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Airline Advertising  
User currently offlineN312RC From United States of America, joined Aug 2000, 2683 posts, RR: 16
Posted (14 years 3 months 2 weeks 6 days 22 hours ago) and read 246 times:

I remember along time ago hearing the United "song" on TV and the radio. Do they still use that (Rapshody in Blue) in their marketing?? I have seen "747 Braniff Place" and their crazy dressed F/A's. What other wacky adverts have you ran across?? What did some former airlines advertise?? Did Pan Am have a song?? Eastern, National, Republic?? How did they advertise?


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12 replies: All unread, jump to last
 
User currently offlineAAtripleseven From United States of America, joined Jun 2000, 324 posts, RR: 0
Reply 1, posted (14 years 3 months 2 weeks 6 days 21 hours ago) and read 200 times:

Southwest definitely has a strong marketing program. Billboards in the cities they serve include:

"Austin Auften"
"More Dallas Touchdowns"
"More Liftoffs to Houston"
"Phoenix Phast"
"LAX A.S.A.P."

Check out there website and you can view some of their advertisements from the early seventies to the present. I highly recommend it.


User currently offlineGreeneyes53787 From United States of America, joined Aug 2000, 844 posts, RR: 0
Reply 2, posted (14 years 3 months 2 weeks 6 days 21 hours ago) and read 182 times:

Some airlines advertised on airplane parts such as air brakes. A pax would be sitting next to the wing and close to landing she'd see "Fly Eastern" or something like this on an air brake.

Of course this especially worked well after the aircraft was sold without telling the new owner about it. The message would be hidden except when the brakes were used.

GE