Andrej From United Kingdom, joined Jun 2001, 810 posts, RR: 0 Posted (6 years 6 months 3 weeks 3 days 1 hour ago) and read 2945 times:
Hello all,
I am wondering if anyone knows what is the SWA's market share for the past five years. I tried the DOT.gov and bts.gov and other web pages but somehow I get lost and I am not sure where to look for it.
If you could be so kind and post direct link that would great!
Futurecaptain From , joined Dec 1969, posts, RR: Reply 1, posted (6 years 6 months 3 weeks 3 days ago) and read 2923 times:
Well, to give a rough estimate in 2005....
airlines reported carrying 745,700,000 pax (bts.gov)
southwest reported carrying 88,400,000 pax (southwest.com)
So, for the year they had around a 12% market share of total airline pax.
Now, if you have a particular city in mind I'm sure it will go up. Such as market share out of PHX I would bet everything I own is more than 12%.
Mptpa From United States of America, joined Feb 2006, 515 posts, RR: 0 Reply 2, posted (6 years 6 months 3 weeks 2 days 16 hours ago) and read 2837 times:
MSYtristar From United States of America, joined Aug 2005, 6242 posts, RR: 51 Reply 3, posted (6 years 6 months 3 weeks 2 days 16 hours ago) and read 2827 times:
Well here in New Orleans WN used to enjoy around a 40% market share since they had around 60 flights a day. Now, only 24 flights, or roughly a 20% market share. They've lost not only market share here but also some of its former passenger base to Houston, who have switched over to CO.
SWABFA From , joined Dec 1969, posts, RR: Reply 5, posted (6 years 6 months 3 weeks 2 days 14 hours ago) and read 2743 times:
Yeah, they have a HUGE market share in places that really matter like Amarillo, Lubbock and Midland Oddessa... Sort of like CO with Glasgow, Dublin and Milan!
Kevin777 From Denmark, joined Sep 2006, 1154 posts, RR: 1 Reply 6, posted (6 years 6 months 3 weeks 2 days 14 hours ago) and read 2734 times:
The beauty of WN's model is that they go for a very high market share on a particular route they serve. A 12 % market share - which is already impressive in a market as big as the U.S. - hides a 0 % share in many markets but a 40-100 % share in others.
Kevin777
"I was waiting for you at DFW, but you must have been in LUV" CPH-GOT-CPH-GOT-CPH-GOT-CPH...
SLCUT2777 From United States of America, joined Dec 2005, 3858 posts, RR: 11 Reply 7, posted (6 years 6 months 3 weeks 2 days 13 hours ago) and read 2697 times:
Quoting Kevin777 (Reply 6): The beauty of WN's model is that they go for a very high market share on a particular route they serve. A 12 % market share - which is already impressive in a market as big as the U.S. - hides a 0 % share in many markets but a 40-100 % share in others.
Kevin777
It is called "cherry-pick" the high O&D routes!
DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
OPNLguy From , joined Dec 1969, posts, RR: Reply 8, posted (6 years 6 months 3 weeks 2 days 11 hours ago) and read 2670 times:
Quoting Kevin777 (Reply 6): The beauty of WN's model is that they go for a very high market share on a particular route they serve. A 12 % market share - which is already impressive in a market as big as the U.S. - hides a 0 % share in many markets but a 40-100 % share in others.
I'd be interested in knowing where SWA has such a zero percent market share in a market they serve.
Cactus739 From United States of America, joined Jan 2004, 2379 posts, RR: 34 Reply 9, posted (6 years 6 months 3 weeks 2 days 10 hours ago) and read 2651 times:
Quoting OPNLguy (Reply 8): I'd be interested in knowing where SWA has such a zero percent market share in a market they serve.
I bet the beancounters in Dallas would love to know that as well... time to cut another city maybe?
OPNLguy From , joined Dec 1969, posts, RR: Reply 11, posted (6 years 6 months 3 weeks 2 days 10 hours ago) and read 2634 times:
Quoting SWABFA (Reply 10): I know they are more than four... No too many more though
...still waiting on specifics...
BTW, if you're not a SWA employee, and seem to have such a disdain for SWA, why do you appear to masquerade as a SWA employee by use of a SWABFA (SWA "B" flight attendant) username?
Jetdeltamsy From United States of America, joined Nov 2000, 2984 posts, RR: 8 Reply 12, posted (6 years 6 months 3 weeks 2 days 9 hours ago) and read 2601 times:
Quoting SLCUT2777 (Reply 7): It is called "cherry-pick" the high O&D routes!
And that is called good business.
Worked for too many airlines to list. Banktupcy after bankruptcy after bankruptcy.
SWABFA From , joined Dec 1969, posts, RR: Reply 13, posted (6 years 6 months 3 weeks 2 days 8 hours ago) and read 2570 times:
Quoting OPNLguy (Reply 11): BTW, if you're not a SWA employee, and seem to have such a disdain for SWA, why do you appear to masquerade as a SWA employee by use of a SWABFA (SWA "B" flight attendant) username?
Goingboeing From United States of America, joined Dec 1999, 4875 posts, RR: 19 Reply 14, posted (6 years 6 months 3 weeks 2 days 8 hours ago) and read 2566 times:
Quoting Kevin777 (Reply 6): The beauty of WN's model is that they go for a very high market share on a particular route they serve. A 12 % market share - which is already impressive in a market as big as the U.S. - hides a 0 % share in many markets but a 40-100 % share in others.
Actually, Southwest pays less attention to market share on any given route than they do on profit for any given route. Lord knows that Delta led market share in Atlanta, United led it in Denver, US led it in Philly and Northwest led it in MSP - yet all of those airlines filed bankruptcy. Which is better - to be number one in market share in a market and lose money, or be second, third or fourth in market share and make money?
Kevin777 From Denmark, joined Sep 2006, 1154 posts, RR: 1 Reply 16, posted (6 years 6 months 3 weeks 2 days ago) and read 2440 times:
Quoting Goingboeing (Reply 14): Actually, Southwest pays less attention to market share on any given route than they do on profit for any given route. Lord knows that Delta led market share in Atlanta, United led it in Denver, US led it in Philly and Northwest led it in MSP - yet all of those airlines filed bankruptcy. Which is better - to be number one in market share in a market and lose money, or be second, third or fourth in market share and make money?
Yes, true, but still a major part of their profitability model is to offer high frequencies, not just to offer flexibility to customers, but also to enjoy economies of scale in ground operations (everything done in-house etc.).
Kevin777
"I was waiting for you at DFW, but you must have been in LUV" CPH-GOT-CPH-GOT-CPH-GOT-CPH...
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