Rikkus67 From Canada, joined Jun 2000, 1577 posts, RR: 1
Reply 4, posted (7 years 10 months 1 day 3 hours ago) and read 6679 times:
IMHO, I feel that the previous logo was the best that Northwest has had. I wish that NWA had kept the previous logo, with the current paintscheme. I think NWA partially missed the mark with the introduction of the new logo, although I understand the idea behind it.
The previous logo, with the triangle pointing towards the NW, and the intigration of both the triangle and the "N" to make the "W"...pure genious!
Mptpa From United States of America, joined Feb 2006, 541 posts, RR: 0
Reply 5, posted (7 years 10 months 23 hours ago) and read 6493 times:
I agree with the compass pointing forward and signifying forward movement, etc. However, I do not agree that the main meaning of the logo which is NorthWest pointing Compass is gone on the starboard. Now it is just an arrow pointing forward. The triangle still would have had an apex ponting forward even though the compass pointer would have a vector pointing up/back if they put the correct version!!
I do agree with Rikkus67, the previous logo was ingenious. It would have looked smart and kept the meaning in the new paint scheme.
Ben330NWA From United States of America, joined Feb 2006, 36 posts, RR: 2
Reply 7, posted (7 years 10 months 20 hours ago) and read 6363 times:
what I was told when I was still employed there was that the arrow pointing to the NE also signifies NWA as a global carrier, that it doesn't just fly to the northwest, but everywhere. they should've kept the old logo...and just modified the livery.
D L X From United States of America, joined May 1999, 10998 posts, RR: 52
Reply 10, posted (7 years 10 months 17 hours ago) and read 6211 times:
Quoting N766UA (Reply 8): Depends on the shade of silver. Alot of airplanes I see have an almost white tint and they look like total crap, especially with a more silver nosecone.
I swear I've seen this color scheme with different tints on the various types. The 319s appear very silver colored and shiny metallic. The DC-9s appear to be more grey and lest metallic. The 747s appear very white. The 320s appear pearlish. Is this really all the same paint?
M404 From United States of America, joined Nov 2003, 2220 posts, RR: 5
Reply 19, posted (7 years 10 months 16 hours ago) and read 6081 times:
As for myself on this oft discussed thread I STILL think the N/E facing compass point was done simply in error no matter what anyone says while trying to justify it after the fact. I do like the story about NW going all directions though and want to be thought of that way. Anyone who needs to be told that however would never figure out that it was a compass in the first place. But then, from the standpoint of someone who has unloaded lots of newly painted acft, their is no way I will beleive any paint company would say they are all "pearl white" either.
Less sarcasm and more thought equal better understanding
Alias1024 From United States of America, joined Oct 2004, 2715 posts, RR: 2
Reply 20, posted (7 years 10 months 16 hours ago) and read 6054 times:
Quoting D L X (Reply 18): Whenever I see or hear the letters NWA, I think the rap group. It's hard to think of the airline even when I see it on the side of the plane.
Everytime I see NWA on the side of the plane, I think the same thing. I remember laughing for about a full minute the first time I saw the new paint scheme. Somehow I doubt Northwest wants me to associate their airline with the controversy that was NWA. "F--- the police" probably isn't the image they were going for.
Back to the logo. It is the perfect symbol for a company in such disarray. A company called Northwest yet the compass points Northeast. Now I know why the airline is bankrupt. Management doesn't even know what direction the company is going. Again, not the image they wanted me to associate with their company.
The paintscheme definately looks better on the airbus. It makes the 747 look absolutely stupid, but the A-330 is beautiful.
It is a mistake to think you can solve any major problems with just potatoes.
OwlEye From Netherlands, joined Feb 2006, 957 posts, RR: 2
Reply 22, posted (7 years 10 months 9 hours ago) and read 5859 times:
This subject has been discussed before. First of all it is strange to name an American airline North West Airlines when the airline is based in the North East of this continent. Anyway from European perspective NWA is indeed based in the North West.
There is something to say about the flying direction in relation to reversable liveries. But often brands do not allow to reverse logo despite the flying direction. In my opinion a good logo should always be reversable. However in this case (NWA) it shouldn't have been possible. I think that was the biggest mistake NWA made with their livery 'upgrade'. Their former brand sign (even their complete master brand) was better. When you name your airline 'North West Airlines' don't let the pointer point to the North-East (like now the compass needle is pointing on the right side). From the other hand this new logo is correct (from American continent perspective) because on the right side the logo points precisely to the direction of NWA homebase. I understand with this livery upgrade the concerned design agency must have encountered this problem. But though it looks soo unprofessional and very confusing. This must not have been approved.
Look how very, very smart the former NWA logo was: it forms the N and at the same time the W, formed by the pointer which points to the North-West. How strange the new tail logos (in the background) are pointing to the North-East. How double, how confusing.