Fly 3 Get 1 Free Fly three non-stop, round-trip flights between LAX and SFO on Frontier Airlines between November 1, 2006 and February 8, 2007, and earn 4,500 EarlyReturns® bonus miles. That's in addition to 1,000 miles you already earn for each flight, giving you a grand total of 7,500 EarlyReturns® miles. That's enough miles to redeem for a free round-trip flight between LAX and SFO.
With the 'free' offer being tied into EarlyReturns, it sounds like a pretty good way for Frontier to gain a bit of modest loyalty on the route and possibly beyond?
Thoughts, comments, comparisions, anyone?
It's an entirely different kind of flying; all together.
That is an interesting thing to point out. It looks as if these credits can be earned on any non-stop LAX-SFO round trip flight, regardless if the round trip starts and ends at SFO or LAX. However, I can't imagine they'd limit the free round-trip to just the LAX-SFO-LAX round trip as opposed to also including the SFO-LAX-SFO.
The terms and conditions do repeatedly say "between LAX and SFO" and not "from LAX to SFO." I think it would have been in Frontier's best interests to have made it perfectly clear if indeed the reward is solely for a round trip which both begins and ends in Los Angeles. Unfortunately, the terms and conditions leave that issue in somewhat of a gray area.
It's an entirely different kind of flying; all together.
F9Animal From United States of America, joined Dec 2004, 4731 posts, RR: 30 Reply 6, posted (6 years 6 months 3 weeks 1 hour ago) and read 2301 times:
Thought I would chime in on this one. I worked for an airline based out of LAS called Tristar Airlines in 1995. Our airline obviously failed, but showed dramatic improvement in bookings with our Fastpass offers. Before I get into Fastpass offers, I should explain our route structure.
We flew what I liked to call the Golden Triangle. That was LAS to LAX, LAX to LAS, LAX to SFO, SFO to LAX, SFO to LAS, LAS to SFO. <- I should have just included a map!! LOL! Also flew LAS to GCN, ASE, EUG, and RNO.
Anyways, we sold the Fastpass for $499 for 6 one way tickets. At that time, it meant fly 2 round trips, the 3rd is free. When we started pushing it about 4 months before shutdown, our bookings blew up in the SFO to LAX market. I have no idea why, but the promo was really pointing from the red to the black. Sadly, Tristar was already on its deathbed before the push of Faspass.
Tristar consisted of 4 aircraft. 4 BAE-146's...........
Frontier consists of over 50 aircraft, and much better financial position than Tristar (MUCH MUCH BETTER!!). I am confident that the routes and the offer are going to get the attention of the business travelers. Take it from one that saw it himself over 10 years ago. The route is a hot one, there is no doubt in my mind.
AirplaneBoy From United States of America, joined May 2004, 542 posts, RR: 11 Reply 10, posted (6 years 6 months 2 weeks 6 days 20 hours ago) and read 2189 times:
A new marketing campaign (although not related to television or radio) began on November 1st. Frontier appears to be committed to increasing market share as well as expanding brand awareness. Keep in mind it costs oodles of money to have mass marketing in markets as big as L.A. and San Francisco. I don't see too many airline commercials as it is (minus an occasional WN, UA, or AA commercial).
Also, Paul Tate (mariner mentioned this before) was quoted in a Denver Post/Rocky Mountain News article regarding Frontier's willingness to nurse the route so to speak. Success does not happen overnight, and not many airlines can claim that such was the case for any of their flights.
Frontier is in a great financial position with a lot of cash on hand. SFO-LAX is a prime west coast market whose success could spell for further west coast brand recognition. An investment in a new route is a great thing. Whether it takes 3 months or 2 years to realize this success is relative. Frontier's attempt to establish itself in the west coast is still in it's infancy. Give it some time.
It's also important to remember F9's conservative growth strategy. Currently in it's 13th year of operations, it operates 55 Airbus A318's/A319's (as well as 9 CRJ-700's under contract with QX) to almost 60 cities in 3 countries. There are other airlines that have grown rapidly, only to incur exponentially increasing costs. Not Frontier. A look at F9's earnings statements is a testament to the fact that Frontier is a great manager of its costs.
Also, be advised that as of January 2007, Frontier will be considered a major airline per the DOT.
F9Animal From United States of America, joined Dec 2004, 4731 posts, RR: 30 Reply 13, posted (6 years 6 months 2 weeks 6 days 18 hours ago) and read 2127 times:
Quoting AirplaneBoy (Reply 10): It's also important to remember F9's conservative growth strategy. Currently in it's 13th year of operations, it operates 55 Airbus A318's/A319's (as well as 9 CRJ-700's under contract with QX) to almost 60 cities in 3 countries. There are other airlines that have grown rapidly, only to incur exponentially increasing costs. Not Frontier. A look at F9's earnings statements is a testament to the fact that Frontier is a great manager of its costs.
That equates to less than 5 aircraft per year. I would say that F9 has done an excellent job of growing nicely. Glad to see your still around buddy! How is life up at 37,000 feet?
MSYtristar From United States of America, joined Aug 2005, 6242 posts, RR: 51 Reply 17, posted (6 years 6 months 2 weeks 6 days 17 hours ago) and read 2047 times:
It would be nice to see F9 go back to the "Spirit of the West" theme if they continue to build up western p2p markets. I always liked that one better than the current one...just has a better ring to it.
Regardless if this is "desperation" or not, at least they are not throwing in the towel without putting up a fight.
F9Animal From United States of America, joined Dec 2004, 4731 posts, RR: 30 Reply 20, posted (6 years 6 months 2 weeks 6 days 15 hours ago) and read 1987 times:
Quoting Indy (Reply 16): Buy 3 and get 1 free is pretty desperate. I'd say the same about NW if they were doing that. I think TZ had a program like that.
Desperate is a rough word for F9's plans. Aggressive would be more like it.
Three categories to define:
1. Pizza restaurants: Domino's= Buy 2 get 1 free (are they desperate?) Pizza Hut Buy 2 get 1 free (are they desperate?)
2. Jiffy Lube= Get 4 oil changes and the 5th is free. Last I checked, Jiffy was doing just fine.
3. Alaska Airlines= Kids fly free to Disney Land. Southwest Airlines= Kids fly free. Neither airline is desperate.
Although the above examples are always changing, it offers something that many like in this wonderful world. FREE!!!! I always raise an eyebrow when I see something such as: Buy 2, get 1 free. Everytime I open the Sunday paper and look at the Grocery adds, I look for the buy 1 get 1 free, or the 10 for $10 deals. When my favorite store is not running a promo, they still get my business, because of the good service and quality product. I think the same applies to the airline I fly.
I think if anything, desperate is a harsh word to use. I would say that the advertising alone is going to raise the eyebrows, and get the word of mouth in the business markets flying.
Hey Bill, I just flew Frontier to LAX and got a heck of a deal. If you fly three roundtrips, you get a free roundtrip! Now Bill gets on the phone, and tells his coworkers about the deals. Those coworkers tell their family and friends, and so on. Great way to get recognition if you ask me. And lets face it, LAX/SFO market is a money maker, and F9 wants a piece of the pie.
Mariner From New Zealand, joined Nov 2001, 22711 posts, RR: 88 Reply 22, posted (6 years 6 months 2 weeks 6 days ago) and read 1847 times:
Quoting FATFlyer (Reply 21): I had read it also and never put 2+2 together. I took it simply as meaningless verbiage.
I've learned to take "Frontier-speak" at face value, FATFlyer - they often tease us with the truth.
Long before we knew there was "trouble with MESA" and their CRJ's, CFO Tate said they were looking to get some CR7's.
And lo, Mesa went away and Horizon turned up - with CR7's.
When they announced Alaska, the CEO also said they were looking at "a Caribbean island".
We all thought he meant Jamaica or Grand Cayman. But lo - Cozumel turned up - "a Caribbean island".
When Delta tried to tell the DOT to switch their LAX-GDL authority to their Connection provider, Frontier protested - they said that LAX-GDL was a route in which they would be "very interested". They can't get it, of course, but it was a big clue.
Then, not long after, the CEO said they would "probably go back to LAX".
And lo -
There are several "clues" out at the moment.
(i) The replacement of Horizon. No one knows who it will be, because no one I know can think of any airline (who is not limited by non-compete clauses) with 20 x CR7 sitting around.
But Frontier hasn't said CR7's - they have said 70 seat jets. When they did the "bake-off" between the A318 and the E jets, they said they had to find a way to get the E's into fleet - or find a way to compete with them.
I don't know what that means because I don't know of an airline that has 20 x E170 (who isn't limited by non-compete clauses) sitting around.
(ii) Mexico City. Frontier's Joe Hodas has said that they are looking at "maybe it after they get GDL under their belt". But he also said "not necessarily from DEN."
If not from DEN - where?
(iii) Costa Rica. Joe Hodas has said Costa Rica. The CEO has said "Central America". So - Costa Rica? Belize? Neither? Both? Somewhere else?
(iv) When they set up the holding company, they said it was, in part, so they could start a "regional subsidiary. And lo - Lynx.
But they also said "a Mexican subsidiary." I have no idea how that would/could work.