N312RC From United States of America, joined Aug 2000, 2678 posts, RR: 18 Posted (12 years 8 months 1 week 5 days 19 hours ago) and read 239 times:
I remember along time ago hearing the United "song" on TV and the radio. Do they still use that (Rapshody in Blue) in their marketing?? I have seen "747 Braniff Place" and their crazy dressed F/A's. What other wacky adverts have you ran across?? What did some former airlines advertise?? Did Pan Am have a song?? Eastern, National, Republic?? How did they advertise?
AAtripleseven From United States of America, joined Jun 2000, 324 posts, RR: 1 Reply 1, posted (12 years 8 months 1 week 5 days 19 hours ago) and read 193 times:
Southwest definitely has a strong marketing program. Billboards in the cities they serve include:
Greeneyes53787 From United States of America, joined Aug 2000, 844 posts, RR: 0 Reply 2, posted (12 years 8 months 1 week 5 days 18 hours ago) and read 175 times:
Some airlines advertised on airplane parts such as air brakes. A pax would be sitting next to the wing and close to landing she'd see "Fly Eastern" or something like this on an air brake.
Of course this especially worked well after the aircraft was sold without telling the new owner about it. The message would be hidden except when the brakes were used.