NYCFlyer From United States of America, joined Jan 2005, 1381 posts, RR: 10 Reply 4, posted (6 years 11 months 6 hours ago) and read 6275 times:
really impressive ads! Though I have never seen such cross-brand promotion in an ad before, not just in airlines, but in any industry. Are Coke, DHL, etc. essentially endorsing US? I bet the General Counsels of all those companies had some fun dealing with the approval process for these ads. I would love to hear DL's reaction that a senior exec at Atlanta-based Coca Cola is on a US ad!
but all in all, I think they're really effective, very well done ads. kudos to US, I hope their revamped airline succeeds.
KYAir From United States of America, joined Jan 2004, 362 posts, RR: 3 Reply 6, posted (6 years 11 months 5 hours ago) and read 6173 times:
I love the commercials. They remind me of the way airlines advertised in the '80s, actually promoting service rather than just low fares. The tarmac shots are vaguely reminiscent of some of the last Piedmont commercials.
Very classy and well done, US!
Don't cry because it's over, smile because it happened - Dr. Seuss
Aa757first From United States of America, joined Aug 2003, 3338 posts, RR: 9 Reply 11, posted (6 years 11 months 4 hours ago) and read 6048 times:
I watched some of them. Some were okay, some were downright stupid. Especailly Coca-Cola, Lawyer's Foundation for Diversity and PetSmart. Were they reading their lines off of teleprompters? The new theme music isn't all that bad, but I liked the last two better. All in all, fairly stupid.
Gilesdavies From United Kingdom, joined Dec 2003, 2883 posts, RR: 1 Reply 12, posted (6 years 11 months 2 hours ago) and read 5958 times:
The money is to be made by the corporate customers and flying their personnel first class. If these people endorsing the airline can demonstrate the airlines reliability and that they represent good value, (which I think they have done well) I think the business community will take note.
I wonder how the adverts were paid for... For Example, as these other companies got to advertise their businesses, would they have contributed to the cost of the commercial?
I really like the music and adverts, and really give the airline a nice corporate identity.
I wonder how many people speaking in the ads fly US Airways, in coach?
Captaink From Mexico, joined May 2001, 5093 posts, RR: 13 Reply 13, posted (6 years 11 months 2 hours ago) and read 5957 times:
Quoting Aa757first (Reply 11): The new theme music isn't all that bad, but I liked the last two better. All in all, fairly stupid.
So can someone verify if this is indeed the new Theme Music? A friend of mine flew US last week, and said it was the same music as before, but seeing as he isn't much of an aviation buff, I am not sure if I can take his word for it. SOAC.. where are you?
You mean the Lawyer's Committee for Civil Rights Under Law? Maybe you didn't like them because you didn't watch them? A thought...
Anyways, they did an excellent job. I'm especially fond of the choreographed fly-bys to end each commercial. Well done (and difficult!).
But, my question remains... What happened to the Spirit of Pittsburgh?! Bring it back! Just because the hub is being defocused doesn't mean you can't use the song!
A340600 From United Kingdom, joined Aug 2003, 4103 posts, RR: 53 Reply 23, posted (6 years 11 months ago) and read 5720 times:
Hmm, they're ok, but possibly some of the falsest things I have ever seen. Did they learn those lines or read them off an autocue And how an earth did it take 4 days to film them, what were they doing, drinking a lot of coke
Despite the name I am a Boeing man through and through!
Steeler83 From United States of America, joined Feb 2006, 8815 posts, RR: 19 Reply 24, posted (6 years 11 months ago) and read 5714 times:
Quoting D L X (Reply 16): What happened to the Spirit of Pittsburgh?! Bring it back! Just because the hub is being defocused doesn't mean you can't use the song!
AMEN TO THAT!!!!!!!!!!!!!!!!!!!!!
Do not bring stranger girt into your room. The stranger girt is dangerous, it will hurt your life.
25 OMA2FAI2SAV: Not bad. Nothing great IMHO, but not too bad either. Best part of them is the "choreographed fly-bys" at the end.
26 Burnsie28: They are ok, but I find it funny how a couple companies who have large business in Asia say they fly US Airways. Also, is that the only Coca-Cola guy
27 Cactus739: If you look closely at the end of the Coca Cola guy commercial...it looks like a 737 in the new colors is taking off....
28 USPIT10L: As you can see by my new signature, I love the new ads. As I've said again and again, I love the direction the new US Airways is heading in. This is e
29 Steeler83: I remember those ads. Ironically, my first time on an airplane was with USAir in October of 1992... I wonder what their campaign ads were from the '8
30 UTwriter: I understand the target audience, but these ads are completly lacking in imagination and artistry. Try again US!
31 USPIT10L: That is one bit of info I wish I had access to. But I've never seen a USAir ad from the '80s. I know their slogan was "fly the USA on USAir" but that
32 SonOfACaptain: It is indeed the new theme music. And while it is nice, I prefer the older one myself. Although you friend is correct too. The old theme music is on
33 AirCop: Guess one has to define "new"commericals, same format as the Were on Board America West commericals. For those in the Phoenix area they commericals ha
34 Bomber996: I must say that I do like these ads. Way to go US! the Airbus look just smashing too! Peace
35 AlexPorter: This was most likely part of the deal to go with Coke as the beverage lineup on US over Pepsi. Coke gets free exposure and a contract with US, while
36 PITA333: I like it, actually..... but like stated above its just like the "Get On Board" commercials for America West. Love the theme, however I love the US Ai
37 Steeler83: Shoot! my mom taped the last episode of St. Elsewhere in the Spring of 1988, and low and behold, there's an ancient US Airways (USair) commercial on
38 Transtar01: This is totally awesome!! Congratulations to Doug Parker and crew for putting this refreshing new airline on the front page and on the roll! Fly them
39 Transtar01: This is totally awesome!! Congratulations to Doug Parker and crew for putting this refreshing new airline on the front page and on the roll! Fly them
40 Propilotjw: Very classy and no BS. Great job to the team at the new US Airways!
41 Wjcandee: These are fresh and different, show the huge reach of the combined carrier, and cross-brand with some of the best in the USA. I like the fact that the
42 HPAEAA: Well, I like 'em.. maybe I need duel status lol..
43 United787: The connection between US and the supporting companies is weak and forced. But the planes look great and the route map looks even better. I think all
44 A319114: I like 'em, especially the 319 rotating behind the DHL guy in the end.
45 Aeroplan73: Nice use of cross promotion. Not exactly subtle, but good music and catchy.
46 Molykote: It does seem a bit forced but the route map looks awesome. I think they should go for a commercial where the route map animation is slowed down to the
47 United787: That is a great idea, I think it would highlight their new comprehensive route system.
48 PITA333: I wonder when we can actually see them on TV! I wouldnt mind seeing them in the PIT area soon.
49 JetBlueGuy2006: Definatly Are these going to air on TV at all?
50 Mainliner: I love the ads and the music! Very classy. In my opinion though, they should have showed Hawaii service on the route map; maybe start on the west coas
51 DTWAGENT: I liked them. I love the music also....I really think the New USAIRWAYS is going to make it. Good luck to all the employees at USAirways..... Chuck
52 FCYTravis: The transformation theme can still be heard on all the US Airways safety/boarding videos. I think it's super-classy.
53 Jerion: Here's a link to one of the old "USAir begins with you" commercials. http://www.retrojunk.com/details_commercial/931 Enjoy it gang. Jeremy
54 Mainliner: Does anyone have a link to the 'Transformation' music? I've never heard it.
55 HPAEAA: Click on the link for the commercials.. theres one with just the music...
56 SonOfACaptain: Here you go....just scroll down a little bit. http://www.idhal.com/cockroach/cockroach.htm -SOAC
57 RICARIZA: By experience, respectable Spoke persons sell very well. I think these are clean and "to the point" commercials.. I personally like them. Thanks for S
58 D L X: Barf. No one is going to hear that music and think "US Airways." For that matter, I'm not sure if anyone is going to hear the new music and think US
59 Hawaiian717: Anyone who has spent a long time on hold when calling US Airways will.
60 Captaink: Obviously if you heard the song out of the blue you won't associate it with US Airways. BUt trying flying them just once, connecting flights both wit
61 D L X: I must have heard the wrong thing then, since I can't find any discernable melody in that song. It's simply not a jingle. And it's boring. And there'
62 ChrisNH: In other news today, it was reported that Oracle will receive free travel from USAirways for its corporate personnel for a period of one year. Now, t
63 Atnight: I think their marketing was smart in doing something a little odd and new.... I do hope the best for US Airways, though I don't think I've ever flown
64 N751PR: The layout of the site, the using of executives, even the feature where you get to listen to the theme song...yeah it really does remind me as well o
65 Vatveng: Probably, although out on a tarmac with only 30 seconds of copy they would use cue cards. These are executives, not actors. You ever shot a TV commer
66 Hawaiian717: It is. Just follow the link in the thread starter and it's there.
67 ABQopsHP: Those commercials were shot in Roswell NM. HP/US, sends the a/c down there for paint jobs. Most likely those were a/c recently given the new paint sch
68 Gilesdavies: I notice the Coca-Cola endorsement advert for US Aiways has dissapeared! Obviously the Coca-Cola board of directors did not approve or other airlines
69 Asturias: The A320 is so prominent in the commercials it is as if US Airways only flies A320s Beautiful machine. Nice, tacky airline commercials though. Just th
70 HPAEAA: HP came pretty close lol, they had a small 757 fleet, and were in the process of begining to phase out the 737's they had... which left a couple A319
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