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Boeing Adds In German Magazines

Columba From Germany, joined Dec 2004, 6835 posts, RR: 5
Posted (6 years 10 months 1 week 3 days 16 hours ago) and read 1621 times:

Here is a little observation I have made the last couple of month.
Boeing did a couple of adds in German magazines over the last 2 years.
For a long time there had adds for the 787 Dreamliner, later as Lufthansa announced they were interested in the 747-8, the 787 adds were replaced with the 747-8 for some time. Now in the August issue of the Flug Revue there is an add about the "unbeatable" 777 freighter coincidencly a few weeks after Lufthansa Cargo has announced they were looking for a replacement for their MD 11Fs.
So these adds are deeply connected to Lufthansa up-coming fleet renewal.
Of course they won´t have a big effect on LH´s decision but it shows how much Boeing is working to get the deal. With these adds -not only in aviation magazines but in political and news magazines as well - they call attention to themself in the German public.

It will forever be a McDonnell Douglas MD 80 , Boeing MD 80 sounds so wrong

8 replies: All unread, jump to last

Oldeuropean From Germany, joined May 2005, 1918 posts, RR: 4
Reply 1, posted (6 years 10 months 1 week 3 days 14 hours ago) and read 1489 times:

Perhaps some BJs could find some interests but who of the average reader of political and news magazines cares about the adds or products of Boeing, Airbus or others? These adds make no sense.

Axel

[Edited 2006-08-14 12:22:21]

Wer wenig weiss muss vieles glauben

TriStar500 From Germany, joined Nov 1999, 4685 posts, RR: 47
Reply 2, posted (6 years 10 months 1 week 3 days 14 hours ago) and read 1488 times:

Where can these ads be found?

Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!

PanHAM From Germany, joined May 2005, 7839 posts, RR: 27
Reply 3, posted (6 years 10 months 1 week 3 days 13 hours ago) and read 1461 times:

What is the sense for a full page ad by Embraer, Hamburg Airport and Fraport then? If you live in Frankfurt you will not use HAM because they had that ad and living around HAM makes the yirport your natural choice.

This kind of advertising is for market shares and making a product known, that's all. The goal is that people recognize the product once it is in service.

.

Buten und binnen, wagen un winnen

Columba From Germany, joined Dec 2004, 6835 posts, RR: 5
Reply 4, posted (6 years 10 months 1 week 3 days 12 hours ago) and read 1360 times:

Quoting TriStar500 (Reply 2):
Where can these ads be found?

Actually in all issues of the Aero International, Flug Revue (page 4 and 5 of the current issue) and I have seen them in "Spiegel" magazine.
Actually they all are pretty nice. If I would have a scanner I would post them.

It will forever be a McDonnell Douglas MD 80 , Boeing MD 80 sounds so wrong

TriStar500 From Germany, joined Nov 1999, 4685 posts, RR: 47
Reply 5, posted (6 years 10 months 1 week 3 days 12 hours ago) and read 1335 times:

Then it must indeed be chiefly for brand promotion/ improvement of brand awareness. The actual political and industrial lobbying will be a lot more discrete (and provide more incentives to the decision makers).

Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!

Columba From Germany, joined Dec 2004, 6835 posts, RR: 5
Reply 6, posted (6 years 10 months 1 week 3 days 12 hours ago) and read 1323 times:

Quoting TriStar500 (Reply 5):
Then it must indeed be chiefly for brand promotion/ improvement of brand awareness. The actual political and industrial lobbying will be a lot more discrete (and provide more incentives to the decision makers).

Maybe they are doing both Wink

It will forever be a McDonnell Douglas MD 80 , Boeing MD 80 sounds so wrong

Cure From Italy, joined Sep 2005, 227 posts, RR: 0
Reply 7, posted (6 years 10 months 1 week 3 days 12 hours ago) and read 1306 times:

Quoting Oldeuropean (Reply 1):
Perhaps some BJs could find some interests but who of the average reader of political and news magazines cares about the adds or products of Boeing, Airbus or others? These adds make no sense.

I think adds of such big realities (such as Boeing, oil companies...) are rather a power display than a try to sell more of their products. Airbus for example will care about these commercials (being "forced" to waste money to counterbalance them), and on every reader's mouth/speech an (admittedly poor) smalltalk can bring Boeing to anyone's ears...
A way of pressing...

Regards,

V

OldAeroGuy From United States of America, joined Dec 2004, 3215 posts, RR: 66
Reply 8, posted (6 years 10 months 1 week 3 days 9 hours ago) and read 1176 times:

I've seen Airbus run TV commercials in markets where they were trying to make a sale.

For instance, in 1997, when they were trying to sell the A330 to Delta, Airbus ran a 30 sec ad on the local TV stations describing the virtues of no middle seat in Business or Coach. You had to wonder who they were directing this type of marketing to.

Airplane design is easy, the difficulty is getting them to fly - Barnes Wallis

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