American777 From United States of America, joined Nov 2009, 0 posts, RR: 0 Posted (8 years 2 months 1 week 5 days 19 hours ago) and read 2363 times:
There has been some mergers that have occurred in the 21th century. Why don't the airline owners of the acquired airline repaint their planes in the livery of their own? For example why doesn't LH repaint the LX fleet in their own livery since they are the owners? Why don't they operate under a single airline name?
Now are these mergers correct or wrong:
LH owns LX
CX owns KA
AF owns KL
9W owns S2
Are there any other mergers that have occurred beside these I mentioned above in the recent years of 2000-2006?
ElmoTheHobo From United States of America, joined Aug 2006, 1545 posts, RR: 1
Reply 3, posted (8 years 2 months 1 week 5 days 12 hours ago) and read 2165 times:
Technically, Lufthansa owns Air Trust which in turn owns Swiss. Sorry to nitpick.
They won't repaint the aircraft for the time being to keep the brand going. The two frequent flyer programs were merged - more like Miles & More swallowed Swiss Travel Club. However, Swiss is a strong brand, and, while they are now a subsidiary of Lufthansa, rebranding Swiss might not go down too well with the Swiss, especially in Suisse Romande. I believe part of the deal was to maintain seperate brands even after they merge the two entities beyond the phase in which Air Trust owns Swiss.