Gnomon From , joined Dec 1969, posts, RR: Posted (13 years 2 months 1 week 6 days 3 hours ago) and read 1087 times:
With the previous talk of BA/KLM (before its failure) and now BA/SR, one must wonder about what rebranding might take place in the ongoing consolidation of the European airline industry.
I know that strong nationalist sentiments still exist - particularly in the context of flag carriers - despite the attempts at political and economic unification among the nations of continental Europe.
Say BA merges with SR... Does SR retain its brand name and operate complementary to - but not as part of - BA (despite common ownership), does BA lose its brand name and become SR, or do both change to reflect a single European, and not national, identity?
N863DA From United States of America, joined Sep 2004, 48 posts, RR: 6 Reply 2, posted (13 years 2 months 1 week 6 days 3 hours ago) and read 1020 times:
From a non-aviation point of view, bear in mind that neither Switzerland nor Britain are in Euroland - and Switzerland isn't even in the EU.
BA & KLM would have been a Euro-airline, but Swissair & BA, while based within the boundaries of Europe, can hardly be called a Euro-airline, as it would not have bases in Euroland.
But, as the main point, maybe (this is speculation and an educated guess) the merged airline might do what Piedmont & USAir did for a while... operate under two different names having no overlapping routes serving different markets but all profits being repatriated to a common bank account. Just a thought.
ZRH From Switzerland, joined Nov 1999, 5563 posts, RR: 38 Reply 5, posted (13 years 2 months 1 week 5 days 17 hours ago) and read 961 times:
I don't see the problem. First of all I don't believe that BA and SR merge. Perhaps a close partnership, but no merger. Even when they merge there is no need to rebrand. "Both" airlines can keep their names and brands without any economical disadvatage. It already happend: Sabena still exists although they are bought by SAirGroup (85%).
Plane Holland From Netherlands, joined Oct 2000, 440 posts, RR: 0 Reply 6, posted (13 years 2 months 1 week 5 days 11 hours ago) and read 946 times:
I'm glad BA/KLM failed. The dutch would have lost exclusive rights BA does not have. Besides that, merging etc. and being part of a big alliance is a hype and hypes mostly burn out after a while. (not everyone can profit!!)
Flyboy_se From Switzerland, joined Feb 2000, 759 posts, RR: 5 Reply 7, posted (13 years 2 months 1 week 4 days 13 hours ago) and read 913 times:
Both BA and SR are two big airlines , so i dont think that they will change name after merger (if there will be one)
And also, just because a country isnt in the EU doesnt mean that it is exluded from Europe.
Europe has 45 countries and only 15 of those are in the EU.
EU is just as a airline alliance.
Personally i think it will fail soon.