BA From United States of America, joined May 2000, 11153 posts, RR: 59 Posted (13 years 11 months 2 weeks 4 days 17 hours ago) and read 2218 times:
Is this true? Personnally I think its just a bunch of crap! British Airways flight to Denver is ALWAYS full. This flight is very profitable with British Airways, and they love it. When I went on that flight, the flight was full completely that I got a middle seat!
Any help would be greatly appreciated!
"Generosity is giving more than you can, and pride is taking less than you need." - Khalil Gibran
SEVEN_FIFTY7 From United States of America, joined Sep 2000, 957 posts, RR: 4
Reply 4, posted (13 years 11 months 2 weeks 4 days 14 hours ago) and read 2073 times:
One mistake that a lot of people make is assuming that full flights translate into high profitability. That's not necessarily so. It really boils down to pricing and what everyone pays for that flight (as well as profitability from expensive/inexpensive cargo). Sometimes half-loads could earn much more money than full loads. It depends.
If you got a 777 filled with people paying an introductory fare of $180-OW to LHR, that might actually cause the company to lose money. A 40% load factor with people paying, say, $400 would be more profitable, especially if that plane is also carrying expensive cargo.
Full flights do not always mean successful routes.
Vadheim From Norway, joined Jul 2000, 623 posts, RR: 0
Reply 6, posted (13 years 11 months 2 weeks 4 days 5 hours ago) and read 2022 times:
This happened with SAS's daily Copenhagen (CPH) - Los Angeles (LAX) flights, which was discontinued in early 90's. High load factors but wrong mix. Too many tourists! Again; High load factors does'nt mean high profitability!
Mr K From , joined Dec 1969, posts, RR:
Reply 10, posted (13 years 11 months 2 weeks 2 days 14 hours ago) and read 1943 times:
It IS one of the most profitable routes to USA,largely due to lack of competition at the moment (only nonstop flight between Denver and UK).Equipment can vary from month to month,either 744 or 777 depending on season and indeed days of week,Fri,Sat,Sun,Mon,being busiest(I personally have flown out on a Wed.777 and back on a Fri 744).The BA duty manager has told me there have been times when he could have filled a 744 twice over and still turned people away,such has been demand on certain days at certain times of year.However such peaks and troughs are difficult to predict and aircraft switches are not always easy when schedules have been planned months in advance.Denver is still a newish route (2yrs) ,and BA are still monitering the profile as to gain maximum profitability.Take it from the horse's mouth,though,the Denver-London route is there to stay.