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The European Airline?  
User currently offlineGnomon From , joined Dec 1969, posts, RR:
Posted (15 years 8 months 23 hours ago) and read 1811 times:

With the previous talk of BA/KLM (before its failure) and now BA/SR, one must wonder about what rebranding might take place in the ongoing consolidation of the European airline industry.

I know that strong nationalist sentiments still exist - particularly in the context of flag carriers - despite the attempts at political and economic unification among the nations of continental Europe.

Say BA merges with SR... Does SR retain its brand name and operate complementary to - but not as part of - BA (despite common ownership), does BA lose its brand name and become SR, or do both change to reflect a single European, and not national, identity?

7 replies: All unread, jump to last
User currently offline777guy From United States of America, joined Sep 2000, 494 posts, RR: 0
Reply 1, posted (15 years 8 months 23 hours ago) and read 1754 times:

I wonder if any of these big company mergers have a chance at success given the egoes each company's manager.Either way BA is looking to be the dominate one.

User currently offlineN863DA From United States of America, joined Sep 2004, 48 posts, RR: 5
Reply 2, posted (15 years 8 months 23 hours ago) and read 1744 times:

From a non-aviation point of view, bear in mind that neither Switzerland nor Britain are in Euroland - and Switzerland isn't even in the EU.

BA & KLM would have been a Euro-airline, but Swissair & BA, while based within the boundaries of Europe, can hardly be called a Euro-airline, as it would not have bases in Euroland.

But, as the main point, maybe (this is speculation and an educated guess) the merged airline might do what Piedmont & USAir did for a while... operate under two different names having no overlapping routes serving different markets but all profits being repatriated to a common bank account. Just a thought.


N 8 6 3 D A

User currently offlineGnomon From , joined Dec 1969, posts, RR:
Reply 3, posted (15 years 8 months 22 hours ago) and read 1717 times:

So do we think the consensus is that, in the event of a merger, BA will retain its brand identity - as will Swissair - in the interest of the national pride associated with the UK and Switzerland?

Any British/Swiss/European members with insight or knowledge?

User currently offlineMr.BA From Singapore, joined Sep 2000, 3423 posts, RR: 20
Reply 4, posted (15 years 8 months 22 hours ago) and read 1717 times:

I think that BA will keep it's name and BA is looking foward to a merger which retains "British Airways"


Boeing747 万岁!
User currently offlineZRH From Switzerland, joined Nov 1999, 5601 posts, RR: 32
Reply 5, posted (15 years 8 months 13 hours ago) and read 1685 times:

I don't see the problem. First of all I don't believe that BA and SR merge. Perhaps a close partnership, but no merger. Even when they merge there is no need to rebrand. "Both" airlines can keep their names and brands without any economical disadvatage. It already happend: Sabena still exists although they are bought by SAirGroup (85%).

User currently offlinePlane Holland From Netherlands, joined Oct 2000, 494 posts, RR: 0
Reply 6, posted (15 years 8 months 7 hours ago) and read 1670 times:

I'm glad BA/KLM failed. The dutch would have lost exclusive rights BA does not have. Besides that, merging etc. and being part of a big alliance is a hype and hypes mostly burn out after a while. (not everyone can profit!!)

User currently offlineFlyboy_se From Sweden, joined Feb 2000, 894 posts, RR: 5
Reply 7, posted (15 years 7 months 4 weeks 1 day 9 hours ago) and read 1637 times:

Both BA and SR are two big airlines , so i dont think that they will change name after merger (if there will be one)

And also, just because a country isnt in the EU doesnt mean that it is exluded from Europe.
Europe has 45 countries and only 15 of those are in the EU.
EU is just as a airline alliance.
Personally i think it will fail soon.

I prefer to be crazy and happy rather than normal and bitter
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