I don't really know. There are about 6-7 daily flights between Yerevan and Moscow and they probably think there's a market there.
This is what I found interesting though, just read this and it may be that they're still after that LAX flight:
YEREVAN, October 4. /ARKA/. Armenia is actively working with the
USA to sign two aviation agreements, Head of the RA Civil Aviation
Department Artyem Movsisyan told reporters.
"We are actively working with the USA to sign an interstate agreement
on aviation security and air communication," he said.
According to Movsisyan, the proposals were made by the US Embassy in
Armenia. "The American side is interested in the sphere. This is a
very important country for us, and we are happy about their activity,"
According to him, the "Armavia" airline is unequivocally interested
in cooperating with American air carriers, considering the existence
of a large Armenian community in the USA.