Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Airline To Fly With Reviled Raccoon  
User currently offlineLegallykev From Canada, joined Jul 2005, 109 posts, RR: 0
Posted (9 years 9 months 4 weeks 13 hours ago) and read 5711 times:

Source: http://www.thestar.com/NASApp/cs/Con...geid=968350072197&col=969048863851


Reviled city-wide for its uncanny ability to break into your trash bin, the raccoon has at least one admirer in Toronto.

Island airport-based Porter Airlines yesterday introduced "Mr. Porter" — a stylized raccoon — as a central part of the burgeoning company's identity as its sets itself up for a fall launch.

The company calls the raccoon a "smart and cheeky creature" in a news release, adding "Mr. Porter infuses the brand with charm, wit and an element of surprise."

Tyler Brûlé, the Winnipeg-born mind behind the London-based creative agency Winkreative, says he's fully aware of the raccoon's status as an urban pest, having lived in Toronto for a few years.

"Everyone from the BBC to nature channels have done documentaries on the success of raccoons in the urban environment in Toronto," Brûlé says. "For better or for worse, it's an animal that has become the city's unofficial mascot.

"We like the idea that the animal is cheeky and won't hesitate to snap at its competition."

Brûlé said the raccoon furnishes Porter Airlines with a mascot that says "Canada" while avoiding the ubiquitous maple leaf.

The raccoon will be the star of the ad campaign to promote Porter Airlines Inc., which will begin scheduled service this fall to short-haul Canadian and U.S. destinations using Toronto City Centre Airport as its base.

No start date has been announced, but the company wants to begin with 10 round-trip daily weekday flights to Ottawa, the first of 17 destinations it has identified.

Air Canada Jazz got a bite taken out of it this year when it lost access to the island airport terminal just as Robert DeLuce, president of Porter Airlines, was forming the regional carrier.

City Centre Aviation Ltd., which operates the airport on behalf of the Toronto Port Authority, decided to renovate the terminal used by Jazz. City Centre Aviation is owned by Regco Holdings and DeLuce.

Now Air Canada Jazz is negotiating with the Toronto Port Authority to return to the downtown airport. Air Canada Jazz wants to fly 10 round trips on weekdays to Ottawa and seven to Montreal beginning Aug. 28, but must first sign a new operating agreement.

Mayor David Miller and nearby residents, however, oppose Deluce's plans and argue control of the island airport should be wrested from the port authority.

1 replies: All unread, jump to last
User currently offlineJean Leloup From Canada, joined Apr 2001, 2116 posts, RR: 18
Reply 1, posted (9 years 9 months 3 weeks 4 days 15 hours ago) and read 5546 times:

As much as it's true that raccoons annoy some, I think I agree with the marketing guy that it could be a good image for the airline.

Also on the Porter note, did anyone see that press release by the Airport operators last week, publically denying Jazz's requeset to operate all its upcoming flights until it filed a proper application? This is getting very interesting.

JL (hoping for a fare war on the island, to benefit my cheap student budget  Smile ).

Next flight.... who knows.
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Most Expensive Airline To Fly With? posted Fri Jan 16 2004 11:08:10 by Tupozure
El Al Voted The Most Safest Airline To Fly With! posted Fri Sep 14 2001 17:19:34 by DC-10 Levo
Any Airline You Refuse To Fly With Again? posted Fri Mar 15 2002 20:26:10 by Go Canada!
Major US Airline To Fly To Sabiha Gökcen As Of 07 posted Thu Sep 21 2006 03:43:57 by DALelite
Next Latin Airline To Fly To ORD Or SFO? posted Tue Feb 28 2006 03:00:00 by Juventus
New Airline To Fly BHX-ATQ posted Thu Sep 29 2005 01:07:57 by Soups
Arkia To Fly With B757-300 To Osaka posted Fri Jul 29 2005 13:06:48 by An225
New Airline To Fly To Colombia... posted Fri Apr 29 2005 16:35:20 by RICARIZA
Was OA The First Airline To Fly All 5 Continents? posted Fri Feb 25 2005 03:45:52 by SXFAN
New Airline To Fly DXB-PBM? posted Sun Sep 5 2004 15:48:46 by Flyboy_se