752s and either 2 744s or 2 772s). However I believe that seeing the press reaction to G-BNWR and its Union Flag image, the rest of World Images were doomed. Within six weeks, on 6 June 1999, their death was announced.
Fascinating stuff, thank you! I did like the BA world tails - I think that the current tail is a bit of a mess tbh. The ought to do something with it. One quick question - did BA go straight from Landor to the World Tails? I can't remember!
Back to the topic at hand, I think the PIA heritage/national tails look brilliant. It really does give their a/c a visual lift! How many of their a/c are they painting in these schemes??
Nzrich From New Zealand, joined Dec 2005, 1488 posts, RR: 1 Reply 12, posted (7 years 1 week 3 days 4 hours ago) and read 1396 times:
I did not like the BA tails for one reason ..Because BA is representing the UK and the tails were not representing the UK but instead the world !!! I feel that PIA has got it right because their tail designs are featuring Pakistan's heritage .. The only thing that i am not a fan of is the white at the front and the cream after the wave design it makes the back of the plane look a bit dirty looking ..Other than that it looks awesome..
777way From Pakistan, joined Dec 2005, 5288 posts, RR: 4 Reply 13, posted (7 years 1 week 3 days 4 hours ago) and read 1370 times:
Quoting Stu1978 (Reply 9): Are they painting more of the tails on the aircraft up or is it just a few in the fleet that will feature these new tail designs.
Quoting Timboflier215 (Reply 11): Back to the topic at hand, I think the PIA heritage/national tails look brilliant. It really does give their a/c a visual lift! How many of their a/c are they painting in these schemes??
The entire fleet wil get them and will take two years to complete.
VV701 From United Kingdom, joined Aug 2005, 6679 posts, RR: 17 Reply 14, posted (7 years 1 week 3 days 3 hours ago) and read 1337 times:
Quoting Timboflier215 (Reply 11): One quick question - did BA go straight from Landor to the World Tails?
Yes, but not quite! There was the 'Interim' livery. It may have first been seen on 5 January 1997, just over five months before the World Images launch, when 744 G-BNLR went into service on a LHR-SIN service after a strip and repaint. Or it may have been preceeeded by a few days by Maersk Air's 735 G-MSKA that was based at BHX:
(Does anyone know when 'MSKA was actually repainted? It had been operated since late October 1996 by BA franchise partner Maerk Air UK but in full (blue) Maersk DK colours.)
To convert from the 'Intrerim' livery to World Images required only the addition of the new Speedmarque in association with the 'BRITISH AIRWAYS' titles and repainting the tail. In the case of the above aoircraft they were repainted with Rendezvous and Blue Poole tails:
The objective of the Interim livery was to enable BA to roll out as many aircraft as possible with World Image tails as quickly as possible after launch and at the lowest cost.
Of these two aircraft the 735 created a lot more interest primarily because the positioning of the titles on a 744 in both 'Interim' and World Images liveries was the same as with the Landor livery while on other aircraft they were moved to the lower forward fuselage creating a more obviously different 'Interim' livery.
Dolcevita747 From Canada, joined Jun 2006, 15 posts, RR: 0 Reply 17, posted (7 years 1 week 2 days 17 hours ago) and read 1181 times:
Pakistan International made a HUGE mistake with the new c/s. The two tone with the stripe (totally copied from El AL) looks terrible. The traditional c/s they have had in the past were the benchmark for the airline. It looked classy and clean with the PIA tail and logo. The hew tail designs are nice, but dont we all agree that the past should be brought to the present again?-dv747
Psimpson From United Kingdom, joined May 2006, 281 posts, RR: 0 Reply 18, posted (7 years 1 week 2 days 4 hours ago) and read 1097 times:
I always loved PIA aircraft, but i personally think they should have left the tail design as it was, ie the Pakistan national flag on the tail. If PIA had painted the new tail design on one of each aircraft type they operate as a one off promotion, then it would not be so bad. The new tail designs in themselves are very nice, but they do not go with the fuselage livery. I hope PIA do not go ahead and repaint their entire fleet with the different tail designs, a few aircraft for a short time you can live with, but the entire fleet as a new corporate identity!
Psimpson From United Kingdom, joined May 2006, 281 posts, RR: 0 Reply 19, posted (7 years 1 week 2 days 4 hours ago) and read 1097 times:
I always loved PIA aircraft, but i personally think they should have left the tail design as it was, ie the Pakistan national flag on the tail. If PIA want to paint the new tail design on one of each aircraft type they operate as a one off promotion, then it would not be so bad. The new tail designs in themselves are very nice, but they do not go with the fuselage livery. I hope PIA do not go ahead and repaint their entire fleet with the different tail designs, a few aircraft for a short time you can live with, but the entire fleet as a new corporate identity!
VV701 From United Kingdom, joined Aug 2005, 6679 posts, RR: 17 Reply 20, posted (7 years 1 week 2 days 3 hours ago) and read 1076 times:
Quoting Nzrich (Reply 12): I did not like the BA tails for one reason ..Because BA is representing the UK and the tails were not representing the UK but instead the world !!!
BA were and are not 'representing' the UK. They were and still are a British registered airline. They pointed out at the time of the launch of World Images that 60 per cent of the passengers they were flying at that time were not British nationals and 40 per cent of passengers they flew into LHR flew out again without going land side. The 'international' nature of their business was their justification for World Images.
One element of World Images that I have never seen commented on was how it was implemented for BA's then German subsidiary, Deutsche BA. When BA bought the small German carrier Delta Air (so that they could maintain a presence in the German domestic market post German reunification) and named it Deutsche BA they gave it a livery based on their own Landor livery:
Note that instead of the red, white (actually pearl grey) and dark blue of their own livery the DBA livery is based on the colours of the German flag. So, for example, the lower fuselage and titles are black instead of dark blue. And while the DBA aircraft have a true, yellow cheat line, the BA aircraft has the red 'Speedwing' that BA introduced to replace the dark blue 'Speedbird' they originally inherited from BOAC.
But when Deutsche BA launched their own version of World Images, gone were the colours of the German flag. Their aircraft were painted the same as BA's apart from the titles and tails down to the dark blue colour of the titles and lower fuselage. The DBA livery also incorporated BA's new red, white and blue 'Speedmarque':
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