B777A340Fan From United States of America, joined Oct 2005, 752 posts, RR: 0 Posted (7 years 3 months 2 weeks 3 days 1 hour ago) and read 3663 times:
Does anyone know whether an airline has won the specific right to call themselves the "Official carrier of the 2008 Olympics" and the "Official carrier of the 2012 Olympics", yet? Does anyone care to be the official carrier? What's the process? My guesses as as follows:
Bnamaxx From , joined Dec 1969, posts, RR: Reply 5, posted (7 years 3 months 2 weeks 3 days ago) and read 3607 times:
My guess for Beijing would be Air China, possible China Eastern. Considering CX isn't a "homegrown" mainland airline, I can see one of the others getting the nod. Then again, it really depends on who is willing to shell out the most bucks. I'd have expected QF over AN in 2000 considering AN was relatively new in terms of international service. Hey who knows? It might be Easyjet 2012.
Bnamaxx From , joined Dec 1969, posts, RR: Reply 9, posted (7 years 3 months 2 weeks 2 days 22 hours ago) and read 3415 times:
I would assume 2004 in Athens was Olympic Airlines. I have a timetable promoting the games, but I don't think it says "Official Airline". As far as 2006 in Turin, not sure if I ever saw anyone promoting that. I can't say for certain, but I would think that the selling of sponsorships is up to the host cities and not the IOC.
Humberside From United Kingdom, joined Dec 2005, 4913 posts, RR: 5 Reply 10, posted (7 years 3 months 2 weeks 2 days 21 hours ago) and read 3332 times:
I would say Virgin Atlantic, or one of the Middle Eastern Carriers for 2012. As has been posted earlier, BA dont seem that interested in being London 2012's official carrier and think they can gain benefits from the Olympics without being the official carrier
MRURUN From United Kingdom, joined Aug 2006, 155 posts, RR: 0 Reply 11, posted (7 years 3 months 2 weeks 2 days 21 hours ago) and read 3325 times:
spot on humber! Pax will equate London 2012 with BA anyways. I'm not sure about the EK type sponsorship though, I'm sure that its different to the BallCups (rugby etc) which are basically just sponsor orientated. I'm sure that part of the whole Olympic ideal is as a vehicle to promote that nation within the aims of the organisation.
Humberside From United Kingdom, joined Dec 2005, 4913 posts, RR: 5 Reply 12, posted (7 years 3 months 2 weeks 2 days 21 hours ago) and read 3314 times:
Dont induvidual countries arrange their own transport? I think the UK used CY/ECA/Hellas Jet in 2004 for the Athens Olympics. So do the official airlines of the games actaully ever have to provide an aircraft for official purposes?
Sebring From Canada, joined Jul 2004, 1661 posts, RR: 15 Reply 15, posted (7 years 3 months 2 weeks 2 days 18 hours ago) and read 3227 times:
I'm not sure Air Canada will spend the money on an Olympic sponsorship. Generally speaking there is a view in AC that it will get the business that comes with being the largest international carrier by far in YVR. This is what happened when it gave up the sponsorship of the Montreal Grand Prix. It still got the same business it was able to generate during its sponsorship years. Westjet could make the investment, but it, too, would be hardpressed to quantify a payoff - business that would accrue from being the official carrier of the 2010 Games. My suspicion is that both were approached and found the pricetag too high.
Cwldude From United Kingdom, joined May 2006, 691 posts, RR: 1 Reply 16, posted (7 years 3 months 2 weeks 2 days 16 hours ago) and read 3139 times:
I don't see the big deal in being an official carrier for the Olympics, in terms of being a flagship carrier anyway, as said in numerous posts, people are going to automatically think of BA when planning travel to 2012 in London! So why wouldn't an airline that's not so well known (or even just not automatically associated with flights to the UK) to be the main carrier?
I know you may think Im being biased... but maybe Thomsonfly? (especially if they're re-re-branded Britannia Airways ((as rumoured))).
However, if I was an Olympics Ambassador, I'd rather each country have their own carrier bring them over. It looks good if the Australian team come in on Qantas, if the USA team come in on American/United/Continental, etc. etc.
I think the obvious choice would be BA and/or VS though!
Thomson Airways - The UKs premier charter airline // now flown : BY -AA -AJ -AE -AT; OO -AX -AU -RA -BG; BRIG; OBYD
Deltadude8 From United States of America, joined Feb 2000, 569 posts, RR: 4 Reply 17, posted (7 years 3 months 2 weeks 2 days 16 hours ago) and read 3104 times:
I think in the when the Olympics are in the United States it means more to be the official carrier for the Olympic Games...the US is the only country where I can't automatically think of a front runner if the games were held here...
Yeggerman From Canada, joined Mar 2005, 143 posts, RR: 0 Reply 18, posted (7 years 3 months 2 weeks 2 days 14 hours ago) and read 3054 times:
Quoting Sebring (Reply 15): I'm not sure Air Canada will spend the money on an Olympic sponsorship. Generally speaking there is a view in AC that it will get the business that comes with being the largest international carrier by far in YVR. This is what happened when it gave up the sponsorship of the Montreal Grand Prix. It still got the same business it was able to generate during its sponsorship years. Westjet could make the investment, but it, too, would be hardpressed to quantify a payoff - business that would accrue from being the official carrier of the 2010 Games. My suspicion is that both were approached and found the pricetag too high.
I don't think either will take the title of Olympic sponsor, but both will most defiantly reap the rewards of domestic travel, and funnelling Canadians to YVR for this, so for them, the payoff is going to be there either way, so why waste the money to be a official sponsor.
Humberside From United Kingdom, joined Dec 2005, 4913 posts, RR: 5 Reply 20, posted (7 years 3 months 2 weeks 2 days 4 hours ago) and read 2827 times:
Quoting Kaitak744 (Reply 19): Both BA and VS "sponsored" the game before they began. They painted the titles "back the bid" near the tails of all their aircraft. So, it is not like they were very eager to do anything.
It makes more sense to do that than be the official airline. By supporting the successful bid they have gained a lot of extra passengers in summer 2012 - far more than they would by paying to be the official airline of the games
RayChuang From United States of America, joined Jun 2000, 7860 posts, RR: 5 Reply 23, posted (7 years 3 months 2 weeks 2 days ago) and read 2715 times:
For 2008, Air China would be the obvious choice for official Olympics airline.
But for 2012, the split between British Airways and Virgin Atlantic Airways isn't such a far-fetched idea. That way, by having two airlines be the official Olympics airline that cuts the cost of being the "official" airline in half.
VV701 From United Kingdom, joined Aug 2005, 7037 posts, RR: 17 Reply 24, posted (7 years 3 months 2 weeks 1 day 19 hours ago) and read 2628 times:
The International Olympic Committee appoints Official Sponsors. Only one company is allowed in each of the categories. So, for example, at Athens 2004 VISA and not MasterCard od Amex provided the ATMs in the Olympic village and at the stadia; CoCa-Cola and not Pepsi was on sale at the stadia and was provided in the Olympic Village; Hyundai and not Ford provided 3,500 cars for transportation.
Each of these and the other sponsors paid a large amount of money (c $20 million?) for the exposure they got. In return they were allowed to use the Olympic Rings on their products and got product and advertising exclusivity within the Olympic stadia and village.
Each sponsor was in a defined category. So at Athens Swatch provided the time keeping equipment, Panasonic the giant stadia TV screens and Xerox provide free duplication facilities for administrators, competitors, the press and others including hard copy results. Some were less obvious. So while Kodak provided digital and other imaging services for accredited photographers, they also provided digital diagnostic imaging equipment in the athletes and general medical centres, while MacDonald's had a restaurant in the village in addition to the stadia.
However I seem to recall that at the time of the Atlanta Games certain Delta aircraft carried small stickers with the Olympic rings and certainly Air China has small Olympic Rings on its sticker:
I can see that whereas Swatch can time everyone in a timed event and Hyundai cars can transport officials and athletes from all countries, no airline can possibly serve all countries from Albania to Zambia or Australia to Zimbabwe. So this may be the reason that there is (possibly?) no Official Airline. Or is there?