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Delta Advertising  
User currently offlineRamerinianAir From United States of America, joined Nov 2003, 1486 posts, RR: 0
Posted (8 years 4 months 3 days 6 hours ago) and read 1530 times:

Well, it seems that Delta is the official sponcer of the S train in NYC. All of Grand Central Station was filled with DL signs, posters, announcements, and advertisements. The S train (Times Square - Grand Central Shuttle) was especially flodded with Delta Ads. Every corner, beam, wall etc. had a DL ad on it.
Who is their advertising firm?
Did they change recently? Anywhere else you have seen them advertising aggresively?
SR


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6 replies: All unread, jump to last
 
User currently offlineFWAERJ From United States of America, joined Jun 2006, 3768 posts, RR: 2
Reply 1, posted (8 years 4 months 3 days 6 hours ago) and read 1506 times:

Yes, DL's ad agency recently changed from Ogilvy & Mather to SS&K (the same people who handled Song).


"Did he really need the triple bypass? Or was it the miles?"
User currently offlineBigGSFO From United States of America, joined Jun 2005, 2933 posts, RR: 6
Reply 2, posted (8 years 4 months 3 days 5 hours ago) and read 1480 times:

I have seen billboards along hwy 101 in the Bay Area promoting their new European service. However the font size of the destination is so small it's almost distracting while driving.

User currently offlineFlyDeltaJets From United States of America, joined Feb 2006, 1893 posts, RR: 2
Reply 3, posted (8 years 4 months 3 days 5 hours ago) and read 1461 times:
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Quoting RamerinianAir (Thread starter):
Well, it seems that Delta is the official sponcer of the S train in NYC.

We call it the Grand central shuttle as there are 3 train routes with the letter "S" designation.

Did any one in Europe see the sanctuary commercials. They seem okay to me.

[Edited 2006-06-23 18:02:29]


The only valid opinions are those based in facts
User currently offlineAlitalia744 From United States of America, joined Mar 2000, 4753 posts, RR: 45
Reply 4, posted (8 years 4 months 3 days 5 hours ago) and read 1430 times:

Quoting FlyDeltaJets (Reply 3):
We call it the Grand central shuttle as there are 3 train routes with the letter "S" designation.

Did any one in Europe see the sanctuary commercials. They seem okay to me.

Actually most of us NYC'ers just call it the Shuttle. If it needs qualification, we say "Shuttle to Grand Central" otherwise it's just the shuttle.

As for the ads themselves, I think they look great, bravo to SS&K for continuing their great work on Song and bringing it to Delta, and as someone who works for one of the big agency groups, glad to see it's no longer with O&M.



Some see lines, others see between the lines.
User currently offlineDartland From United States of America, joined Apr 2005, 644 posts, RR: 2
Reply 5, posted (8 years 4 months 3 days 5 hours ago) and read 1420 times:
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Quoting Alitalia744 (Reply 4):
Actually most of us NYC'ers just call it the Shuttle. If it needs qualification, we say "Shuttle to Grand Central" otherwise it's just the shuttle.

Indeed. In fact, I think the term "Shuttle" in this case is more often confused with the DL shuttle to BOS than any other "S" train...


User currently offlineRamerinianAir From United States of America, joined Nov 2003, 1486 posts, RR: 0
Reply 6, posted (8 years 4 months 3 days 5 hours ago) and read 1382 times:

Quoting Dartland (Reply 5):
Indeed. In fact, I think the term "Shuttle" in this case is more often confused with the DL shuttle to BOS than any other "S" train...

LOL, Thanks Dartland!



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