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VS: Why No Alliance?  
User currently offlineHeathrow From United Kingdom, joined Sep 2005, 980 posts, RR: 0
Posted (8 years 6 months 1 week 6 days 19 hours ago) and read 2423 times:

why hasn't Virgin Atlantic joined any alliance? Of course I'd want to see them in oneworld, but I know that's completely uneconomical. I think Star Or Sky would be a good choice for them. They have codeshares with JM, BD, CO, and HP, so it's a tough call. What do you think?

10 replies: All unread, jump to last
 
User currently offlinePiercey From Sweden, joined Nov 2005, 2233 posts, RR: 1
Reply 1, posted (8 years 6 months 1 week 6 days 19 hours ago) and read 2412 times:

IIRC, it's not in their business plan. Although you get a lot of connections through an alliance, you also have to have airlines codeshare and all that stuff. Also VS is, in theory, an all international carrier and would be an awful fit for any alliance.


Well I believe it all is coming to an end. Oh well, I guess we are gonna pretend.
User currently offlineHeathrow From United Kingdom, joined Sep 2005, 980 posts, RR: 0
Reply 2, posted (8 years 6 months 1 week 6 days 19 hours ago) and read 2402 times:

Quoting Piercey (Reply 1):
Also VS is, in theory, an all international carrier and would be an awful fit for any alliance.

Yeah I supose you're right, but they might be something TUI would go after? I just thought with them mostly being owned by SQ, it would make sense that they followed in with star, or with their connections sky.


User currently offlineWillyj From United States of America, joined Oct 2005, 468 posts, RR: 0
Reply 3, posted (8 years 6 months 1 week 6 days 16 hours ago) and read 2288 times:

Quoting Piercey (Reply 1):
IIRC, it's not in their business plan. Although you get a lot of connections through an alliance, you also have to have airlines codeshare and all that stuff. Also VS is, in theory, an all international carrier and would be an awful fit for any alliance.

I would think they would be very attractive to Star or Skyteam due to their location. Longhaul flights out of LHR - hello!?! What alliance (aside from oneworld) wouldn't love that? With that said, I agree that due to their connections with SQ, Star would be the most likely.

Due to the fact that VS is only long-haul, I would think they would want to join an alliance for the connections within Europe, the US, and all the other places they fly...


User currently offlineZkpilot From New Zealand, joined Mar 2006, 4867 posts, RR: 10
Reply 4, posted (8 years 6 months 1 week 6 days 15 hours ago) and read 2267 times:

Quoting Willyj (Reply 3):
would think they would be very attractive to Star or Skyteam due to their location. Longhaul flights out of LHR - hello!?! What alliance (aside from oneworld) wouldn't love that? With that said, I agree that due to their connections with SQ, Star would be the most likely.

Yeah they would be a good fit into Star Alliance. SQ owns 49% of VS so they shouldn't have a problem with them joining (although aparently they are cold on the idea for some reason?). It is however LH which is anti VS joining Star...
NZ would support VS joining I'm sure...they have a good relationship with each other.



56 types. 38 countries. 24 airlines.
User currently offlineJetdeltamsy From United States of America, joined Nov 2000, 2987 posts, RR: 7
Reply 5, posted (8 years 6 months 1 week 6 days 15 hours ago) and read 2252 times:

Quoting Heathrow (Thread starter):
why hasn't Virgin Atlantic joined any alliance?

Probably because they don't need to belong to an alliance. They do fine with the few code-share and other alliances they have.

I'm surprised, however, that being part owned by Singapore hasn't pulled the into Star.



Tired of airline bankruptcies....EA/PA/TW and finally DL.
User currently offlineSenliture From Australia, joined May 2000, 431 posts, RR: 0
Reply 6, posted (8 years 6 months 1 week 6 days 15 hours ago) and read 2219 times:

Very hard for VS to join oneworld. Branson never likes the idea on BA/AA joint venture over the Atlantic flights.
Moreover, 49% SQ controls is a big resistor to oneworld.


User currently offlineUAL777UK From United Kingdom, joined Nov 2005, 3356 posts, RR: 1
Reply 7, posted (8 years 6 months 1 week 6 days 13 hours ago) and read 2151 times:

I think theres more chance of LH, joining Oneworld than VS.........its never going to happen unless of course they were bought by another Oneworld Carrier. It seems that VS is happy to go it alone and create Virgin Brands all over the world........hats off to them if you ask me.

User currently offlineWunalaYann From Australia, joined Mar 2005, 2839 posts, RR: 25
Reply 8, posted (8 years 6 months 1 week 6 days 12 hours ago) and read 2111 times:

Quoting Jetdeltamsy (Reply 5):
I'm surprised, however, that being part owned by Singapore hasn't pulled the into Star.

What I find even more surprising is that their Kangaroo route goes via HKG and not SIN. I know LHR-HKG-SYD is slightly shorter than LHR-SIN-SYD, but if they have those code share agreements with SQ, wouldn't it be more logical to have a mini-hub in SIN?

Cheers.


User currently offlineTimboflier215 From United Kingdom, joined May 2005, 1344 posts, RR: 1
Reply 9, posted (8 years 6 months 1 week 6 days 11 hours ago) and read 2054 times:

Quoting UAL777UK (Reply 7):

Quite. It seems almost as though they are creating their own globe-spanning 'alliance' of Virgin-brand carriers, although I don't believe any of them codeshare etc.

Quoting WunalaYann (Reply 8):

I think SQ might not want the competition! And if VS can do well out of HKG, seems silly to move to SIN and compete head-on with one of the world's best carriers which also owns almost half your stock.


User currently offlineConcorde001 From United Kingdom, joined Jan 2005, 1230 posts, RR: 3
Reply 10, posted (8 years 6 months 1 week 6 days 10 hours ago) and read 1989 times:

Quoting Timboflier215 (Reply 9):
although I don't believe any of them codeshare etc.

VS and DJ codeshare/will codeshare on flights. VS will put their code on DJ services from SYD, and DJ will put their code on SYD-HKG-LHR flights. I remember reading a VS press release which said they had asked Navitaire to make VS and DJ reservation systems compatible to allow through ticketing and check-in.
Here is the press release:

Virgin Atlantic and Virgin Blue Announce Code Share Using Revolutionary Technology
Navitaire Helps Airlines Link Reservation Systems


Brisbane, 15 June 2005: Six months following the high-profile launch of its inaugural flight to Australia, Sir Richard Branson's International airline, Virgin Atlantic, has teamed up with Australian sister airline Virgin Blue in a much anticipated code share effective from 17 July 2005.

In keeping with both Virgin airlines' history of innovation, the code share is possible due to a world first technology breakthrough. The IT teams of Virgin Atlantic, Virgin Blue and Navitaire will roll out new codeshare technology successfully linking the unique Navitaire 'Open Skies' reservations system utilised by Virgin Blue and many of the world's low cost carriers with the more complex traditional reservations system used by Virgin Atlantic.

The development allows Virgin Atlantic, which currently flies daily from Sydney to Hong Kong and London, to extend its offering - through a code share service operated by Virgin Blue - to Melbourne, Brisbane, Adelaide, Cairns, Gold Coast and Coolangatta. Guests flying on both award-winning airlines will benefit from being able to:

-Travel to, from and within Australia on a single Virgin Atlantic code on designated services.
-Enjoy smooth and hassle free domestic and international connections between the two award-winning Virgin airlines, be it for inbound tourists wanting to travel to some of Australia's stunning destinations or Australian's keen to experience Hong Kong and London and beyond.
-Seamlessly book both their Virgin Atlantic and Virgin Blue flights at the same time via Virgin Atlantic reservations, removing the complicated process of multi-booking for various domestic and international flights.


http://www.navitaire.com/press_releases/15jun05.asp

Also when VK served LHR, VS codeshared with them. I don't know if they still do as VK now serve LGW.

[Edited 2006-06-19 12:37:53]

[Edited 2006-06-19 12:38:23]

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