KSUpilot From United States of America, joined Jul 2006, 656 posts, RR: 0 Posted (8 years 7 months 1 week 6 days 5 hours ago) and read 2895 times:
I believe there was some talk on here about Lockheed possibly working on a possible super-sonic business jet, and I got to thinking what would happen if LM started producing commercial aircraft again.
Is it even possible for them to make a come back? Or do Airbus and Boeing have such control over the market that it would be impossible for a third party to enter the ring?
What about Lockheed trying to enter the RJ market and either go it along or teaming up with Bombardier to attempt to unseat the E-Jets.
These are all crazy, one-in-a-million scenarios, but are they out of the question? It seems to me that it is feasible for LM to make a comeback. Many say LM can accomplish anything they put their mind to. And they already a doing a good job beating Boeing in terms of military aircraft, the EELVs, and they just won a big contract for the Orion CEV. Why not take up the battle in the commercial aircraft market?
Lincoln From United States of America, joined Nov 2004, 3887 posts, RR: 8
Reply 1, posted (8 years 7 months 1 week 6 days 5 hours ago) and read 2876 times:
Quoting KSUpilot (Thread starter): Many say LM can accomplish anything they put their mind to. And they already a doing a good job beating Boeing in terms of military aircraft, the EELVs, and they just won a big contract for the Orion CEV.
Although I haven't done much work with the feds, based on what I've seen on both sides of the fence with state/local government agencies... If you can make a profit (and sustain your business) dealing exclusively with the a government agency...It may not be worth the extra hassle/incremental revenue of dealing with private industry.
From what I understand LM (I am making the assumption you mean Locheed Martin) does a very good job of catering to many of the federal government's needs...including ones that you may not associate with LM. They seem to be quite sucessful at it.
Absent a hole that they could clearly and easily fill, why deal with the private sector? With the government you have one entity with uniform policies/procedures (cough. yeah, right. cough.) buying large quantites and that will never run out of money in the business sense.
In the private sector, you're doing battle with other more established competitors for a finite market share. You have to be sensitive to price, and you have to woo multiple buyers (airlines), and perhaps deal with the pissing between them ("We want delivery slots now", "Why is XYZ Airlines paying less...?"). Among other things there are higher costs of selling each item (because instead of one person buying 500 of something, you have 10 airlines buying 50 of someting...each with individual contracts, policies, sales teams/meetings...and policies.). Oh, and airlines-like most publically traded companies--tend to be much more cost-sensitive than the government.
If I were in LM's position, I don't think I would want to screw up a good thing by diverting resources to a market that's already well served-and more competitive.
But that's just my $0.02333- and I have no formal business education.
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SkepticAll From , joined Dec 1969, posts, RR:
Reply 3, posted (8 years 7 months 1 week 5 days 13 hours ago) and read 2759 times:
Build a better mousetrap and the world will beat a path to your door! While that holds true in most areas of the consumer market, in the aviation business, with the technologies as they exist today, there are only so many ways you can build an airplane. Airbus and Boeing have been battling for the last 15 years on ways of cornering a specific market and have truly yet to "out-do" each other. Both have the luxury of huge cash reserves and govern.........uh, forget that...........for the purposes of research and development. Lockheed-Martin, while flush with cash from it's defense contracts, has decided to spend those dollars on what it perceives to be its money maker, military aircraft and other weapon systems.
Good to see the lessons of Eisenhower's Military-Industrial complex still being practiced 45 year later!