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United Airlines Logo In The Eighties  
User currently offlineNA From Germany, joined Dec 1999, 10817 posts, RR: 9
Posted (8 years 5 months 2 weeks 5 days 22 hours ago) and read 8421 times:

I have one question regarding the logo of UA during the age of the orange/red/blue bold-stripe livery (1976-93). Was the logo just two coloured blue/red, or did it include orange? Its not clearly to see on photos as the orange and red tones are very similar.


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Photo © Frank C. Duarte Jr.



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User currently offlineAeroWesty From United States of America, joined Oct 2004, 20822 posts, RR: 62
Reply 1, posted (8 years 5 months 2 weeks 5 days 22 hours ago) and read 8411 times:

Just blue and red in the logo.


International Homo of Mystery
User currently offlineNA From Germany, joined Dec 1999, 10817 posts, RR: 9
Reply 2, posted (8 years 5 months 2 weeks 5 days 22 hours ago) and read 8403 times:

Thanks!



filler


User currently offlineN174UA From United States of America, joined Jun 2006, 994 posts, RR: 0
Reply 3, posted (8 years 5 months 2 weeks 5 days 21 hours ago) and read 8339 times:

NA: The livery began appearing in 1974, as opposed to '76.

User currently offlineORDTerminal1 From United States of America, joined May 2006, 129 posts, RR: 0
Reply 4, posted (8 years 5 months 2 weeks 5 days 21 hours ago) and read 8302 times:

and what a brilliant livery it was...i wish they could have kept that livery and made slight modifications as the times warrented.


717, 727, 732,733, 734, 735, 738, 742, 744, 752, 763, 319, 320, 340, F100
User currently offlineSeeTheWorld From United States of America, joined Dec 2005, 1325 posts, RR: 4
Reply 5, posted (8 years 5 months 2 weeks 5 days 21 hours ago) and read 8277 times:

My dad was a pilot for United in the 1960s and 1970s, and I remember when the new livery came out in the mid-1970s. I was so excited, and I thought it was so cool. My dad didn't particularly like it. Now I think it was pretty typical 1970s over-the-top - think orange shag carpet and avacado appliances. Of course, it replaced a short-lived enhanced 1960s-early 1970s livery, which included big blue stars, a new United font, and a thicker red stripe (replacing a thin copper stripe) separating the silver on the under-belly. Honestly, I miss the livery of the 1960s, but I guess it's because it reminds me of my childhood. I do like the new livery - less is more - I think it's very sophisticated.

User currently offlineGregtx From United States of America, joined Apr 2006, 216 posts, RR: 1
Reply 6, posted (8 years 5 months 2 weeks 5 days 20 hours ago) and read 8238 times:

I think the failure of their logo is that it more closely resembles a 'W' instead of a 'U' in the 70's colours.

User currently offlineRikkus67 From Canada, joined Jun 2000, 1684 posts, RR: 1
Reply 7, posted (8 years 5 months 2 weeks 5 days 20 hours ago) and read 8220 times:

ORDTerminal1,

If you look at the striping on the previous blue/grey scheme, that red line is actually a very small version of the orange/red/blue stripe from the 70's scheme. I thought it brilliant to pay homage to that scheme! Unfortunately, in most pictures, because the stripe is so narrow, only the red/orange show up as one colour. The new colours were a cost savings, the three-coloured stripe now being 3 shades of blue... if you think about it though, they are paying tribute to United's blue and white schemes of the 50's, while retaining the three-stripe format started in the 70's!

check these photo out in the "large" size...

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Photo © Gregg Stansbery


...pretty sweet, eh? you can see the 70's colours in the stripe

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Photo © Ricardo Morales Centeno - APM


...variation on the three stripes....new scheme

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Photo © Bill Armstrong


50's blue and white

Rik, Canada



AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
User currently offlineChris133 From United States of America, joined Oct 2005, 303 posts, RR: 0
Reply 8, posted (8 years 5 months 2 weeks 5 days 18 hours ago) and read 8106 times:

Quoting NA (Thread starter):
Was the logo just two coloured blue/red, or did it include orange

Easy mistake to make since mixing red and blue will give you orange.


User currently offlineAeroWesty From United States of America, joined Oct 2004, 20822 posts, RR: 62
Reply 9, posted (8 years 5 months 2 weeks 5 days 18 hours ago) and read 8095 times:

Quoting Chris133 (Reply 8):
mixing red and blue will give you orange.

Mixing red and blue gives you purple. Mixing red and yellow gives you orange.  Wink



International Homo of Mystery
User currently offlineChris133 From United States of America, joined Oct 2005, 303 posts, RR: 0
Reply 10, posted (8 years 5 months 2 weeks 5 days 18 hours ago) and read 8086 times:

Quoting AeroWesty (Reply 9):
Mixing red and blue gives you purple. Mixing red and yellow gives you orange.

Ok ok technicalities. but its possible


User currently offlineRikkus67 From Canada, joined Jun 2000, 1684 posts, RR: 1
Reply 11, posted (8 years 5 months 2 weeks 5 days 18 hours ago) and read 8047 times:

My only compaint about the seventies scheme was the original small titles...even on the narrow bodies the titles looked TINY! When they readjusted the stripe to make the titles larger, then a true "classic" scheme was born!


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Photo © Frank C. Duarte Jr.


small titles, original cheatline-stripe

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Photo © Frank C. Duarte Jr.


LARGE titles, adjusted cheatline-stripe



AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20822 posts, RR: 62
Reply 12, posted (8 years 5 months 2 weeks 5 days 18 hours ago) and read 8015 times:

Quoting Rikkus67 (Reply 11):
When they readjusted the stripe to make the titles larger, then a true "classic" scheme was born!

I agree with this. The updated font size made it readable from a distance (even though the color scheme should have been regardless), without being ostentatious, like the huge lettering Pan Am went with on later versions of their livery.



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