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I Should Be The CEO Of United!  
User currently offlineILUV767 From United States of America, joined May 2000, 3141 posts, RR: 8
Posted (13 years 10 months 3 weeks 3 days 14 hours ago) and read 2285 times:

Hi everybody.
I know this wont happen, but if I were the CEO of United, here is what I would to to make pax happy, and the system work.

1. Hire more CSR for checking in people at major airports. I think that no-one should wait in line for more than 30 minutes under normal conditions.

2. Have self checkins at all United terminals.

3. Build delays into the schedule (add ten minutes to every flight)

4. Put 757s on shuttle flights between SFO and LAX.

5. For wide bodied planes, begin boarding 50 minutees prior to departure.

6. Deplane through 2 exits

7. Every airline wants flights to depart at the top of the hour, I would make them leave at 10 after, so flights wount sit in line for as long to take off.

8. Expand United Shuttle to the East Coast.

9. Expand United Express routes, and add more Regional Jets to the express network.

10. Re-interior the planes (new seats, seat covers, carpets, video systems, overhead bin space and so on).

11. Add more International destinations including Moscow, Warsaw, London GTW, Dublin, Manchester, Rome, Athens, Cape Town, Cairo, New Delhi, St. Maarten, Montreal, Quebec, Montego Bay, Barbados, and Bermuda.

12. Fleet/Areas:

Retired:
727-200
747-200
Dc-10
737-200

New Fleet:
737-300/500:
Shuttle
United States

737-800**** Added to Fleet
United States
Canada
Carribean
Shorter flights out of DEN

A319/A320:
United States
Mexico/Latin America**320 only
Shorter trips out of ORD

747-400:
United States (transcon, hub to hub)
London
Africa
Pacfic
Hawaii

757-200:
United States
Latin America
Carribean
Shuttle***Select trips

767-200:
Transcontinental
Latin America
United States

767-300:
United States
Hawaii
Europe

767-400:****added
United States
Europe
South America
Tokyo

777-200:
United States
London
Paris
Asia
Hawaii

13. Have all of the crews relax more, and try to be less stressed, and smile more. Try to get a no-frills status.

14. Reduce fares


Well I hope you enjoyed reading this, please respond with any other things that you think could be done to make United better, or just your comments on my list.

Thanks

Go U N I T E D


32 replies: All unread, showing first 25:
 
User currently offlineAspen1 From United States of America, joined May 1999, 267 posts, RR: 0
Reply 1, posted (13 years 10 months 3 weeks 3 days 14 hours ago) and read 2165 times:

DO YOU REALIZE THAT IF YOU DID THIS THAT UNITED WOULD GO OUT OF BUSINESS BECAUSE IT COULDNT AFFORD TO PAY FOR EVERYTHING.

User currently offlineILUV767 From United States of America, joined May 2000, 3141 posts, RR: 8
Reply 2, posted (13 years 10 months 3 weeks 3 days 14 hours ago) and read 2178 times:

You do every thing one step at a time, but by adding more cities, people go where they need/want to go easier, so less headaches, more business.

With the self check in, cuts down waiting in line time, and you spend money to make it, so it would take 10+ years but it could all work out.

I would try to put PAX ahead of everything, and get their satisfaction.


User currently offlineBoeing747-400 From , joined Dec 1969, posts, RR:
Reply 3, posted (13 years 10 months 3 weeks 3 days 14 hours ago) and read 2153 times:

Some good words there ILUV767, BTW, check your user info.  

User currently offlineAspen1 From United States of America, joined May 1999, 267 posts, RR: 0
Reply 4, posted (13 years 10 months 3 weeks 3 days 14 hours ago) and read 2130 times:

airlines money doesnt just come from passengers the bulk of there funds come from cargo. ontop of that the first and business class passengers along with very frequent fliers (25,000 miles a year and higher) are what makes money for united, not the regular coach passengers. You need to please the premiers and the first and business class passengers

User currently offlineBoeing747-400 From , joined Dec 1969, posts, RR:
Reply 5, posted (13 years 10 months 3 weeks 3 days 13 hours ago) and read 2122 times:

Aspen 1, you need to focus on ALL the pax, not just First Class and Business. Regular coach pax make more money for United because there are so many more.

User currently offlineBen88 From United States of America, joined Dec 1999, 1093 posts, RR: 3
Reply 6, posted (13 years 10 months 3 weeks 3 days 13 hours ago) and read 2101 times:

You're living in a dream world if you think any of that would actually happen. Yea, lets just reduce fares, increase destinations, re-fit all planes, tell our employees to "relax" and still expect a profit.

User currently offlineHypermike From United States of America, joined Dec 1999, 1001 posts, RR: 5
Reply 7, posted (13 years 10 months 3 weeks 3 days 13 hours ago) and read 2096 times:

NO NO NO NO NO NO!!

There may be more regular coach pax, but they don't make more money. It's the F, J, and Y passengers who pay the bills.

All of the discounted coach tickets are really there to dump excess inventory.

Read this book:

Hard Landing : The Epic Contest for Power and Profits That Plunged the Airlines into Chaos.

It has excellent coverage of what Bob Crandall coined "Yield Management."


User currently offlineAke0404AR From United States of America, joined May 2000, 2535 posts, RR: 46
Reply 8, posted (13 years 10 months 3 weeks 3 days 13 hours ago) and read 2089 times:

Hmmm, the revenue in the cabin is definitely generated by F and C Class and not M class.


Just a little comparisson:
Let's assume we have a Boeing 747-400

Regular First Class Ticket:
ORD - FRA - ORD approx: USD 8000.00
Capacity 12 seats => 96.000 USD
=========================================
Regular Business Ticket :
same route approx: USD 5000.00
capacity: 50 seats => 250.000
==========================================
Coach ticket approx: USD 500.00

capacity : 330 seats => 181.500
==========================================


Now you can see where the airlines make their money, all depends on the load factor in first and business class.

Regards
Vasco Garcia

p.s this is a very rough calculation as you still have to deduct the fixed costs, like meals, beverages etc.......



User currently offlineFLY777UAL From United States of America, joined May 1999, 4512 posts, RR: 3
Reply 9, posted (13 years 10 months 3 weeks 3 days 13 hours ago) and read 2095 times:

1. Hire more CSR for checking in people at major airports. I think that
no-one should wait in line for more than 30 minutes under normal
conditions.

You'll be writing a LOT more paychecks!

2. Have self checkins at all United terminals.
Good idea...

3. Build delays into the schedule (add ten minutes to every flight)
Bad idea. You'll be dishing out hundreds of thousands of dollars each day to make up for the extra :10 for every F/A and Pilot! United still has debt to pay off, you know!

4. Put 757s on shuttle flights between SFO and LAX.
...not all SFO-LAX flights can fill a 735, let alone a 752! By adding larger aircraft, you have to reduce your amount of flights between the cities (bad for business pax), and, since Shuttle pilots receive 7/8ths the pay of "mainline" 737 pilots, you'd have a helluva time trying to pitch that to ALPA!

5. For wide bodied planes, begin boarding 50 minutees prior to departure.
Won't give your FA's nearly enough time to complete their safety checks and ensure the cabin and galleys are set up for pre-departure and in-flight. By having your FA's arrive earlier to the plane, that means breifing must be earlier, which means and earlier check-in, and, you guessed it, MORE MONEY TO PAY!

6. Deplane through 2 exits
Most Shuttle flights use this procedure already. Expanding it system-wide would be difficult (as far as consistency) due to weather and safety constraints at the individual destinations. In addition, United has to hire security to stand on the tarmac near the aft stairs to monitor the passengers.

7. Every airline wants flights to depart at the top of the hour, I would
make them leave at 10 after, so flights wount sit in line for as long to
take off.

:10 won't do diddly-squat for queing up. It just means that you'll join the que later (and therefore, farther behind).

8. Expand United Shuttle to the East Coast.
For exactly what purpose? Do you know WHY United Shuttle was even created, and that United doesn't have that obstacle on the East Coast?!

9. Expand United Express routes, and add more Regional Jets to the
express network.

Expanding the routes, great, but the RJ Clause was built into the pilot's contract. ALPA won't budge on the RJ issue (too afraid that RJ's will takeover mainline flights).

10. Re-interior the planes (new seats, seat covers, carpets, video
systems, overhead bin space and so on).

Already happening. Overhead bin space is hard to re-do, however all UA 757's and 737's have been equipped with enlarged overhead bins (most room out of all airlines).

11. Add more International destinations including Moscow, Warsaw, London GTW, Dublin, Manchester, Rome, Athens, Cape Town, Cairo, New Delhi, St. Maarten, Montreal, Quebec, Montego Bay, Barbados, and Bermuda.
There's a reason that United doesn't fly to too many destinations in Europe. The same reason why there are $199 r/t fares to Europe in the Winter.

12. Fleet/Areas:...
Adding both the 738 and 764 are unnecessary. The 764 to Tokyo? Tokyo is one of the, if not THE most expensive airports to operate into. Slots aren't easy to come by (that's why airlines usually fly their largest aircraft in there!). NRT flights run nearly full year-round on 747-400's, and now you're going to cut seat capacity by 150 seats! Sheish!

737-800's?! WHY?! The A320's do exactly the same job as the 738's and are much cheaper!


13. Have all of the crews relax more, and try to be less stressed, and
smile more. Try to get a no-frills status.

No-frills status...just what United wanted in the first place.  . As far as smiling more, being relaxed, and being less stressed, those are all personal issues. Some people are loose as can be, without a care in the world, while others are...well...the opposite. United can't dictate what personality features crews can and cannot have!

14. Reduce fares
Which would solve...? United sure is going to have a huckuva time staying in business with all of these cost-added features and no money coming in to cover them!

F L Y 7 7 7 U A L


User currently offlineAspen1 From United States of America, joined May 1999, 267 posts, RR: 0
Reply 10, posted (13 years 10 months 3 weeks 3 days 13 hours ago) and read 2087 times:

How many miles do you fly a year on united? As i said united's frequent fliers (not mileage plus members but the premier members) make up the bulk of the revenue for united. Along with the premiers the first and business contribute to the funds.

For example I am flying on these flights in april lets say you were flying these flights from los angeles to london and back.


lax-lhr 934
lhr-lax 935

A first class ticket on this flight costs $12425.12 and a business class ticket costs $7661.12. an economy class ticket costs $841.12 Lets say if all first and business class seats on this 777 were filled with revenue passengers (no upgrades) then the first class cabin will make $136,676.32 while the business class cabin would make $375,394.88. The coach cabin would make $177,476.32 (if there are all revenue ecomomy class passengers on board. The first and business cabin would make $511,771.2 while the ecomomy class cabin would make only $177,476.32 (the ecomomy class figure does not include the number of premier members).

As you can see that the regular coach passenger (who is not a premier member) does not make up even half of the revenue for one flight. Tell me again. Why would it be so important to just please the regular tourist class passenger and NOT the first class, business class, and premier passengers?


User currently offlineFLY777UAL From United States of America, joined May 1999, 4512 posts, RR: 3
Reply 11, posted (13 years 10 months 3 weeks 3 days 13 hours ago) and read 2082 times:

Just to touch base on what Aspen1 was talking about--

I don't think that it is the first priority of ANY airline to please their regular tourist class passengers. Aspen1 pointed out perfectly why it is so important to focus more attention towards the Premium cabins and to stay innovative. The Premium cabins will not only bring you the most revenue for each flight, but also bring you the most returning passengers.

Economy Class passengers do have a very high rate of returning passengers, but a significantly lower rate of intent to re-purchase for any airline. Aside from those of you on airliners.net, most Economy passengers can't:
-remember which airline they flew in on even a week after their trip; and
don't:
-care to pay an extra $50 on a ticket if they get a 777 with nine more video channels and ice cream during the movie!

Sidenote= the $841.12 quoted in Aspen1's post is (I believe) the full fare rate. Cut that rate by 3/4 or even by 1/2 to find out what the actual fare is that nearly 70-75% of the Economy Class passengers pay on any given trip. Now do you see why Economy Class these days is pretty skimpy amenity-wise?!

F L Y 7 7 7 U A L


User currently offlineILUV767 From United States of America, joined May 2000, 3141 posts, RR: 8
Reply 12, posted (13 years 10 months 3 weeks 3 days 13 hours ago) and read 2076 times:

Fly777Ual,
738s, more pax capacity, more range, ETOPS certified, we can fit a good 20 more pax on to a 738, than a 320.
It is not that necessary, but it could help.

With the trips from SFO-LAX, trips operate every 20 minutes, by adding a 757, we can do 757 flights at the top of the hour, and at 30 past the hour, a 737, less flights, less planes wainting to take off, move almost the same number of pax, and do it with fewer flights, thus less money is spent operating it, and more revenue can be earned.

East Coast Shuttle, heck thats what they want to do with the US Airways merger, so why not make the flights that fly on 737s out of IAD shuttle flights.

Ticket Prices:
Make good deals like $400 round trip from JFK-LHR for about 10 seats per flight, fill them, more pax thinks of deal, thus there is more business, more revenue.

767-400:

The 763 seats about 205, the 777 seats 278, UAL could put them in with 245 seats and fill them. The flight to Tokyo, would be the conclusion of the round the world flight. BTW I changed it so it would go LAX, JFK,LHR, Delhi, HKG,NRT, 777 trip... LAX.

With the de-planing through two doors, I'm aware that Shuttle does that, but I want ot do it on flights other than shuttle. The de-planning is a pain if your in the back of a DC-10, and you wait for 20 minutes to get out, this allows for faster turn arounds, and the plane can be in the air faster.





User currently offlineBoeing747-400 From , joined Dec 1969, posts, RR:
Reply 13, posted (13 years 10 months 3 weeks 3 days 12 hours ago) and read 2060 times:

A Boeing 747-400 can carry 23 first class pax. Along with 78 business class pax and 315 coach.

Let's say a United flight costs:

First Class: $8000
Business: $6000
Coach: $800

Amount Made:

First Class: $184000
Business: $468000
Coach: $252000

Coach makes more money than First Class. First class is not always filled up either, unlike coach. I see what you say about Milage Plus and others, but that can't make a difference of $68000. Also, why shouldn't United try to please only First and Business class?? BECAUSE NOT EVERYBODY CAN FLY FIRST CLASS ALL THE TIME! Also, you should focus on all the pax, there are many more coach pax, so if you please more people, you get better business.

Rgds,

B744


User currently offlineFLY777UAL From United States of America, joined May 1999, 4512 posts, RR: 3
Reply 14, posted (13 years 10 months 3 weeks 3 days 12 hours ago) and read 2050 times:

738s, more pax capacity, more range, ETOPS certified, we can fit a good 20 more pax on to a 738, than a 320. It is not that necessary, but it could help.
Is range really an issue on those short DEN flights you mentioned?! An A320 can be easily certified for ETOPS, and although you can fit "a good 20 more pax onto a 738", you'd be squishing Economy pax even more than they already are. A maximum of one row would be all that you'd accomplish for that 738 by adding an entirely new sub-type to the fleet (there was a lot of change from the 733 to the 738, mind you).

With the trips from SFO-LAX, trips operate every 20 minutes, by adding a 757, we can do 757 flights at the top of the hour, and at 30 past the hour, a 737, less flights, less planes wainting to take off, move almost the same number of pax, and do it with fewer flights, thus less money is spent operating it, and more revenue can be earned.
Move almost the same number of pax? Did you fail math? 182 (seats)+124 (average Shuttle 737 seats)= 306 seats with the 757/737 top/bottom of the hour combo. With a 737 running every 20 mins. during peak times, you have (124x4)= 496 seats on the current schedule. Quite a difference in passenger numbers, no?! In addition, by operating a 757, you have much higher operating costs, and it also takes away from one of the original Shuttle principals: Frequent flights. Your idea has just cut flights in 1/2.

East Coast Shuttle, heck thats what they want to do with the US Airways merger, so why not make the flights that fly on 737s out of IAD shuttle flights.
Show me. By the way...you still don't know the main Shuttle concept and why it is completely unnecessary back East, do you?!

Ticket Prices:
Make good deals like $400 round trip from JFK-LHR for about 10 seats per flight, fill them, more pax thinks of deal, thus there is more business, more revenue.

Until the passengers find out that their ticket price has jumped from the previously advertised $400 to the "non-promo" fare of $800. You'll get a TON of business from that "deal"  .

767-400:
The 763 seats about 205, the 777 seats 278, UAL could put them in with 245 seats and fill them. The flight to Tokyo, would be the conclusion of the round the world flight. BTW I changed it so it would go LAX, JFK,LHR, Delhi, HKG,NRT, 777 trip... LAX.

For the first part---that's assuming that United actually fills up all 205 or 278 seats (The UA 764 config. would be much closer to 220 or 230). By operating a smaller aircraft, you've just lost the potential revenue for between 50 and 60 seats. Another stellar move.

With the de-planing through two doors, I'm aware that Shuttle does that, but I want ot do it on flights other than shuttle. The de-planning is a pain if your in the back of a DC-10, and you wait for 20 minutes to get out, this allows for faster turn arounds, and the plane can be in the air faster.
Didn't your plan just eliminate the DC-10's?!...Anyway- On large aircraft, you'll never ever have passenger enplane/deplanement hold up turn arounds. Baggage, catering, and other misc. items take an exorbinant amount of time-much longer than passengers take (20 mins?! Right...)

F L Y 7 7 7 U A L


User currently offlineBoeing747-400 From , joined Dec 1969, posts, RR:
Reply 15, posted (13 years 10 months 3 weeks 3 days 12 hours ago) and read 2041 times:

Don't go jumping off a cliff there FLYUAL777, it's just what these people think.

User currently offlineSQA340 From United States of America, joined Aug 2000, 702 posts, RR: 4
Reply 16, posted (13 years 10 months 3 weeks 3 days 12 hours ago) and read 2040 times:

I think United should look into buying a fleet A340/A330 for longhaul routes such as SFO-SEL, SFO-HKG


Whoops.. My bad A330s don't hold much pax.


I think FLY777UAL works for UAL so he knows what he is talking about.

Hey! You can still dream of a UAL A3XX-100 landing into ORD.

That will be when I'm 72+. If James Goodwin was looking at this fourm right now, he would be impressed yet overwhelmed...


SQA340


User currently offlineBoeing747-400 From , joined Dec 1969, posts, RR:
Reply 17, posted (13 years 10 months 3 weeks 3 days 12 hours ago) and read 2032 times:

You will never see a United A3XX. You will see a United 747X though. Well, it's more likely than A3XX. Anyway, United will probably stick to the 763, 777, and 744 for long haul.

User currently offlineILUV767 From United States of America, joined May 2000, 3141 posts, RR: 8
Reply 18, posted (13 years 10 months 3 weeks 3 days 11 hours ago) and read 2032 times:

FLY777UAL,
Ok, we don't need the 737-800.
Let me remind you that none of the Airbusses in United's fleet are ETOPS certified.
Oops, I did the math incorrectly, I only accounded for 3 shuttle flights not four.

Having a shuttle flight in 737s leaving every twenty minutes is good. Now during peak hours when the trip is heavely traveled, put 757s, on then, thats where you move more pax.

With the ticket prices issue, have the $400 fare for all tickets sold in a week, then charge people more. You will sell a lot of tickets this way, for a lot of flights, once the promo is over that's how it goes.

With the 767-400, on flights where 777s are not full, put a 764 on that trip. What I want to do is make the 767 more of a Europe plane, with some flights operated by a 777, and 747, and place the 777,744 on the Asia trips. The 764, will replace the 763 of trips such as MIA-GIG. The 763 will then move to trips like IAD-Rome. Add a DEN-LHR trip in a 764, and when additonal pax capacity is needed, switch it to a 777.

Also let me remind you, that the 762 is about 18 years old, and with in the next 8-10 years United will begin retiring those wonderful planes, the 764 will serve as a great replacement for the 763 trips, as they will fill the lines of 762s.
Does that make sence?
What i'm doing is planning ahead, can you see that?

FLY777UAL, do you work for UA?
If so what do you do?
I know from reading past posts of yours, that a family member works for the airline.

With me, my dad works for UAL in SFO, in managment. He works at the maintence base.


User currently offlineAspen1 From United States of America, joined May 1999, 267 posts, RR: 0
Reply 19, posted (13 years 10 months 3 weeks 3 days 11 hours ago) and read 2017 times:

First off united's 747's carry 14 or 18 in first class and 84 in business or 123 in business. you must remember that frequent fliers come first. it's just reality.

User currently offlineDelta737 From United States of America, joined Jun 1999, 516 posts, RR: 10
Reply 20, posted (13 years 10 months 3 weeks 3 days 11 hours ago) and read 2009 times:

And you'd be out of business before the end of the fiscal year!

Doug Taylor


User currently offlineAspen1 From United States of America, joined May 1999, 267 posts, RR: 0
Reply 21, posted (13 years 10 months 3 weeks 3 days 11 hours ago) and read 2009 times:

dont get me wrong but i do believe that United has a few etops a320's I know that i have flown some a320's before that were equiped with overwater operations. Fly777UAL, is this right?


User currently offlineDelta737 From United States of America, joined Jun 1999, 516 posts, RR: 10
Reply 22, posted (13 years 10 months 3 weeks 3 days 10 hours ago) and read 1997 times:

Just because an airplane is overwater equipped does not have any bearing if the aircraft is ETOPS certified whatsoever.

Delta Express 737s are over water equipped, but by far are not ETOPS certified.

On some of the BOS to FLL flights, we operated more than 40 miles (or whatever the number was) offshore so the FA's gave the overwater brief and the plane had all of the required equipment.

In fact, on my website I have a picture on a BOS to FLL flight and we're so far out over the Atlantic, that you can't even see land at all. It's in the "pictures from the road" section

Doug Taylor


User currently offlineAirCanadaSFO From , joined Dec 1969, posts, RR:
Reply 23, posted (13 years 10 months 3 weeks 3 days 10 hours ago) and read 2001 times:

This whole deal is straight out of a class I took at Cal last year:

How To Run An Airline Into The Ground 101

GO BEARS!

P


User currently offlineSkystar From Australia, joined Jan 2000, 1363 posts, RR: 3
Reply 24, posted (13 years 10 months 3 weeks 3 days 8 hours ago) and read 1981 times:

ILUV767,

I'd have to side with FLY777UAL on this one, perhaps he was a bit harsh. Many of the ideas wouldn't work financially or aren't much use, eg. 738, but some, eg. selfcheckin, I agree with.

The main thing is your ideas are too idealistic, wouldn't be economically viable. As many have illustrated, Economy Class pax are very low yield. Some of the examples illustrated here, do not fully highlight how low yield Economy class is.

Firstly, not that many fly on full Y fares. In fact, most airlines (quoting from AN), will sell about 70% of fares as discounted tickets - therefore making the $800 fares looking optimistic (when most don't travel on them, rather on fares lower.

The bottom line is Economy Class pax, for the bulk are very low yield. Low yields don't sustain airlines. It would be wonderful to improve product for Y, but ultimately, keeping the airline running is more important. You may think that bringing more Y pax to UA would make the airline better, but remember the 80/20 rule. 20% of pax make up 80% of revenue. It's something we learn in Business Management.

Cheers,

Justin


25 Ben88 : Thank you Delta737. That's what I said early in the post. ILUV767's plan is good if you happen to live in a dream world.
26 AKE0404AR : Hello all, it is very interesting to follow this discussion and wanted to ask some of you why so many airlines constantly are focusing on the improvme
27 D L X : Except... you will see James Goodwin walking through coach when he apologizes for his airline screwing up. (Also note that this jet in the commercial
28 AFa340-300E : Hello, Honnestly, ILUV767 we all love dreaming about the ideal network of our favorite airlines. But I'm sorry to say that what you propose is just un
29 Imkeww : (BTW, does your name stand for a shortened "DLXSM"? Just curious.) Anyway, that plane had the inop PTVs, true. But that is one of the converted (out o
30 D L X : Well, I did notice that the interior was nice and shiney, but really, the last 777 I've been on looked just like it, but had operative PTVs.
31 Post contains images D L X : BTW, D L X doesn't stand for anything. Well, that's not quite true. (Let's just say if I become president, and they rename Washington National after m
32 JWM AIRTRANS : God, you're so stupid! If you were the CEO of United, pigs would fly. Why would you want to put in 737-800 service when they already utalize the A319/
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