Macc From Austria, joined Nov 2004, 978 posts, RR: 3 Posted (6 years 7 months 2 weeks 6 days 1 hour ago) and read 4773 times:
according to orf.at the brand Lauda Air will most likely disappear. The remaining charters will be run under OS name. Austrian arrows as well as their base at INN will remain.
cheers
I exchanged political frustration with sexual boredom. better spoil a girl than the world
Semobeila From Austria, joined Jun 2006, 71 posts, RR: 0 Reply 3, posted (6 years 7 months 2 weeks 5 days 23 hours ago) and read 4394 times:
Economically I would say this makes sense, it makes no sense to further invest in this brand - rather spend the money to increase awareness of the Austrian brand.
Quoting Macc (Thread starter): according to orf.at the brand Lauda Air will most likely disappear.
Could you please post that link, because I can't seem to find this article.
Quoting N328KF (Reply 2): To be fair, the new fleet seems to be primarily concentrated around what Lauda owned.
Correct would be to say their long-haul fleet will be ex-Lauda aircraft.
Jfk777 From United States of America, joined Aug 2006, 7413 posts, RR: 7 Reply 5, posted (6 years 7 months 2 weeks 5 days 22 hours ago) and read 4233 times:
Its sad to see the end of another European brand similar in vibe to Virgin Atlantic. I will always remember the flight crew, at least the men wore blue jeans. To bad they only flew to Miami and not JFK or more traditional American gateway city.
AA1818 From Trinidad and Tobago, joined Feb 2006, 3348 posts, RR: 4 Reply 6, posted (6 years 7 months 2 weeks 5 days 15 hours ago) and read 4035 times:
Adria From , joined Dec 1969, posts, RR: Reply 8, posted (6 years 7 months 2 weeks 4 days 21 hours ago) and read 3554 times:
Quoting Semobeila (Reply 3): Economically I would say this makes sense, it makes no sense to further invest in this brand - rather spend the money to increase awareness of the Austrian brand.
Lauda Air being established as a charter airline there sure is a need for the Lauda Air brand. It is very strong and that's why OS has kept it up to this point in the first place. I think that OS is doing the wrong thing for the wrong reason.
Quoting MIAMIx707 (Reply 1): Too bad those nice colors will be disappearing from the sky.
I wish Austrian would disappear instead of Lauda
Based on the corporate image, OS could for sure learn a thing or two from Lauda Air. I flew only once with them (767) and it was one of the most pleasant flights I had at all.
Flights to Tobago were discontinued Febuary of this year. Loads at TAB were rather poor, most passengers went onwards to Puerto Plata or later to Montego Bay.
Zvezda From Lithuania, joined Aug 2004, 10511 posts, RR: 65 Reply 11, posted (6 years 7 months 2 weeks 4 days 19 hours ago) and read 3413 times:
Quoting Adria (Reply 8): I flew only once with them (767) and it was one of the most pleasant flights I had at all.
I flew on Lauda a few times before they were acquired by Austrian. I don't remember the flights well (I've had about 1000 flights since then) but I was definitely left with a positive impression. As a slave of Star Alliance (4 Star Gold cards), I fly OS quite a bit and they're not bad (better than any US airline) but I think Lauda was better. SQ remains my favorite.
It doesn't make business sense to maintain both brands forever. A transition is appropriate. I'm surprised that OS maintained the Lauda brand as long as they did. Oh well, nothing lasts forever.
Semobeila From Austria, joined Jun 2006, 71 posts, RR: 0 Reply 14, posted (6 years 7 months 2 weeks 4 days 17 hours ago) and read 3263 times:
Quoting Cgnnrw (Reply 13): What moran came up with the name "Austrian Arrows"??? OS also too over Tyrolean and more or less ruined that carrier as well.
Well, actually it still is tyrolean, just branded differently to make the connection with Austrian.
...and they are still making money, so I don't think they ruined tyrolean.
Cgnnrw From Germany, joined May 2005, 1079 posts, RR: 2 Reply 15, posted (6 years 7 months 2 weeks 4 days 17 hours ago) and read 3231 times:
Quoting Semobeila (Reply 14): so I don't think they ruined tyrolean.
Well I flew them two weeks ago and their inflight service was, well there wasn't any inflight service. A huge difference to what Tyrolean offered a few years ago when they flew under their own name. Anyway, Austrian Arrows is such a joke for a brand name no matter how they try to sell it.
Quoting Adria (Reply 8): Lauda Air being established as a charter airline there sure is a need for the Lauda Air brand. It is very strong and that's why OS has kept it up to this point in the first place. I think that OS is doing the wrong thing for the wrong reason.
I wouldn't be surprised to see OS restart Austrian Air Services for its charters when needed, just to stick to one root brand.
Swissy From Switzerland, joined Jan 2005, 1734 posts, RR: 5 Reply 17, posted (6 years 7 months 2 weeks 4 days 17 hours ago) and read 3207 times:
It would be a shame indeed, OS is in a identity/financial crises, heck probably more people know who Niki is than the Austrian national carrier.... but OS has to do what they think is right and bring them back in to a "rock solid" carrier ( hope they start with their fleet).....
Macc From Austria, joined Nov 2004, 978 posts, RR: 3 Reply 18, posted (6 years 7 months 2 weeks 4 days 8 hours ago) and read 3006 times:
when OS introduced their rebranding of tyrolean and their new colorsheme I just thought if that was created by a secretary, the wife of some manager or some taxidrivers. But then I thought that would be an unjustice towards these people. OS spent a hell of a money for these changes. ANd IIRC it was a german designer doing this. Its a proof that you can make money with shit.
I exchanged political frustration with sexual boredom. better spoil a girl than the world
Adria From , joined Dec 1969, posts, RR: Reply 19, posted (6 years 7 months 2 weeks 4 days 4 hours ago) and read 2858 times:
Quoting Swissy (Reply 17): It would be a shame indeed, OS is in a identity/financial crises, heck probably more people know who Niki is than the Austrian national carrier.... but OS has to do what they think is right and bring them back in to a "rock solid" carrier ( hope they start with their fleet).....
Exactly Lauda was a very good established airline in the charter business, I doubt that droping such a strong brand is a good decision in the long-term but who knows what's going on in OS. They could learn a thing or two how to brand an airline from Lauda (and make a good looking livery ).
MrComet From Ireland, joined Mar 2005, 498 posts, RR: 8 Reply 20, posted (6 years 7 months 2 weeks 4 days 4 hours ago) and read 2839 times:
Austrian has a nightmare identity crisis: Austrian, Tyrolean, Lauda, Flying Arrows. It needs to build one identity.
Personally, I cannot understand the tears and praises for Lauda. I flew them two or three times and they were not remarkable except for one feature: the shortest leg room i have ever seen in my life. My knees were pressed against the seat in front of me. They were the most miserable flights in my life. I would arrive for a flight to Yerevan or Tbilisi and see that OS had swapped out an OS with a Lauda plane and I'd be tempted to ask for my money back...I didn't know I was flying a discount carrier. I will not weep the passing of Lauda. Good riddance.
Adria From , joined Dec 1969, posts, RR: Reply 21, posted (6 years 7 months 2 weeks 4 days 4 hours ago) and read 2806 times:
Quoting MrComet (Reply 20): Austrian has a nightmare identity crisis: Austrian, Tyrolean, Lauda, Flying Arrows. It needs to build one identity.
They have an ID crisis with the Austrian brand, that's all. One company can have multiple brands as long as those don't compete with each other (Virgin, Qantas,...). Os tried to do that (changing the liveries of the long-haul fleet to OS and some of the short-haul fleet to NG) but they failed.
A strong brand is a valuable asset and OS is giving that away.
Someone83 From Norway, joined Sep 2006, 2827 posts, RR: 1 Reply 22, posted (6 years 7 months 2 weeks 4 days 4 hours ago) and read 2767 times:
Quoting MrComet (Reply 20): Personally, I cannot understand the tears and praises for Lauda. I flew them two or three times and they were not remarkable except for one feature: the shortest leg room i have ever seen in my life. My knees were pressed against the seat in front of me. They were the most miserable flights in my life
Agree 100%. Flew with them vie-cph a few weeks ago and I was the 2nd worse flight I'll ever had (no 1 is my first AND last flight with Ryanair)
MIAMIx707 From , joined Dec 1969, posts, RR: Reply 24, posted (6 years 7 months 2 weeks 2 days 19 hours ago) and read 2404 times:
Quoting Magyarorszag (Reply 16): That seems to be the most recent picture of it on A.net! But I've seen one of it on the "other" site at PEK and dated 23.10.2006.
Nice, I doubt i'll get to photograph it before it's history. I don't think they fly to North America using that 767. I know a few others are painted in the damn ugly Star Alliance livery.
Quoting MrComet (Reply 20): Austrian has a nightmare identity crisis: Austrian, Tyrolean, Lauda, Flying Arrows. It needs to build one identity.
I don't know why Austrian doesn't keep Lauda Air as a charter division, to start serving Miami again and other charter destinations.
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