RamerinianAir From United States of America, joined Nov 2003, 1487 posts, RR: 0 Posted (9 years 1 month 1 week 6 days 5 hours ago) and read 1792 times:
Well, it seems that Delta is the official sponcer of the S train in NYC. All of Grand Central Station was filled with DL signs, posters, announcements, and advertisements. The S train (Times Square - Grand Central Shuttle) was especially flodded with Delta Ads. Every corner, beam, wall etc. had a DL ad on it.
Who is their advertising firm?
Did they change recently? Anywhere else you have seen them advertising aggresively?
Alitalia744 From United States of America, joined Mar 2000, 4786 posts, RR: 43
Reply 4, posted (9 years 1 month 1 week 6 days 4 hours ago) and read 1692 times:
Quoting FlyDeltaJets (Reply 3): We call it the Grand central shuttle as there are 3 train routes with the letter "S" designation.
Did any one in Europe see the sanctuary commercials. They seem okay to me.
Actually most of us NYC'ers just call it the Shuttle. If it needs qualification, we say "Shuttle to Grand Central" otherwise it's just the shuttle.
As for the ads themselves, I think they look great, bravo to SS&K for continuing their great work on Song and bringing it to Delta, and as someone who works for one of the big agency groups, glad to see it's no longer with O&M.