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SWA Market Share  
User currently offlineAndrej From United Kingdom, joined Jun 2001, 927 posts, RR: 0
Posted (7 years 9 months 4 weeks 16 hours ago) and read 3908 times:

Hello all,

I am wondering if anyone knows what is the SWA's market share for the past five years. I tried the DOT.gov and bts.gov and other web pages but somehow I get lost and I am not sure where to look for it.

If you could be so kind and post direct link that would great!

Thanks for your help!

Cheers,
Andrej

16 replies: All unread, jump to last
 
User currently offlineFuturecaptain From , joined Dec 1969, posts, RR:
Reply 1, posted (7 years 9 months 4 weeks 15 hours ago) and read 3886 times:

Well, to give a rough estimate in 2005....
airlines reported carrying 745,700,000 pax (bts.gov)
southwest reported carrying 88,400,000 pax (southwest.com)

So, for the year they had around a 12% market share of total airline pax.

Now, if you have a particular city in mind I'm sure it will go up. Such as market share out of PHX I would bet everything I own is more than 12%.

[Edited 2006-10-29 06:21:31]

User currently offlineMptpa From United States of America, joined Feb 2006, 545 posts, RR: 0
Reply 2, posted (7 years 9 months 4 weeks 7 hours ago) and read 3800 times:

Try here..
http://www.transtats.bts.gov/carriers.asp
go to Databases and you can get whatever.


User currently offlineMSYtristar From United States of America, joined Aug 2005, 6552 posts, RR: 51
Reply 3, posted (7 years 9 months 4 weeks 7 hours ago) and read 3790 times:

Well here in New Orleans WN used to enjoy around a 40% market share since they had around 60 flights a day. Now, only 24 flights, or roughly a 20% market share. They've lost not only market share here but also some of its former passenger base to Houston, who have switched over to CO.

User currently offlineAndrej From United Kingdom, joined Jun 2001, 927 posts, RR: 0
Reply 4, posted (7 years 9 months 4 weeks 5 hours ago) and read 3746 times:

Hello guys,

thanks for your help, I really appreciate it!

Cheers,
Andrej


User currently offlineSWABFA From , joined Dec 1969, posts, RR:
Reply 5, posted (7 years 9 months 4 weeks 5 hours ago) and read 3706 times:

Yeah, they have a HUGE market share in places that really matter like Amarillo, Lubbock and Midland Oddessa... Sort of like CO with Glasgow, Dublin and Milan!

User currently offlineKevin777 From Denmark, joined Sep 2006, 1165 posts, RR: 1
Reply 6, posted (7 years 9 months 4 weeks 5 hours ago) and read 3697 times:

The beauty of WN's model is that they go for a very high market share on a particular route they serve. A 12 % market share - which is already impressive in a market as big as the U.S. - hides a 0 % share in many markets but a 40-100 % share in others.

Kevin777



"I was waiting for you at DFW, but you must have been in LUV" CPH-HAM-CPH CR9
User currently offlineSLCUT2777 From United States of America, joined Dec 2005, 4049 posts, RR: 11
Reply 7, posted (7 years 9 months 4 weeks 4 hours ago) and read 3660 times:

Quoting Kevin777 (Reply 6):
The beauty of WN's model is that they go for a very high market share on a particular route they serve. A 12 % market share - which is already impressive in a market as big as the U.S. - hides a 0 % share in many markets but a 40-100 % share in others.

Kevin777

It is called "cherry-pick" the high O&D routes!  idea 



DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
User currently offlineOPNLguy From , joined Dec 1969, posts, RR:
Reply 8, posted (7 years 9 months 4 weeks 2 hours ago) and read 3633 times:

Quoting Kevin777 (Reply 6):
The beauty of WN's model is that they go for a very high market share on a particular route they serve. A 12 % market share - which is already impressive in a market as big as the U.S. - hides a 0 % share in many markets but a 40-100 % share in others.

I'd be interested in knowing where SWA has such a zero percent market share in a market they serve.


User currently offlineCactus739 From United States of America, joined Jan 2004, 2444 posts, RR: 31
Reply 9, posted (7 years 9 months 4 weeks 1 hour ago) and read 3614 times:

Quoting OPNLguy (Reply 8):
I'd be interested in knowing where SWA has such a zero percent market share in a market they serve.

I bet the beancounters in Dallas would love to know that as well... time to cut another city maybe?  Smile



You can't fix stupid.... - Ron White
User currently offlineSWABFA From , joined Dec 1969, posts, RR:
Reply 10, posted (7 years 9 months 4 weeks 1 hour ago) and read 3602 times:

Quoting Cactus739 (Reply 9):
I bet the beancounters in Dallas would love to know that as well... time to cut another city maybe?

Oh no...no they'll keep increasing frecuencies within the 4 cities (safe) they fly forever...

I know they are more than four... No too many more though


User currently offlineOPNLguy From , joined Dec 1969, posts, RR:
Reply 11, posted (7 years 9 months 4 weeks 1 hour ago) and read 3597 times:

Quoting SWABFA (Reply 10):
I know they are more than four... No too many more though

...still waiting on specifics...

BTW, if you're not a SWA employee, and seem to have such a disdain for SWA, why do you appear to masquerade as a SWA employee by use of a SWABFA (SWA "B" flight attendant) username?


User currently offlineJetdeltamsy From United States of America, joined Nov 2000, 2987 posts, RR: 8
Reply 12, posted (7 years 9 months 4 weeks ago) and read 3564 times:

Quoting SLCUT2777 (Reply 7):
It is called "cherry-pick" the high O&D routes!

And that is called good business.



Tired of airline bankruptcies....EA/PA/TW and finally DL.
User currently offlineSWABFA From , joined Dec 1969, posts, RR:
Reply 13, posted (7 years 9 months 3 weeks 6 days 23 hours ago) and read 3533 times:

Quoting OPNLguy (Reply 11):
BTW, if you're not a SWA employee, and seem to have such a disdain for SWA, why do you appear to masquerade as a SWA employee by use of a SWABFA (SWA "B" flight attendant) username?

This guy is obsessed with me! I'm engaged dude!


User currently offlineGoingboeing From United States of America, joined Dec 1999, 4875 posts, RR: 16
Reply 14, posted (7 years 9 months 3 weeks 6 days 23 hours ago) and read 3529 times:

Quoting Kevin777 (Reply 6):
The beauty of WN's model is that they go for a very high market share on a particular route they serve. A 12 % market share - which is already impressive in a market as big as the U.S. - hides a 0 % share in many markets but a 40-100 % share in others.

Actually, Southwest pays less attention to market share on any given route than they do on profit for any given route. Lord knows that Delta led market share in Atlanta, United led it in Denver, US led it in Philly and Northwest led it in MSP - yet all of those airlines filed bankruptcy. Which is better - to be number one in market share in a market and lose money, or be second, third or fourth in market share and make money?


User currently offlineAirbusCanada From Canada, joined Nov 2004, 326 posts, RR: 0
Reply 15, posted (7 years 9 months 3 weeks 6 days 20 hours ago) and read 3464 times:

does the BTS has data on business class passangers?
its almost impossibe to find data on business class load factor and price..etc.


User currently offlineKevin777 From Denmark, joined Sep 2006, 1165 posts, RR: 1
Reply 16, posted (7 years 9 months 3 weeks 6 days 15 hours ago) and read 3403 times:

Quoting Goingboeing (Reply 14):
Actually, Southwest pays less attention to market share on any given route than they do on profit for any given route. Lord knows that Delta led market share in Atlanta, United led it in Denver, US led it in Philly and Northwest led it in MSP - yet all of those airlines filed bankruptcy. Which is better - to be number one in market share in a market and lose money, or be second, third or fourth in market share and make money?

Yes, true, but still a major part of their profitability model is to offer high frequencies, not just to offer flexibility to customers, but also to enjoy economies of scale in ground operations (everything done in-house etc.).

Kevin777



"I was waiting for you at DFW, but you must have been in LUV" CPH-HAM-CPH CR9
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