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Official Carriers Of The 2008/2012 Olympics?  
User currently offlineB777A340Fan From United States of America, joined Oct 2005, 774 posts, RR: 0
Posted (8 years 2 months 5 days 4 hours ago) and read 4298 times:

Does anyone know whether an airline has won the specific right to call themselves the "Official carrier of the 2008 Olympics" and the "Official carrier of the 2012 Olympics", yet? Does anyone care to be the official carrier? What's the process? My guesses as as follows:

2008 Olympics in Beijing:

1) CX
2) Dragonair
3) China Airlines
4) Air China

2012 Olympics in London:

1) BA (favourite)
2) VS
3) BMI (long shot)

34 replies: All unread, showing first 25:
 
User currently offlineMhodgson From United Kingdom, joined Dec 2002, 5047 posts, RR: 25
Reply 1, posted (8 years 2 months 5 days 4 hours ago) and read 4279 times:

Emirates could do both; the fact that they are not based in the country an event is being held in doesn't seem to bother them too much - such as the World Cup in Germany.


No trees were harmed by this message. However, several million electrons were terribly inconvenienced
User currently offlineMRURUN From United Kingdom, joined Aug 2006, 155 posts, RR: 0
Reply 2, posted (8 years 2 months 5 days 4 hours ago) and read 4274 times:

I read in the Business pages of a Sunday newspaper ages ago that BA were querying the actual monetary value of being the official carrier, or indeed, that it may be spilt between VS and BA.

I cant provide link, but it would be either the Observer, SUnday Times or Sunday Independent.

The VS/BA split was also rumoured in 2005, within BA, shortly after the 2012 games were awarded.

In terms of BJS, I would presume Air China over CX? But I cannot claim any informed knowledge into this!!!


User currently offlineMRURUN From United Kingdom, joined Aug 2006, 155 posts, RR: 0
Reply 3, posted (8 years 2 months 5 days 4 hours ago) and read 4274 times:

Quoting Mhodgson (Reply 1):

Isnt official status award different in the Olympics in comparison to the World Cup/Rugby World Cup/Cricket World Cup?


User currently offlineCarnoc From China, joined Oct 2001, 875 posts, RR: 0
Reply 4, posted (8 years 2 months 5 days 4 hours ago) and read 4252 times:

Air China had been granted 'Official Airline Partner of Beijing 2008 Olympic Games' years ago...

Regards.

[Edited 2006-08-22 16:52:10]

User currently offlineBnamaxx From , joined Dec 1969, posts, RR:
Reply 5, posted (8 years 2 months 5 days 4 hours ago) and read 4242 times:

My guess for Beijing would be Air China, possible China Eastern. Considering CX isn't a "homegrown" mainland airline, I can see one of the others getting the nod. Then again, it really depends on who is willing to shell out the most bucks. I'd have expected QF over AN in 2000 considering AN was relatively new in terms of international service. Hey who knows? It might be Easyjet 2012.

User currently offlineWedgetail737 From United States of America, joined Aug 2003, 5929 posts, RR: 6
Reply 6, posted (8 years 2 months 5 days 3 hours ago) and read 4167 times:
Support Airliners.net - become a First Class Member!

Hey! What about 2010 Winter Olympics????

User currently offlineKaitak744 From United States of America, joined Jul 2005, 2392 posts, RR: 3
Reply 7, posted (8 years 2 months 5 days 2 hours ago) and read 4103 times:

Quoting Carnoc (Reply 4):
Air China had been granted 'Official Airline Partner of Beijing 2008 Olympic Games' years ago...

There already are aircraft painted in the Beijing 2008 colors for Air China.


View Large View Medium
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Photo © Yu Ming
View Large View Medium
Click here for bigger photo!

Photo © Weimeng



So, just to make a list:

2000 Ansett Australia
2002 Delta
2004 ?
2006 Alitalia?
2008 Air China
2010 Air Canada?
2012 British Airways?

Can someone complete this list?


User currently offlineYULWinterSkies From United States of America, joined Jun 2005, 2182 posts, RR: 5
Reply 8, posted (8 years 2 months 5 days 2 hours ago) and read 4089 times:

Quoting B777A340Fan (Thread starter):
1) CX
2) Dragonair
3) China Airlines

Errr... expect also Iran Air to be the official airline of the next Olympics in the USA...

Quoting Kaitak744 (Reply 7):
2010 Air Canada?

I hope so...



When I doubt... go running!
User currently offlineBnamaxx From , joined Dec 1969, posts, RR:
Reply 9, posted (8 years 2 months 5 days 2 hours ago) and read 4050 times:

I would assume 2004 in Athens was Olympic Airlines. I have a timetable promoting the games, but I don't think it says "Official Airline". As far as 2006 in Turin, not sure if I ever saw anyone promoting that. I can't say for certain, but I would think that the selling of sponsorships is up to the host cities and not the IOC.

User currently offlineHumberside From United Kingdom, joined Dec 2005, 4927 posts, RR: 4
Reply 10, posted (8 years 2 months 5 days ago) and read 3967 times:

I would say Virgin Atlantic, or one of the Middle Eastern Carriers for 2012. As has been posted earlier, BA dont seem that interested in being London 2012's official carrier and think they can gain benefits from the Olympics without being the official carrier


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User currently offlineMRURUN From United Kingdom, joined Aug 2006, 155 posts, RR: 0
Reply 11, posted (8 years 2 months 5 days ago) and read 3960 times:

spot on humber! Pax will equate London 2012 with BA anyways. I'm not sure about the EK type sponsorship though, I'm sure that its different to the BallCups (rugby etc) which are basically just sponsor orientated. I'm sure that part of the whole Olympic ideal is as a vehicle to promote that nation within the aims of the organisation.

Mind you, would VS have the equip to do it solo?


User currently offlineHumberside From United Kingdom, joined Dec 2005, 4927 posts, RR: 4
Reply 12, posted (8 years 2 months 5 days ago) and read 3949 times:

Dont induvidual countries arrange their own transport? I think the UK used CY/ECA/Hellas Jet in 2004 for the Athens Olympics. So do the official airlines of the games actaully ever have to provide an aircraft for official purposes?


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User currently offlineCXA330300 From South Africa, joined May 2004, 1563 posts, RR: 2
Reply 13, posted (8 years 2 months 5 days ago) and read 3949 times:

Air China has already been declared the official airline for '08.

I imagine it would be AC in 2010 and BA in 2012, BA was a big sponsor of London 2012.



The sky is the limit as long as you can stay there
User currently offlineBobnwa From United States of America, joined Dec 2000, 6496 posts, RR: 9
Reply 14, posted (8 years 2 months 4 days 22 hours ago) and read 3873 times:

Quoting MRURUN (Reply 2):
read in the Business pages of a Sunday newspaper ages ago that BA were querying the actual monetary value of being the official carrier

I'll bet they found out the monetary value being the official carrier was virtually zero. Why would they gain any additional business because they were the "official carrier".


User currently offlineSebring From Canada, joined Jul 2004, 1665 posts, RR: 14
Reply 15, posted (8 years 2 months 4 days 21 hours ago) and read 3862 times:

I'm not sure Air Canada will spend the money on an Olympic sponsorship. Generally speaking there is a view in AC that it will get the business that comes with being the largest international carrier by far in YVR. This is what happened when it gave up the sponsorship of the Montreal Grand Prix. It still got the same business it was able to generate during its sponsorship years. Westjet could make the investment, but it, too, would be hardpressed to quantify a payoff - business that would accrue from being the official carrier of the 2010 Games. My suspicion is that both were approached and found the pricetag too high.

User currently offlineCwldude From United Kingdom, joined May 2006, 691 posts, RR: 1
Reply 16, posted (8 years 2 months 4 days 19 hours ago) and read 3774 times:

I don't see the big deal in being an official carrier for the Olympics, in terms of being a flagship carrier anyway, as said in numerous posts, people are going to automatically think of BA when planning travel to 2012 in London! So why wouldn't an airline that's not so well known (or even just not automatically associated with flights to the UK) to be the main carrier?

I know you may think Im being biased... but maybe Thomsonfly? (especially if they're re-re-branded Britannia Airways ((as rumoured))).

However, if I was an Olympics Ambassador, I'd rather each country have their own carrier bring them over. It looks good if the Australian team come in on Qantas, if the USA team come in on American/United/Continental, etc. etc.

I think the obvious choice would be BA and/or VS though!



Thomson Airways - The UKs premier charter airline // now flown : BY -AA -AJ -AE -AT; OO -AX -AU -RA -BG; BRIG; OBYD
User currently offlineDeltadude8 From United States of America, joined Feb 2000, 569 posts, RR: 4
Reply 17, posted (8 years 2 months 4 days 19 hours ago) and read 3739 times:

I think in the when the Olympics are in the United States it means more to be the official carrier for the Olympic Games...the US is the only country where I can't automatically think of a front runner if the games were held here...

User currently offlineYeggerman From Canada, joined Mar 2005, 143 posts, RR: 0
Reply 18, posted (8 years 2 months 4 days 17 hours ago) and read 3689 times:

Quoting Sebring (Reply 15):
I'm not sure Air Canada will spend the money on an Olympic sponsorship. Generally speaking there is a view in AC that it will get the business that comes with being the largest international carrier by far in YVR. This is what happened when it gave up the sponsorship of the Montreal Grand Prix. It still got the same business it was able to generate during its sponsorship years. Westjet could make the investment, but it, too, would be hardpressed to quantify a payoff - business that would accrue from being the official carrier of the 2010 Games. My suspicion is that both were approached and found the pricetag too high.

I don't think either will take the title of Olympic sponsor, but both will most defiantly reap the rewards of domestic travel, and funnelling Canadians to YVR for this, so for them, the payoff is going to be there either way, so why waste the money to be a official sponsor.



"All great things must come to an end"
User currently offlineKaitak744 From United States of America, joined Jul 2005, 2392 posts, RR: 3
Reply 19, posted (8 years 2 months 4 days 12 hours ago) and read 3576 times:

Quoting CXA330300 (Reply 13):
BA was a big sponsor of London 2012.

Both BA and VS "sponsored" the game before they began. They painted the titles "back the bid" near the tails of all their aircraft. So, it is not like they were very eager to do anything.

By the way, if neither BA, VS, or BMI choose to be the official airline, will the British government / London city government end up choosing themselves?


User currently offlineHumberside From United Kingdom, joined Dec 2005, 4927 posts, RR: 4
Reply 20, posted (8 years 2 months 4 days 7 hours ago) and read 3462 times:

Quoting Kaitak744 (Reply 19):
Both BA and VS "sponsored" the game before they began. They painted the titles "back the bid" near the tails of all their aircraft. So, it is not like they were very eager to do anything.

It makes more sense to do that than be the official airline. By supporting the successful bid they have gained a lot of extra passengers in summer 2012 - far more than they would by paying to be the official airline of the games



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User currently offlineScouseflyer From United Kingdom, joined Apr 2006, 3397 posts, RR: 9
Reply 21, posted (8 years 2 months 4 days 7 hours ago) and read 3435 times:

Quoting Kaitak744 (Reply 19):
By the way, if neither BA, VS, or BMI choose to be the official airline, will the British government / London city government end up choosing themselves?

Comeon could you imagine SRB not taking up the opportunity to be the "official airline"!


User currently offlineStarGoldLHR From Heard and McDonald Islands, joined Feb 2004, 1529 posts, RR: 1
Reply 22, posted (8 years 2 months 4 days 3 hours ago) and read 3364 times:

Quoting YULWinterSkies (Reply 8):
Errr... expect also Iran Air to be the official airline of the next Olympics in the USA...

Shared with Saba Air who paints their 707 in official Olympic colours.



So far in 2008 45 flights and Gold already. JFK, IAD, LGA, SIN, HKG, NRT, AKL, PPT, LAX still to book ! Home Airport LCY
User currently offlineRayChuang From United States of America, joined Jun 2000, 8018 posts, RR: 5
Reply 23, posted (8 years 2 months 4 days 3 hours ago) and read 3350 times:

For 2008, Air China would be the obvious choice for official Olympics airline.

But for 2012, the split between British Airways and Virgin Atlantic Airways isn't such a far-fetched idea. That way, by having two airlines be the official Olympics airline that cuts the cost of being the "official" airline in half.


User currently offlineVV701 From United Kingdom, joined Aug 2005, 7624 posts, RR: 17
Reply 24, posted (8 years 2 months 3 days 22 hours ago) and read 3263 times:

The International Olympic Committee appoints Official Sponsors. Only one company is allowed in each of the categories. So, for example, at Athens 2004 VISA and not MasterCard od Amex provided the ATMs in the Olympic village and at the stadia; CoCa-Cola and not Pepsi was on sale at the stadia and was provided in the Olympic Village; Hyundai and not Ford provided 3,500 cars for transportation.

Each of these and the other sponsors paid a large amount of money (c $20 million?) for the exposure they got. In return they were allowed to use the Olympic Rings on their products and got product and advertising exclusivity within the Olympic stadia and village.

Each sponsor was in a defined category. So at Athens Swatch provided the time keeping equipment, Panasonic the giant stadia TV screens and Xerox provide free duplication facilities for administrators, competitors, the press and others including hard copy results. Some were less obvious. So while Kodak provided digital and other imaging services for accredited photographers, they also provided digital diagnostic imaging equipment in the athletes and general medical centres, while MacDonald's had a restaurant in the village in addition to the stadia.

All of this is discussed at:
http://multimedia.olympic.org/pdf/en_report_808.pdf
But no mention of an airline.

Of course BA and VS were 'Premier Partners' to the London 2012 Bid supporting the London Bid Committee, but note the absence of the Olympic rings:

View Large View Medium
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Photo © Christel Sinsen Photography


Similarly for Sydney 2000 BA sponsored the British Olympic team, but again, no rings:

View Large View Medium
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Photo © Charles Falk


However I seem to recall that at the time of the Atlanta Games certain Delta aircraft carried small stickers with the Olympic rings and certainly Air China has small Olympic Rings on its sticker:

I can see that whereas Swatch can time everyone in a timed event and Hyundai cars can transport officials and athletes from all countries, no airline can possibly serve all countries from Albania to Zambia or Australia to Zimbabwe. So this may be the reason that there is (possibly?) no Official Airline. Or is there?


25 Post contains links and images DeltaRules : 1996 Delta Below the "LTA" in Delta View Large View MediumPhoto © Alastair T. Gardiner - WorldAirImages DeltaRules
26 Post contains links BlueFlyer : It wouldn't be, it is, it's a done deal. http://en.beijing2008.com/90/53/column211995390.shtml It's getting pretty late anyways. It may not seem like
27 StealthZ : Not sure it is all worth it.. IBM pulled out of the Olympics after the Salt Lake City winter games largely because the huge investment in money and re
28 Kaitak744 : I see, sorry about that.
29 Post contains images QXatFAT : Air China would be awesome! I wont fly them to China though. I think I might be flying the good ol powder blue (Korean). I have an oportunity to work
30 BlueFlyer : Atos Origin doesn't give a damn that a housewife in Peoria or a bushman in Alice Springs doesn't even know that it exists, but let me assure you that
31 Mcr : VV701... no rings? Look closer... right there on the tail!
32 StealthZ : Apparently IBM didn't see it quite that way but good luck to Atos Origin I hope the return is what they are looking for. If they are the IT providor
33 SlcDeltaRUmd11 : Delta had the olympics for both Atlanta and Salt Lake City. NYC tried to get the olympics. Next they need to get the olympics in CINCINNATI (CVG) to g
34 KLM685 : Beijing 2008: Emirates :P Vancouver 2010: Emirates South Africa 2010: Emirates London 2012: Emirates :P hahaha I wouldn't be surprised. Although it's
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