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Baseler's Blog For 10/6/06  
User currently offlineNYC777 From United States of America, joined Jun 2004, 5790 posts, RR: 47
Posted (8 years 2 weeks 1 day 8 hours ago) and read 4960 times:

Here's a link to Randy Baseler's blog. Quite classy if you ask me. John Leahy could learn a thing or two from him. Perhaps that's why he's so quiet!

http://www.boeing.com/randy/archives/2006/10/staying_focused.html


That which does not kill me makes me stronger.
51 replies: All unread, showing first 25:
 
User currently offlineJMV From United States of America, joined Jan 2000, 241 posts, RR: 1
Reply 1, posted (8 years 2 weeks 1 day 7 hours ago) and read 4848 times:

There are quite a few people in this forum who take A vs. B threads too far that could also learn a thing or two Baseler's statement.


Google begins where my brain ends! ©
User currently offlineAirFrnt From United States of America, joined Jul 2004, 2826 posts, RR: 42
Reply 2, posted (8 years 2 weeks 1 day 7 hours ago) and read 4819 times:

It's classy but he gets in all of the Boeing talking points:

Quote:

We have a very sound backlog and full production lines



Quote:

we're quite pleased already with the response from the market to our 747-8



Quote:

The very large airplane segment, by the way, is a very small piece of the bigger whole. Which is why we didn't pursue a direct competitor to the A380 in the first place.



Quote:

As for BCA, we are staying focused on the needs of our customers, on the execution of our business plan, and on delivering on our promises.

The guy is a master of P.R. No doubt about it.


User currently offlineDAYflyer From United States of America, joined Sep 2004, 3807 posts, RR: 3
Reply 3, posted (8 years 2 weeks 1 day 7 hours ago) and read 4823 times:

I liked the end of the blog the best: and on delivering on our promises


One Nation Under God
User currently offlineUSAF336TFS From United States of America, joined Apr 2005, 1445 posts, RR: 51
Reply 4, posted (8 years 2 weeks 1 day 7 hours ago) and read 4824 times:

Quoting NYC777 (Thread starter):
Here's a link to Randy Baseler's blog. Quite classy if you ask me. John Leahy could learn a thing or two from him. Perhaps that's why he's so quiet!

John who?  duck 

Seriously, he's got the right attitude about this mess. All of us would probably agree with his sentiments.



336th Tactical Fighter Squadron, 4th Fighter Wing, Seymour Johnson AFB
User currently offlineThebry From United States of America, joined Jan 2006, 375 posts, RR: 0
Reply 5, posted (8 years 2 weeks 1 day 6 hours ago) and read 4744 times:
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Quoting DAYflyer (Reply 3):
I liked the end of the blog the best: and on delivering on our promises

I thought the same thing DAYflyer. That messaging wasn't lost on me. Overall I agree with his sentiments though, and applaud Boeing for continuing to take the high road. No blatant "I told you so" comments, or anything like that. The high road is always best -- anything other than that approach would do nothing but paint a big red target on BCA (and, specifically, the ramp-up of 787 production).

Way to go Boeing. Class all the way.


User currently offlineLTU932 From Germany, joined Jan 2006, 13864 posts, RR: 50
Reply 6, posted (8 years 2 weeks 1 day 6 hours ago) and read 4726 times:

A very professional statement by Baseler in his blog. After all, even if A and B are fierce competitors and there might be disputes between the two at the WTO, they can't trash the competition when they (the competition) are in trouble.

Very nicely put, Randy. I like how he showed professionality regarding the problems at Airbus and the effects on Boeing.


User currently offlineLumberton From United States of America, joined Jul 2005, 4708 posts, RR: 20
Reply 7, posted (8 years 2 weeks 1 day 6 hours ago) and read 4676 times:

Have said it repeatedly--why doesn't Airbus blog? They need to get their story "out there". Doesn't have to be someone like Leahy, but they need a way to counter this very effective blog.


"When all is said and done, more will be said than done".
User currently offlineEbbUK From , joined Dec 1969, posts, RR:
Reply 8, posted (8 years 2 weeks 1 day 6 hours ago) and read 4615 times:

Quoting Lumberton (Reply 7):
why doesn't Airbus blog?

I can only imagine that perhaps
a) they've got their hands full
b) It's an americanism, these things take a while to cross the atlantic. In the uk, our opposition party leader recently put out a video blog, a first in Uk politics. don't think it will catch on
c) I guess the Europeans aren't as easily seduced by a document full of PR hyperbull and glib sentiments that actually say absolutely nothing new in the world


User currently offlineN328KF From United States of America, joined May 2004, 6491 posts, RR: 3
Reply 9, posted (8 years 2 weeks 1 day 6 hours ago) and read 4595 times:

Quoting EbbUK (Reply 8):
c) I guess the Europeans aren't as easily seduced by a document full of PR hyperbull and glib sentiments that actually say absolutely nothing new in the world

I don't think "seduced" is the right word. I think that the reason people (even most Airbus fanboys, except yourself) like Randy's blog is that Boeing makes an effort to tell people what is going on. This extends beyond mere PR blogs such as this to transparency in the accounting and orders system, to financial outlooks, and many other things. That's why people like(d) Streiff, but if rumors are true, that brief experiment has come to an end.



When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.' T.Roosevelt
User currently offlineNYC777 From United States of America, joined Jun 2004, 5790 posts, RR: 47
Reply 10, posted (8 years 2 weeks 1 day 6 hours ago) and read 4595 times:

Quoting EbbUK (Reply 8):
c) I guess the Europeans aren't as easily seduced by a document full of PR hyperbull and glib sentiments that actually say absolutely nothing new in the world

Then why does Airbus employ a salesman who does nothing but spew out Airbus hyperbull and glib sentiments (I'm talking about John Leahy, if you didn't catch on).



That which does not kill me makes me stronger.
User currently offlineTeamAmerica From United States of America, joined Sep 2006, 1761 posts, RR: 23
Reply 11, posted (8 years 2 weeks 1 day 6 hours ago) and read 4597 times:

Quoting Lumberton (Reply 7):
Have said it repeatedly--why doesn't Airbus blog? They need to get their story "out there". Doesn't have to be someone like Leahy, but they need a way to counter this very effective blog.

Agreed. Mr. Baseler may not really be telling us much we don't already know, but it serves to verify, and greatly enhances the perception of Boeing as being transparent. Airbus leaves us speculating as to what in the world is going on, with many different "unnamed company officials" leaking various points of view. Not a wise strategy for Airbus.

I fear that Airbus would get bogged down arguing who would be their official blogger.



Failure is not an option; it's an outcome.
User currently offlineN328KF From United States of America, joined May 2004, 6491 posts, RR: 3
Reply 12, posted (8 years 2 weeks 1 day 6 hours ago) and read 4574 times:

Quoting TeamAmerica (Reply 11):
Airbus leaves us speculating as to what in the world is going on, with many different "unnamed company officials" leaking various points of view.

This is a good point. Most of what we hear from Airbus seems to come from leaks; Conversely, most Boeing information comes from the appropriate official channel for a given piece of information.



When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.' T.Roosevelt
User currently offlineZBA320 From United Kingdom, joined Mar 2006, 122 posts, RR: 0
Reply 13, posted (8 years 2 weeks 1 day 5 hours ago) and read 4517 times:

I admire Randy for the way he talks openly about Boeing and Airbus as a competitor. I agree with the comment that that's how a PR (Or Blog) should be made rather than going all guns blazing and getting into a mud slinging war like Mr Leahy. I remember a thread about Leahy with his early comments about Boeing introducing the 7E7 (787) and with him posting about how the A330 would be a better plane etc.

Boeing knows what they are doing and have a strong market with the 787 and Randy reinforces the fact that its making steady progress via his Blogs.

The A380 delay is of course is a complete let down in the Airbus camp but I still firmly believe that it will be a good aircraft.

In the end, I think Airbus need to adopt a strategy like Randys.  Smile



An Engineer made a bet that a 747 Gear wouldn't retract in a Hangar. He lost the bet.
User currently offlineNYC777 From United States of America, joined Jun 2004, 5790 posts, RR: 47
Reply 14, posted (8 years 2 weeks 1 day 5 hours ago) and read 4518 times:

I wish Airbus could adopt a structure like tha tof Boeing..they would a more fierce competitor if they did.


That which does not kill me makes me stronger.
User currently offlineGlom From United Kingdom, joined Apr 2005, 2819 posts, RR: 10
Reply 15, posted (8 years 2 weeks 1 day 5 hours ago) and read 4485 times:

Quoting EbbUK (Reply 8):
I guess the Europeans aren't as easily seduced by a document full of PR hyperbull and glib sentiments that actually say absolutely nothing new in the world

You can tell when Airbus is in real trouble when its bigger cheerleader starts spouting shrill, anti-American hyperbull to compensate.


User currently offlineEbbUK From , joined Dec 1969, posts, RR:
Reply 16, posted (8 years 2 weeks 1 day 5 hours ago) and read 4473 times:

Quoting NYC777 (Reply 10):
Then why does Airbus employ a salesman who does nothing but spew out Airbus hyperbull and glib sentiments (I'm talking about John Leahy, if you didn't catch on).

Yes it's a blessing that he hasn't got a blog. We just have to stop the B man from his periodical dribble. No doubt at the first hint of trouble at fortress B, the dribble will disappear in a flash!

It's just another battlefront for PR war. In fact didn't the americans invent "the hype"? Then didn't another group of americans famously say "don't believe the hype"?

Quoting N328KF (Reply 9):
This extends beyond mere PR blogs such as this to transparency in the accounting and orders system, to financial outlooks, and many other things.



Quoting TeamAmerica (Reply 11):
Agreed. Mr. Baseler may not really be telling us much we don't already know, but it serves to verify, and greatly enhances the perception of Boeing as being transparent.

You both say that it extends the transparency of the new B. I am not sure how it does that, as he says absolutely nothing new. TeamAmerica says it well, "greatly enhances the perception of Boeing as being transparent".

It remains just so, a perception.

Quoting N328KF (Reply 12):
Most of what we hear from Airbus seems to come from leaks; Conversely, most Boeing information comes from the appropriate official channel for a given piece of information.

This is not as a result of the lack of blogs. FYI news from Airbus has not always come from such sources. But in troubled times, employees do some truly strange things, don't they?


User currently offlineLumberton From United States of America, joined Jul 2005, 4708 posts, RR: 20
Reply 17, posted (8 years 2 weeks 1 day 5 hours ago) and read 4455 times:

Quoting TeamAmerica (Reply 11):
I fear that Airbus would get bogged down arguing who would be their official blogger.

Good point! And...would it be in French or German? Couldn't have English, now could we?

Quoting Glom (Reply 15):
You can tell when Airbus is in real trouble when its bigger cheerleader starts spouting shrill, anti-American hyperbull to compensate.

It's been a tough week....



"When all is said and done, more will be said than done".
User currently offlineEbbUK From , joined Dec 1969, posts, RR:
Reply 18, posted (8 years 2 weeks 1 day 5 hours ago) and read 4440 times:

Quoting ZBA320 (Reply 13):
In the end, I think Airbus need to adopt a strategy like Randys.  

Ahh the response from a younger Englishman, one of our ipod generation. Perhaps I am getting too old already.

Quoting Glom (Reply 15):
You can tell when Airbus is in real trouble when its bigger cheerleader starts spouting shrill, anti-American hyperbull to compensate.

??


User currently offlineBoomBoom From , joined Dec 1969, posts, RR:
Reply 19, posted (8 years 2 weeks 1 day 5 hours ago) and read 4412 times:

Quoting EbbUK (Reply 8):
It's an americanism, these things take a while to cross the atlantic.

I guess the Europeans aren't as easily seduced by a document full of PR hyperbull and glib sentiments that actually say absolutely nothing new in the world

No--you were right the first time--you're just slow.

[Edited 2006-10-06 22:01:16]

User currently offlineTeamAmerica From United States of America, joined Sep 2006, 1761 posts, RR: 23
Reply 20, posted (8 years 2 weeks 1 day 5 hours ago) and read 4380 times:

Quoting EbbUK (Reply 16):
Yes it's a blessing that he hasn't got a blog. We just have to stop the B man from his periodical dribble. No doubt at the first hint of trouble at fortress B, the dribble will disappear in a flash!

Mere supposition on your part. I doubt this entirely.

Quoting EbbUK (Reply 16):
It's just another battlefront for PR war. In fact didn't the americans invent "the hype"? Then didn't another group of americans famously say "don't believe the hype"?

Umm...no, Americans can claim to have invented lots of things, but hype is pretty universal. It's like saying Americans invented advertising.

Quoting EbbUK (Reply 16):
You both say that it extends the transparency of the new B. I am not sure how it does that, as he says absolutely nothing new. TeamAmerica says it well, "greatly enhances the perception of Boeing as being transparent".

It remains just so, a perception.

Perception is reality, my friend. If customers value such openness and perceive Boeing to be transparent while Airbus is opaque...guess who gets the orders? It matters not at all how good your product may be if your customers don't perceive it to be good. Perception is all.



Failure is not an option; it's an outcome.
User currently offlineEbbUK From , joined Dec 1969, posts, RR:
Reply 21, posted (8 years 2 weeks 1 day 5 hours ago) and read 4331 times:

Quoting TeamAmerica (Reply 20):
Perception is reality, my friend. If customers value such openness and perceive Boeing to be transparent while Airbus is opaque...guess who gets the orders? It matters not at all how good your product may be if your customers don't perceive it to be good. Perception is all.

Well I truly hope that not a single customer purchases a Boeing plane because of that blog.

Your statement may well be true in the fickle consumer goods world of pepsi cola and nike shoes but please not planes. Surely not.

God help us if ever our leaders Bush and Blair ever used your "perception is all" model in the Middle East?


User currently offlineTeamAmerica From United States of America, joined Sep 2006, 1761 posts, RR: 23
Reply 22, posted (8 years 2 weeks 1 day 4 hours ago) and read 4282 times:

Quoting EbbUK (Reply 21):
Well I truly hope that not a single customer purchases a Boeing plane because of that blog.

The blog is just one small element in an overall company strategy of how to present itself to its customers.

Quoting EbbUK (Reply 21):
Your statement may well be true in the fickle consumer goods world of pepsi cola and nike shoes but please not planes. Surely not.

Surely so. Given a choice of Coke or Pepsi, people do decide. A320 v. B737NG...people decide. You can't discount the intangible elements.

Quoting EbbUK (Reply 21):
God help us if ever our leaders Bush and Blair ever used your "perception is all" model in the Middle East?

God help us if we start coloring aviation discussions with political comments.  wink 



Failure is not an option; it's an outcome.
User currently offlineBringiton From United States of America, joined Sep 2006, 866 posts, RR: 0
Reply 23, posted (8 years 2 weeks 1 day 4 hours ago) and read 4267 times:

Quoting TeamAmerica (Reply 22):
Well I truly hope that not a single customer purchases a Boeing plane because of that blog

Why do you think the blog is designed towards the airline customer only ? Boeing is a public company and a lot of the things they do(including marketing) is for investors,shareholders,media people and other who might be interested to know what is going on over there . It is just another way for the company to communicate to the people ( shareholders,entusiasts etc) who are interested . I doubt that a airline CEO wakes up checks out the blog and orders jets worth a few billion dollars  Wink


User currently offlineKatekebo From United States of America, joined Apr 2001, 704 posts, RR: 6
Reply 24, posted (8 years 2 weeks 1 day 4 hours ago) and read 4218 times:

There is a very simple reason for why Boeing does have a blog, and Airbus doesn't.

For Boeing, the shareholder is the Boss - and the shareholder demands transparency and timely information. Without them, the shareholder will take his money elsewhere.

For Airbus, the Bosses are Chirac and Merkel. Airbus doesn't care about the shareholder, and the politicians don't want transparency - on the contrary, they only want filtered news that supports their political ambitions.


25 EbbUK : Indeed! talk of Chirac and Merkel has stained these discussions a little too much. perhaps not, it is perceiveable that they do and as a result of do
26 N328KF : I have already explained why it is wrong for people to continue referring to Merkel. Anyhow, here is the breakdown of EADS ownership:EADS employees:
27 Bringiton : Posible but highly unlikely IMHO . It would be very unproffesional for an airline executive to not get most of his queries and info directly from the
28 Post contains links Lumberton : Those who dispute the value of blogging may find this article interesting. Sun Microsystem's CEO wants to use Blogs to Disclose Financial Information.
29 Dougloid : The answer to your snooty flatulizing is that people are free to take it or leave it. It's like a lot of stuff-informative, interesting, certainly no
30 Gigneil : What does that even mean? N
31 Katekebo : It's not about ownership, but overall control of the company. Although the German government does not have direct ownership in EADS, they have a big
32 N328KF : First of all, (as I have already said), Merkel is a laissez-faire type. Her finance minister, however, is not. Secondly, Mr. Zietsche over at DCX is
33 Lumberton : The current German government is a coalition. The left and the unions definitely have a say. Dr. Z and the Chancellor are not immune from this.
34 Post contains images Gigneil : Dr. Z, not Mr. NS
35 N328KF : I do think I said that DCX does have to listen to the government. Yes, how could I forget?
36 Lumberton : Point being that the German government will do whatever it takes to preserve jobs, as will the French.
37 EbbUK : You'll find we invented the bloody thing. whatever does your rant have to do with the subject of Baseler's "banal" blog?
38 LY4XELD : Uh, last I checked the Greeks "invented" democracy. As nice as Randy's blog is, I don't think the general public reads the blog as regularly as a.net
39 Lumberton : I'm willing to bet that most reporters who cover the aviation beat read Randy's Blog. Wouldn't that be conducive to getting one's message out?
40 EbbUK : Well it would say a lot about investigative journalism huh?
41 Post contains images Lumberton : Gives them more time to enjoy the free food and booze at the Airbus chalets at airshows.
42 Glom : I think Airbus would be happier if Randy gloated. It would give them focus for their recovery: hatred. Being so nice is so interminable. It means they
43 Lumberton : I agree with you, Glom. How many times have we seen this happen in sports, where the coach of an opposing team makes stupid and inflamatory comments,
44 Dougloid : I'm about half way through Pepys' Diaries and I don't see a whisper of democracy so far.... the point, my dear fellow, is that, as I said, Airbus mis
45 Post contains links Aither : This is very a a.net thing to compare Baseler and Leahy : they just don't have the same job. Randy's blog is hardly a blog : it looks and sounds like
46 Cloudy : Baseler seems to be saying that in the long term everything will be the same. There is something he does not want to mention - the reason things will
47 Dougloid : Apparently you have a problem with positive thinking and constructive dialogue about working together.... which goes a long way to explain why minori
48 Post contains images Leskova : And I certainly applaud your effort - I've been trying to do the same for days, but I'm feeling a bit like Don Quixote... guess you know the feeling
49 Aither : Because there is a dialogue in this so called blog ? I see tons of hypocrisy and it is never constructive.[Edited 2006-10-09 00:22:22]
50 NYC777 : Yeah I sure wish Airbus would stop all the hypocrisy and start on the business of making airplanes, it seems to me they want to cede that business to
51 Dougloid : You're appointed the official blogmaster of the Airbus "Sour Grapes, Fuck You All, Get Stuffed" blog. Report to Toulouse as soon as possible for furt
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