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NWA Logo On Starboard Side Wrong?  
User currently offlineMptpa From United States of America, joined Feb 2006, 546 posts, RR: 0
Posted (8 years 2 months 3 weeks 4 days 13 hours ago) and read 6948 times:

Why is the new NWA logo shows the compass on NE quadrant as opposed to NW quadrant on the starboard side?

It fits better on tail to show it in NE quad, but it beats the purpose and shows up transposed logo as opposed to the correct side?

Anyone, from NWA, knows why this was done?????

Disclaimer: This serves no purpose other than to clear my curiosity.

73 replies: All unread, showing first 25:
 
User currently offlineBraniff727 From United States of America, joined Sep 2000, 686 posts, RR: 1
Reply 1, posted (8 years 2 months 3 weeks 4 days 12 hours ago) and read 6898 times:

1. Consistency, the arrow always points to the front of the aircraft.
2. The "compass" is always pointing forward, never backward signifying NWA's commitment to the future and moving ahead.

Those are the only two I can remember from the roll out.



Climbing
User currently offlineBA787 From United Kingdom, joined Jun 2006, 2596 posts, RR: 7
Reply 2, posted (8 years 2 months 3 weeks 4 days 12 hours ago) and read 6898 times:

Quoting Braniff727 (Reply 1):

Wow good memory  bigthumbsup 

Bit off topic but isn't the NWA livery gorgeous

Tom Big grin


User currently offlineMX757 From United States of America, joined Aug 2005, 628 posts, RR: 12
Reply 3, posted (8 years 2 months 3 weeks 4 days 11 hours ago) and read 6813 times:

Quoting BA787 (Reply 2):
Bit off topic but isn't the NWA livery gorgeous

Yeah it is nice. But everytime I see NWA on the fuselage I think of the eighties rap band "Nigazz With Attitudes".



Is it broke...? Yeah I'll fix it.
User currently offlineRikkus67 From Canada, joined Jun 2000, 1645 posts, RR: 1
Reply 4, posted (8 years 2 months 3 weeks 4 days 11 hours ago) and read 6787 times:

IMHO, I feel that the previous logo was the best that Northwest has had. I wish that NWA had kept the previous logo, with the current paintscheme. I think NWA partially missed the mark with the introduction of the new logo, although I understand the idea behind it.

The previous logo, with the triangle pointing towards the NW, and the intigration of both the triangle and the "N" to make the "W"...pure genious!



AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
User currently offlineMptpa From United States of America, joined Feb 2006, 546 posts, RR: 0
Reply 5, posted (8 years 2 months 3 weeks 4 days 7 hours ago) and read 6601 times:

I agree with the compass pointing forward and signifying forward movement, etc. However, I do not agree that the main meaning of the logo which is NorthWest pointing Compass is gone on the starboard. Now it is just an arrow pointing forward. The triangle still would have had an apex ponting forward even though the compass pointer would have a vector pointing up/back if they put the correct version!!

I do agree with Rikkus67, the previous logo was ingenious. It would have looked smart and kept the meaning in the new paint scheme.


User currently offlineFI642 From Monaco, joined Mar 2005, 1079 posts, RR: 2
Reply 6, posted (8 years 2 months 3 weeks 4 days 5 hours ago) and read 6499 times:

The old logo was best; it formed not just a compass point- but made the N a W.

I also think the whole tail on the DC-10's should have been painted red.



737MAX, Cool Planes for the Worlds Coolest Airline.
User currently offlineBen330NWA From United States of America, joined Feb 2006, 36 posts, RR: 1
Reply 7, posted (8 years 2 months 3 weeks 4 days 5 hours ago) and read 6471 times:

what I was told when I was still employed there was that the arrow pointing to the NE also signifies NWA as a global carrier, that it doesn't just fly to the northwest, but everywhere. they should've kept the old logo...and just modified the livery.

User currently offlineN766UA From United States of America, joined Jul 1999, 8267 posts, RR: 23
Reply 8, posted (8 years 2 months 3 weeks 4 days 5 hours ago) and read 6443 times:

Quoting BA787 (Reply 2):
Bit off topic but isn't the NWA livery gorgeous

Depends on the shade of silver. Alot of airplanes I see have an almost white tint and they look like total crap, especially with a more silver nosecone.



This Website Censors Me
User currently offlineEjmmsu From United States of America, joined Oct 2004, 1692 posts, RR: 0
Reply 9, posted (8 years 2 months 3 weeks 4 days 4 hours ago) and read 6414 times:

For some reason, the new livery tends to keep its silver color better on the DC-9.. and often the Airbii tend to fade and get the white tint for some reason.


"If the facts do not conform to the theory, they will have to be disposed of"
User currently offlineD L X From United States of America, joined May 1999, 11336 posts, RR: 52
Reply 10, posted (8 years 2 months 3 weeks 4 days 2 hours ago) and read 6319 times:

Quoting N766UA (Reply 8):
Depends on the shade of silver. Alot of airplanes I see have an almost white tint and they look like total crap, especially with a more silver nosecone.

I swear I've seen this color scheme with different tints on the various types. The 319s appear very silver colored and shiny metallic. The DC-9s appear to be more grey and lest metallic. The 747s appear very white. The 320s appear pearlish. Is this really all the same paint?

Quoting Ejmmsu (Reply 9):
Airbii

Airbii is not a word. If Airbus were Latin, the plural would be Airbi, with one 'i'.



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User currently offlineN766UA From United States of America, joined Jul 1999, 8267 posts, RR: 23
Reply 11, posted (8 years 2 months 3 weeks 4 days 2 hours ago) and read 6314 times:

Quoting D L X (Reply 10):
Is this really all the same paint?

I agree with your distinctions. It cannot possibly be the same paint/painter.



This Website Censors Me
User currently offlineFlyDeltaJets From United States of America, joined Feb 2006, 1881 posts, RR: 2
Reply 12, posted (8 years 2 months 3 weeks 4 days 2 hours ago) and read 6314 times:
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Quoting MX757 (Reply 3):
Yeah it is nice. But everytime I see NWA on the fuselage I think of the eighties rap band "Nigazz With Attitudes".

WHAT?



The only valid opinions are those based in facts
User currently offlineD L X From United States of America, joined May 1999, 11336 posts, RR: 52
Reply 13, posted (8 years 2 months 3 weeks 4 days 2 hours ago) and read 6296 times:

Quoting FlyDeltaJets (Reply 12):
WHAT?

Yeah. That's right.

Clearly the execs who made this decision to rebrand the airline NWA don't have kids that listen to rap.



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User currently offlineNavairjax From , joined Dec 1969, posts, RR:
Reply 14, posted (8 years 2 months 3 weeks 4 days 2 hours ago) and read 6284 times:

Quoting FlyDeltaJets (Reply 12):
WHAT?

Google NWA and see what comes up as the second site. That should answer your question.


User currently offlineEMBQA From United States of America, joined Oct 2003, 9364 posts, RR: 11
Reply 15, posted (8 years 2 months 3 weeks 4 days 2 hours ago) and read 6264 times:

Port - Starboard..... boats
Left - Right.... airplanes

Quoting N766UA (Reply 8):
Depends on the shade of silver. Alot of airplanes I see have an almost white tint and they look like total crap, especially with a more silver nosecone.

The color is actually Pearl White.....it's not Silver.

[Edited 2006-06-25 04:36:28]


"It's not the size of the dog in the fight, but the size of the fight in the dog"
User currently offlineFlyDeltaJets From United States of America, joined Feb 2006, 1881 posts, RR: 2
Reply 16, posted (8 years 2 months 3 weeks 4 days 2 hours ago) and read 6240 times:
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Quoting D L X (Reply 13):



Quoting Navairjax (Reply 14):

I probably listen to more rap than the majority of people in this forum but NWA on the side of a plane in NW colors never put that image in my head.



The only valid opinions are those based in facts
User currently offlineD L X From United States of America, joined May 1999, 11336 posts, RR: 52
Reply 17, posted (8 years 2 months 3 weeks 4 days 1 hour ago) and read 6225 times:

Quoting EMBQA (Reply 15):
The color is actually Pearl White

Sorry for the plug but, really?


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Photo © Damon Marcus Lewis




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User currently offlineD L X From United States of America, joined May 1999, 11336 posts, RR: 52
Reply 18, posted (8 years 2 months 3 weeks 4 days 1 hour ago) and read 6203 times:

Quoting FlyDeltaJets (Reply 16):
I probably listen to more rap than the majority of people in this forum but NWA on the side of a plane in NW colors never put that image in my head.

Whenever I see or hear the letters NWA, I think the rap group. It's hard to think of the airline even when I see it on the side of the plane.



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User currently offlineM404 From United States of America, joined Nov 2003, 2226 posts, RR: 5
Reply 19, posted (8 years 2 months 3 weeks 4 days 1 hour ago) and read 6189 times:
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As for myself on this oft discussed thread I STILL think the N/E facing compass point was done simply in error no matter what anyone says while trying to justify it after the fact. I do like the story about NW going all directions though and want to be thought of that way. Anyone who needs to be told that however would never figure out that it was a compass in the first place. But then, from the standpoint of someone who has unloaded lots of newly painted acft, their is no way I will beleive any paint company would say they are all "pearl white" either.

A Contrarian.



Less sarcasm and more thought equal better understanding
User currently offlineAlias1024 From United States of America, joined Oct 2004, 2759 posts, RR: 2
Reply 20, posted (8 years 2 months 3 weeks 4 days 1 hour ago) and read 6162 times:

Quoting D L X (Reply 18):
Whenever I see or hear the letters NWA, I think the rap group. It's hard to think of the airline even when I see it on the side of the plane.

 checkmark 
Everytime I see NWA on the side of the plane, I think the same thing. I remember laughing for about a full minute the first time I saw the new paint scheme. Somehow I doubt Northwest wants me to associate their airline with the controversy that was NWA. "F--- the police" probably isn't the image they were going for.

Back to the logo. It is the perfect symbol for a company in such disarray. A company called Northwest yet the compass points Northeast. Now I know why the airline is bankrupt. Management doesn't even know what direction the company is going. Again, not the image they wanted me to associate with their company.

The paintscheme definately looks better on the airbus. It makes the 747 look absolutely stupid, but the A-330 is beautiful.



It is a mistake to think you can solve any major problems with just potatoes.
User currently offlineMptpa From United States of America, joined Feb 2006, 546 posts, RR: 0
Reply 21, posted (8 years 2 months 3 weeks 3 days 20 hours ago) and read 6028 times:

Quoting EMBQA (Reply 15):
Port - Starboard..... boats
Left - Right.... airplanes

I stand corrected. I deal with both and switch in sides of my brain.....


User currently offlineOwlEye From Netherlands, joined Feb 2006, 959 posts, RR: 2
Reply 22, posted (8 years 2 months 3 weeks 3 days 18 hours ago) and read 5967 times:

This subject has been discussed before. First of all it is strange to name an American airline North West Airlines when the airline is based in the North East of this continent. Anyway from European perspective NWA is indeed based in the North West.

There is something to say about the flying direction in relation to reversable liveries. But often brands do not allow to reverse logo despite the flying direction. In my opinion a good logo should always be reversable. However in this case (NWA) it shouldn't have been possible. I think that was the biggest mistake NWA made with their livery 'upgrade'. Their former brand sign (even their complete master brand) was better. When you name your airline 'North West Airlines' don't let the pointer point to the North-East (like now the compass needle is pointing on the right side). From the other hand this new logo is correct (from American continent perspective) because on the right side the logo points precisely to the direction of NWA homebase. I understand with this livery upgrade the concerned design agency must have encountered this problem. But though it looks soo unprofessional and very confusing. This must not have been approved.

Regards,
OwlEye, http://www.liladesign.com


Look how very, very smart the former NWA logo was: it forms the N and at the same time the W, formed by the pointer which points to the North-West. How strange the new tail logos (in the background) are pointing to the North-East. How double, how confusing.


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User currently offlineOwlEye From Netherlands, joined Feb 2006, 959 posts, RR: 2
Reply 23, posted (8 years 2 months 3 weeks 3 days 17 hours ago) and read 5915 times:

And when you look at this particular webpage of NWA you can feel that NWA is feeling uncomfortable about their right side tailfin logo: all images a left side views....
http://www.nwa.com/corpinfo/upclose/photos/


User currently offlineMptpa From United States of America, joined Feb 2006, 546 posts, RR: 0
Reply 24, posted (8 years 2 months 3 weeks 3 days 17 hours ago) and read 5906 times:

Quoting OwlEye (Reply 22):
the airline is based in the North East of this continent

As a matter of fact, NWA is headquartered in Eagan, MN; and they had their origin flying in the Northwest US and the Orient (hence the previous name of Northwest Orient Airlines).

But I compleyely agree with your reversibility confusion, as I had the same sentiment which prompted my to ask the question in the first place.


25 EMBQA : Really...!! It's Pearl White...
26 DeltaGator : Well, they do have a hub in Detroit which is pretty ghetto. Perhaps they can offer expanded "A Bitch is a Bitch" service to LAX complete with spinner
27 Post contains links and images 777way : Then what colour are Etihad and Air Dolomiti using? because theirs is actually Pearl White compared to NWA's more Silver metallic. View Large View Me
28 Post contains images SirOmega : Indeed too I associate NWA with the rap group and not the airline (I just think NW for the airline).
29 DTW757 : Well It appears Delta is targeting this clientelle and not NWA.
30 N801NW : Somewhere on the web there is a story from one of the SF papers about irony and the Northwest livery change. Said a corporate spokewoman at the time,
31 DeltaGator : The Flash version of this one is much funnier since it has visual images of the idiotic hip hop crowd versus a bunch of planes.
32 DTW757 : I know...LOL...I was looking for it but couldn't find it but yes I have to agree it is hillarious!
33 Gregarious119 : Have you been to their "hub" in DTW in the last 3 years? First rate facility - there's nothing ghetto about it. Now that Concourse B and C are rebuil
34 Post contains links Backfire103 : Well after a search on google i found the flash version. http://hunderi.com/flash/Movies/7m.htm I have to say both of them are hillarious.
35 Post contains links DTW757 : I dont understand this. Does this mean that Port and Starboard terms are not applied to aircraft? Also, since we got off on a tangent with funny ghet
36 EMBQA : That is correct. Aviation does not use the terms Port and Startboard. Now I'm not saying no one uses it, it's just very-very rare and with 15 years i
37 AlexPorter : Another reason the rap reference may have been lost on corporate is that the news media in Minneapolis (and probably Detroit/Memphis as well) has use
38 DeltaGator : Yes. Perhaps my grammar was a bit off but I thought I was pretty clear about the city being ghetto. I know the McNamara Terminal is very nice though
39 JBo : No it's not. It's simply being reflected on the other side for consistency. Why does everyone get their panties in a bunch over the compass pointing
40 D L X : Northwest Airlines might far outdate the rap group, but NWA far outdates the airline's use of the letters. And as far as "has-beens," I suppose they'
41 Rampkontroler : " target=_blank>http://www.nwa.com/corpinfo/upclose/...otos/ Thanks for the laugh! I've always hated the new logo for all the reasons stated, and othe
42 Post contains links OwlEye : True, consistency is very important for a brand, even for every brand. Also for the NWA brand symbol concerned that should have been the case. Yes, t
43 OwlEye : I believe that was a smoke curtain for the public to justify the error they made.
44 D L X : Or, maybe it recognizes the reality that YOU CANNOT FIT a northwest pointing compass on the tail. That part of the compass is completely missing, in
45 OwlEye : True, but then they should re-design the whole thing. Northwest is Northwest and not Northeast, right?
46 Braniff727 : Or it could be that the average passenger flying Northwest couldn't care less about which "direction" the compass arrow is pointing on the right side
47 Post contains links and images Jano : [sarcams] It's even worse. The USA flags on the starboard side of all USA registered aircraft are painted incorrectly with stars on the right side of
48 Iluv727s : A logo that requires explanation is not a good logo.
49 Post contains images FoxBravo : You beat me to it--I was going to mention that it is perfectly correct for flags to be painted "backwards" on the right side of an aircraft, so why n
50 Post contains links and images DTW757 : If you don't pay any attention to the compass pointing NE, the adjusted logo on the right side is very visually appealing. United has two logo's on t
51 Post contains images Gregarious119 : That's kind of like the arrow in the FedEx logo - never noticed it before, but now I'll see that every time I look at the a/c. Having part adjusted a
52 Post contains images Rampkontroler : Flags are one thing, we know why that is, but logos are another. For NW, the only issue really is that WE all know that it is supposed to be a compas
53 JBo : Who says the logo HAS to be a literal interpretation of a compass pointing to the northwest? If I'm not mistaken, the recent logo change and design i
54 Post contains images Rampkontroler : Actually, to be more precise, it's the nature of the logo...some work both ways, some don't! And that's what NW is saddled with, a one way logo. The f
55 Post contains images Longhornmaniac : The problem with that is its a pretty big goof. Its one thing when, like United, the direction of the logo isn't very important. But because the name
56 Post contains images Mikephotos : After reviewing this post, NW has decided to correct the horrible problem with newly delivered aircraft featuring reverisble tails. The tails are able
57 Post contains images Rampart : You can say this about any logo. Marketing and branding go through a lot to justify an image, but few pay attention. I do, but I have an interest in
58 OwlEye : Some of your statements make sense and clear some skies. Nevertheless in this case (with the pointer to the Northeast on the right side tailfin) they
59 Post contains images 727LOVER : Why does the fuselage say NWA? Northwest is ONE word. That's cheating.
60 Post contains images Corey07850 : Sweet, a Mooney 757
61 Post contains images AirframeAS : They should have kept this on the tail and did the silver bullet look but remove the gawd awful "NWA" on it! Keep the 'Northwest' titles on it. Can a
62 DeltaGator : That arrow serves a purpose. FedEx shortened the name from Federal Express because folks might associate Federal with the government which is slow th
63 Post contains images JBo : Then why are compasses abbreviated 'NW'?
64 D L X : Much Ado about nothing... Does it *truly* matter what direction the symbol in the logo is pointing? Baloney. Do you need to know what the CBS "Eyeball
65 Post contains images QXatFAT : Lol maybe its just at DTW. Assuming thats where DTW is on the circle
66 Post contains images AerospaceFan : Since we're on the topic of NWA's new livery, I must say that I don't particularly care for the lower-case-type font they're using for the company's a
67 DeltaGator : Don't even get me started on our written name at AT&T. We aren't supposed to write it any way other than the uppercase letters but then they go and pu
68 Post contains images AerospaceFan : Ah, yes. Lower-case AT&T logo -- another pet peeve of mine. (A very small pet peeve, to be honest; Chihuahua-sized, if that. But a peeve nonetheless.)
69 JAFA : That is your assumption. Just about all airlines use images of the aircraft nose pointing forward in thier advertising. I think it would look confusi
70 AerospaceFan : In defense of NWA, the old "switcheroo" that they do with their logo is also done with the American flag, as someone else, I think, has already noted.
71 QantasA380 : Both of these points are extremely valid at a strategic level. Airlines and indeed most other businesses are becoming more and more concious of the s
72 JBo : They could have done that, but I think that would have been too much confusion for the public. By maintaining the subtle "Northwest" titles, the curr
73 Jaylink : Perhaps a bit off-topic, but this is exactly how I feel about UA's new livery. The regional jets look terrific, but the 747 was better in gray.
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