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Bmed - The BA Franchise  
User currently offlineCHRISBA777ER From UK - England, joined Mar 2001, 5964 posts, RR: 62
Posted (8 years 2 months 1 week 6 days 14 hours ago) and read 2536 times:

Hi chaps - anyone know when the Franchise is up and how long it runs for? Any ideas as to the break clauses? What are the chances for KJ to go it alone?

Thanks,

CM


What do you mean you dont have any bourbon? Do you know how far it is to Houston? What kind of airline is this???
10 replies: All unread, jump to last
 
User currently offlineBMED From United Kingdom, joined Dec 2004, 860 posts, RR: 6
Reply 1, posted (8 years 2 months 1 week 6 days 14 hours ago) and read 2525 times:

There always seems to be mixed feelings towards the levels of service on BMED but I would think that it would be better for BMED to stay with BA or at least code share if nothing else. If you can one issue of airliner world had a couple of pages on the company which will be slightly out of date but all relevant in terms of history etc.


Living the jetset life! No better way to be
User currently offlineCHRISBA777ER From UK - England, joined Mar 2001, 5964 posts, RR: 62
Reply 2, posted (8 years 2 months 1 week 6 days 13 hours ago) and read 2518 times:

Wicked - thanks mate. Do you have any info about the franchise itself?


What do you mean you dont have any bourbon? Do you know how far it is to Houston? What kind of airline is this???
User currently offlineRaffik From United Kingdom, joined Feb 2006, 1716 posts, RR: 4
Reply 3, posted (8 years 2 months 1 week 6 days 13 hours ago) and read 2494 times:

As far as I know, it has recently been renewed- I am sure that someone will correct me if I'm wrong.

They have made an order for 6 more A321 aircraft, which indicates that the franchise is going well.

I have flown them a few times, in Y and J- Business is quite good, Economy feels quite cramped with 31" pitch on an A320 on a 5hr 15 minute flight to London from Beirut! (I now use ME's A330 from LHR with PTVs, 32-33" seat pitch" )

You wouldn't notice any difference between BA and BMED- down to the catering, IFE, seat covers, uniforms etc. The only difference is that the safety cards in the seat pockets have the BMED logo on them.

Sorry I couldn't be of more help with regards to the actual franchise agreement.



Happy -go- lucky kinda guy!
User currently offlineCHRISBA777ER From UK - England, joined Mar 2001, 5964 posts, RR: 62
Reply 4, posted (8 years 2 months 1 week 6 days 13 hours ago) and read 2457 times:

Nice one thanks Raffik. Apppreciated.


What do you mean you dont have any bourbon? Do you know how far it is to Houston? What kind of airline is this???
User currently offlineSpeedmarque From United Kingdom, joined Jul 2005, 684 posts, RR: 1
Reply 5, posted (8 years 2 months 1 week 6 days 9 hours ago) and read 2360 times:

Hi

BMED has its own website and I seem to remember it has a "franchise" section that explains all.

Google it and see.

Cheers


User currently offlineBMED From United Kingdom, joined Dec 2004, 860 posts, RR: 6
Reply 6, posted (8 years 2 months 1 week 6 days 6 hours ago) and read 2288 times:

From the BMED site

On March 30th 1997, BMED became a franchise partner of British Airways. British Airways withdrew its services to Beirut, Damascus and Amman, leaving BMED to be the sole British carrier serving these routes.

"The franchise partnership with British Airways combines BMED’s widely acknowledged high standards with British Airways' worldwide marketing network to the benefit of all our customers."
David Richardson, Chief Executive, BMED

"British Airways' franchise agreement with BMED enables customers to fly across a far more extensive range of routes in the region than we could offer ourselves, with competitive services of the highest quality and connections onto the British Airways extensive worldwide network."
Willie Walsh, Chief Executive, British Airways

Benefits for BMED are:-

Using globally recognised name, livery and flight code of British Airways
British Airways becomes world wide sales agent for BMED
BMED passengers able to join British Airways' Executive Club
Access to UK regional and international traffic fed into Heathrow
Benefits for British Airways are:-

Replacing unprofitable British Airways routes with positive revenue contribution
Introduction of the British Airways product to new destinations
Increased revenue from internationally connecting traffic

From another site

British Mediterranean Airways was established in 1994 by a group of private investors and began operations on 28 October that year with an Airbus A320, flying from London Heathrow to Beirut, the Lebanese capital. Damascus in Syria and Amman in Jordan were added to the network the following year, and the airline began flying a fortnightly charter service to Bishkek, capital of Kyrgyzstan, for gold miners. The effective utilisation of aircraft was recognised at the end of the year when the airline was presented with an Achievement Award from Airbus Industrie for the highest average flight duration of 3.7 hours.

In March 1997 the airline reached an agreement with British Airways, which would see the national carrier withdraw its own competing services to Beirut, Damascus and Amman, leaving British Mediterranean as the sole operator on a British Airways franchise basis. Under this agreement the airline trades as British Airways, with all flights operated under BA flight codes (the range BA6500-6669 are allocated to BMED flights). All BMED aircraft are presented in full British Airways livery, appointed with the same interior and class product as the BA main fleet, and staff wear the BA uniform. BMED flights are booked through British Airways and the airline participates in BA's Executive Club and BA Miles programme. BMED is an affiliate member of oneworld.

With the franchise agreement, British Mediterranean's operations moved from Heathrow's Terminal 3 to Terminal 4, allowing greater integration with the BA network. The airline has greatly benefited from the franchise arrangement, taking over unprofitable BA mainline services better suited to BMED's lower cost base, to destinations such as Baku, Tehran, Addis Ababa and Almaty. British Mediterranean has also launched a number of routes on its own, backed by the global sales and marketing of British Airways, as well as feeder traffic to and from Heathrow.

British Mediterranean Airways rebranded as BMED in November 2004, citing the shorter name and revamped logo will help stregthen the airline's image and be more recognisable for staff and customers alike.

BMED carried 277,000 passengers on its 6 aircraft, to 16 destinations in 15 countries during 2004.

[edit]
Destinations
BMED serves the following destinations: (at June 2006): Addis Ababa, Aleppo, Alexandria, Almaty, Amman, Ankara, Baku, Beirut, Bishkek, Damascus, Ekaterinburg, Khartoum, London (Heathrow), Tashkent, Tbilisi, Tehran and Yerevan.

Fleet
The BMED fleet consists of the following aircraft (at May 2006):

3 Airbus A320-200 consisting of: G-MEDE, G-MEDH, G-MEDK
4 Airbus A321-200 consisting of: G-MEDF G-MEDG G-MEDJ G-MEDL (Further 6 On order)
G-MEDA the A320 aircraft which launched the company in 1994 left the fleet in February 2006

Hope this helps



Living the jetset life! No better way to be
User currently offlineFlyCaledonian From United Kingdom, joined Dec 2003, 2089 posts, RR: 3
Reply 7, posted (8 years 2 months 1 week 6 days 5 hours ago) and read 2259 times:

BMED took delivery of their fifth A321-231 on 26th June. Like G-MEDL it has PTVs in World Traveller. I believe BMED is looking at installing these in its other aircraft too.

BMED operates routes that BA would struggle with itself, and has a good route network across Central Asia, the Middle East and North East Africa. It probably could go it alone, but as BMED points out in his website extracts, the current franchise arrangement brings mutual benefits for both carriers. You probably won't see lie-flat beds in Club or any form of World Traveller Plus in the near future due to the size of the aircraft operated. BMED seems to be consolidating its routes at the present time, increasing frequencies and selectively adding destinations (Daily service to Ankara being the latest, introduced this summer).



Let's Go British Caledonian!
User currently offlineBA From United States of America, joined May 2000, 11153 posts, RR: 58
Reply 8, posted (8 years 2 months 1 week 6 days 5 hours ago) and read 2249 times:

Quoting Raffik (Reply 3):
You wouldn't notice any difference between BA and BMED- down to the catering, IFE, seat covers, uniforms etc. The only difference is that the safety cards in the seat pockets have the BMED logo on them.

Also, in addition to the British Airways High Life magazine, BMED's own Impressions magazine is supplied in the seat pockets as well. It's quite a nice magazine actually...

Here's their website:
http://www.impressions-ba.com

I have flown BMED several times on the LHR-BEY-LHR sector, but for the first time this summer, I decided I wanted to give MEA a shot and I will definitely stick with MEA when I can get good fares.

The added comfort of a widebody on a 5 hour flight is really noticeable.

Quoting BMED (Reply 6):
G-MEDA the A320 aircraft which launched the company in 1994 left the fleet in February 2006

Any idea who she's flying for now? I've flown her several times to/from Beirut.



"Generosity is giving more than you can, and pride is taking less than you need." - Khalil Gibran
User currently offlineVV701 From United Kingdom, joined Aug 2005, 7531 posts, RR: 17
Reply 9, posted (8 years 2 months 1 week 5 days 12 hours ago) and read 2132 times:

Quoting BA (Reply 8):
Quoting BMED (Reply 6):
G-MEDA the A320 aircraft which launched the company in 1994 left the fleet in February 2006

Any idea who she's flying for now?

G-MEDA's last BMED revenue flight was TAS-EVN-LHR (BA6582) on 7 March.

On 9 March it was ferried LHR-SNN (KJ001).

On 30 March it was rolled out at SNN all-white with no titles.

On 26 May it was leased by Indian Airlines, registered VT-EYL and ferried ex-SNN as IAC003 still painted white without titles. (Route? Destination?)


User currently offlineVV701 From United Kingdom, joined Aug 2005, 7531 posts, RR: 17
Reply 10, posted (8 years 2 months 1 week 5 days 11 hours ago) and read 2118 times:

Quoting FlyCaledonian (Reply 7):
It probably could go it alone, but as BMED points out in his website extracts, the current franchise arrangement brings mutual benefits for both carriers.

History can be our only guide. When the Danish Moeller group decided to sell Maersk Air UK, BA's franchise partner based at BHX, there was a management buyout that created Duo Airways. The buyout occurred on 12 May 2003. However even though Duo's aircraft were4 repainted in their new colours during the July and August, they continued to operate as a BA franchise airline until the start of the winter schedules at the end of October 2003.

On 1 May 2005 Duo Airways was declared bankrupt and, with no Chapter 11 protection in the UK, entirely disappeared.

Of course the airline may have become bankrupt if it had retained the BA franchise. But one of the factors in their demise may have been the lack of bookings through the worldwide BA booking system.

As far as BMED is concerned I am sure that BA benefits on its trans Atlantic routes (both North and South) from passenger feed from BA flights. Likewise BMED will benefit from feed from BA trans-Atlantic flights and (at least to some of their more exotic central Asian destinations) from other flights (that will obviously also slightly up BA's load factors.) But I would have thought that BMED would additionally benefit from the fact that they can rely entirely on BA's booking system without the costs of running their own.


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