NYCFlyer From United States of America, joined Jan 2005, 1388 posts, RR: 9
Reply 4, posted (9 years 1 month 4 days 20 hours ago) and read 8607 times:
really impressive ads! Though I have never seen such cross-brand promotion in an ad before, not just in airlines, but in any industry. Are Coke, DHL, etc. essentially endorsing US? I bet the General Counsels of all those companies had some fun dealing with the approval process for these ads. I would love to hear DL's reaction that a senior exec at Atlanta-based Coca Cola is on a US ad!
but all in all, I think they're really effective, very well done ads. kudos to US, I hope their revamped airline succeeds.
KYAir From United States of America, joined Jan 2004, 362 posts, RR: 3
Reply 6, posted (9 years 1 month 4 days 19 hours ago) and read 8505 times:
I love the commercials. They remind me of the way airlines advertised in the '80s, actually promoting service rather than just low fares. The tarmac shots are vaguely reminiscent of some of the last Piedmont commercials.
Very classy and well done, US!
Don't cry because it's over, smile because it happened - Dr. Seuss
Aa757first From United States of America, joined Aug 2003, 3350 posts, RR: 7
Reply 11, posted (9 years 1 month 4 days 18 hours ago) and read 8380 times:
I watched some of them. Some were okay, some were downright stupid. Especailly Coca-Cola, Lawyer's Foundation for Diversity and PetSmart. Were they reading their lines off of teleprompters? The new theme music isn't all that bad, but I liked the last two better. All in all, fairly stupid.
Gilesdavies From United Kingdom, joined Dec 2003, 3122 posts, RR: 1
Reply 12, posted (9 years 1 month 4 days 16 hours ago) and read 8290 times:
The money is to be made by the corporate customers and flying their personnel first class. If these people endorsing the airline can demonstrate the airlines reliability and that they represent good value, (which I think they have done well) I think the business community will take note.
I wonder how the adverts were paid for... For Example, as these other companies got to advertise their businesses, would they have contributed to the cost of the commercial?
I really like the music and adverts, and really give the airline a nice corporate identity.
I wonder how many people speaking in the ads fly US Airways, in coach?
Captaink From Mexico, joined May 2001, 5116 posts, RR: 11
Reply 13, posted (9 years 1 month 4 days 16 hours ago) and read 8289 times:
Quoting Aa757first (Reply 11): The new theme music isn't all that bad, but I liked the last two better. All in all, fairly stupid.
So can someone verify if this is indeed the new Theme Music? A friend of mine flew US last week, and said it was the same music as before, but seeing as he isn't much of an aviation buff, I am not sure if I can take his word for it. SOAC.. where are you?
A340600 From United Kingdom, joined Aug 2003, 4107 posts, RR: 51
Reply 23, posted (9 years 1 month 4 days 14 hours ago) and read 8052 times:
Hmm, they're ok, but possibly some of the falsest things I have ever seen. Did they learn those lines or read them off an autocue And how an earth did it take 4 days to film them, what were they doing, drinking a lot of coke
Despite the name I am a Boeing man through and through!