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OS: End Of Lauda Air  
User currently offlineMacc From Austria, joined Nov 2004, 1037 posts, RR: 3
Posted (7 years 9 months 3 weeks 3 days 18 hours ago) and read 6137 times:

according to orf.at the brand Lauda Air will most likely disappear. The remaining charters will be run under OS name. Austrian arrows as well as their base at INN will remain.

cheers


I exchanged political frustration with sexual boredom. better spoil a girl than the world
25 replies: All unread, showing first 25:
 
User currently offlineMIAMIx707 From , joined Dec 1969, posts, RR:
Reply 1, posted (7 years 9 months 3 weeks 3 days 17 hours ago) and read 6003 times:

Too bad those nice colors will be disappearing from the sky.

I wish Austrian would disappear instead of Lauda Big grin


User currently offlineN328KF From United States of America, joined May 2004, 6484 posts, RR: 3
Reply 2, posted (7 years 9 months 3 weeks 3 days 17 hours ago) and read 5909 times:

Quoting MIAMIx707 (Reply 1):
Too bad those nice colors will be disappearing from the sky.

I wish Austrian would disappear instead of Lauda

To be fair, the new fleet seems to be primarily concentrated around what Lauda owned.



When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.' T.Roosevelt
User currently offlineSemobeila From Austria, joined Jun 2006, 73 posts, RR: 0
Reply 3, posted (7 years 9 months 3 weeks 3 days 16 hours ago) and read 5758 times:

Economically I would say this makes sense, it makes no sense to further invest in this brand - rather spend the money to increase awareness of the Austrian brand.

Quoting Macc (Thread starter):
according to orf.at the brand Lauda Air will most likely disappear.

Could you please post that link, because I can't seem to find this article.

Quoting N328KF (Reply 2):
To be fair, the new fleet seems to be primarily concentrated around what Lauda owned.

Correct would be to say their long-haul fleet will be ex-Lauda aircraft.


User currently offlineMacc From Austria, joined Nov 2004, 1037 posts, RR: 3
Reply 4, posted (7 years 9 months 3 weeks 3 days 14 hours ago) and read 5619 times:

http://oe1.orf.at/inforadio/69728.html?filter=2

at the end of the story. the previous article is gone.

I regret that the brand will vanish, but it is a good economic decision. Their fleet plans however I will never understand....



I exchanged political frustration with sexual boredom. better spoil a girl than the world
User currently offlineJfk777 From United States of America, joined Aug 2006, 8329 posts, RR: 7
Reply 5, posted (7 years 9 months 3 weeks 3 days 14 hours ago) and read 5597 times:
Support Airliners.net - become a First Class Member!

Its sad to see the end of another European brand similar in vibe to Virgin Atlantic. I will always remember the flight crew, at least the men wore blue jeans. To bad they only flew to Miami and not JFK or more traditional American gateway city.

User currently offlineAA1818 From Trinidad and Tobago, joined Feb 2006, 3432 posts, RR: 4
Reply 6, posted (7 years 9 months 3 weeks 3 days 8 hours ago) and read 5399 times:

Will Austrian continue the Lauda run to TAB?????

AA1818



“The moment you doubt whether you can fly, you cease for ever to be able to do it.” J.M. Barrie (Peter Pan)
User currently offlineMIAMIx707 From , joined Dec 1969, posts, RR:
Reply 7, posted (7 years 9 months 3 weeks 2 days 16 hours ago) and read 5052 times:

Everytime I drive by the airport and see a Martinair new c/s tail peeking out my first impression is, wow Lauda Air!

Then ah that's just Martinair. Excitement lasted 3 seconds.

 Smile


User currently offlineAdria From , joined Dec 1969, posts, RR:
Reply 8, posted (7 years 9 months 3 weeks 2 days 14 hours ago) and read 4918 times:

Quoting Semobeila (Reply 3):
Economically I would say this makes sense, it makes no sense to further invest in this brand - rather spend the money to increase awareness of the Austrian brand.

Lauda Air being established as a charter airline there sure is a need for the Lauda Air brand. It is very strong and that's why OS has kept it up to this point in the first place. I think that OS is doing the wrong thing for the wrong reason.

Quoting MIAMIx707 (Reply 1):
Too bad those nice colors will be disappearing from the sky.

I wish Austrian would disappear instead of Lauda

Based on the corporate image, OS could for sure learn a thing or two from Lauda Air. I flew only once with them (767) and it was one of the most pleasant flights I had at all.


User currently offlineA320FO From Austria, joined Oct 2000, 211 posts, RR: 1
Reply 9, posted (7 years 9 months 3 weeks 2 days 12 hours ago) and read 4830 times:

Quoting AA1818 (Reply 6):

Flights to Tobago were discontinued Febuary of this year. Loads at TAB were rather poor, most passengers went onwards to Puerto Plata or later to Montego Bay.


User currently offlineMIAMIx707 From , joined Dec 1969, posts, RR:
Reply 10, posted (7 years 9 months 3 weeks 2 days 11 hours ago) and read 4785 times:

There are no widebodies left in Lauda colors right?

only 737s and A320s now?


User currently offlineZvezda From Lithuania, joined Aug 2004, 10511 posts, RR: 64
Reply 11, posted (7 years 9 months 3 weeks 2 days 11 hours ago) and read 4777 times:

Quoting Adria (Reply 8):
I flew only once with them (767) and it was one of the most pleasant flights I had at all.

I flew on Lauda a few times before they were acquired by Austrian. I don't remember the flights well (I've had about 1000 flights since then) but I was definitely left with a positive impression. As a slave of Star Alliance (4 Star Gold cards), I fly OS quite a bit and they're not bad (better than any US airline) but I think Lauda was better. SQ remains my favorite.

It doesn't make business sense to maintain both brands forever. A transition is appropriate. I'm surprised that OS maintained the Lauda brand as long as they did. Oh well, nothing lasts forever.


User currently offlineDALelite From Switzerland, joined Jun 2000, 1770 posts, RR: 25
Reply 12, posted (7 years 9 months 3 weeks 2 days 11 hours ago) and read 4728 times:

well thats bad news!
Another european quality Carrier goes belly up.


DALelite



They loved to fly and it showed..
User currently offlineCgnnrw From Germany, joined May 2005, 1150 posts, RR: 2
Reply 13, posted (7 years 9 months 3 weeks 2 days 10 hours ago) and read 4697 times:

Quoting Macc (Thread starter):
The remaining charters will be run under OS name. Austrian arrows as well as their base at INN will remain.

What moran came up with the name "Austrian Arrows"??? OS also too over Tyrolean and more or less ruined that carrier as well.



A330 man.
User currently offlineSemobeila From Austria, joined Jun 2006, 73 posts, RR: 0
Reply 14, posted (7 years 9 months 3 weeks 2 days 10 hours ago) and read 4627 times:

Quoting Cgnnrw (Reply 13):
What moran came up with the name "Austrian Arrows"??? OS also too over Tyrolean and more or less ruined that carrier as well.

Well, actually it still is tyrolean, just branded differently to make the connection with Austrian.
...and they are still making money, so I don't think they ruined tyrolean.


User currently offlineCgnnrw From Germany, joined May 2005, 1150 posts, RR: 2
Reply 15, posted (7 years 9 months 3 weeks 2 days 9 hours ago) and read 4595 times:

Quoting Semobeila (Reply 14):
so I don't think they ruined tyrolean.

Well I flew them two weeks ago and their inflight service was, well there wasn't any inflight service. A huge difference to what Tyrolean offered a few years ago when they flew under their own name. Anyway, Austrian Arrows is such a joke for a brand name no matter how they try to sell it.



A330 man.
User currently offlineMagyarorszag From , joined Dec 1969, posts, RR:
Reply 16, posted (7 years 9 months 3 weeks 2 days 9 hours ago) and read 4583 times:

Quoting MIAMIx707 (Reply 10):
There are no widebodies left in Lauda colors right?

That seems to be the most recent picture of it on A.net! But I've seen one of it on the "other" site at PEK and dated 23.10.2006.

View Large View Medium
Click here for bigger photo!

Photo © Magnus Trippler



Quoting Adria (Reply 8):
Lauda Air being established as a charter airline there sure is a need for the Lauda Air brand. It is very strong and that's why OS has kept it up to this point in the first place. I think that OS is doing the wrong thing for the wrong reason.

I wouldn't be surprised to see OS restart Austrian Air Services for its charters when needed, just to stick to one root brand.

Cheers.

[Edited 2006-11-05 00:48:05]

User currently offlineSwissy From Switzerland, joined Jan 2005, 1734 posts, RR: 4
Reply 17, posted (7 years 9 months 3 weeks 2 days 9 hours ago) and read 4571 times:

It would be a shame indeed, OS is in a identity/financial crises, heck probably more people know who Niki is than the Austrian national carrier.... Big grin but OS has to do what they think is right and bring them back in to a "rock solid" carrier ( hope they start with their fleet).....  Wink

cheers,


User currently offlineMacc From Austria, joined Nov 2004, 1037 posts, RR: 3
Reply 18, posted (7 years 9 months 3 weeks 2 days 1 hour ago) and read 4370 times:

when OS introduced their rebranding of tyrolean and their new colorsheme I just thought if that was created by a secretary, the wife of some manager or some taxidrivers. But then I thought that would be an unjustice towards these people. OS spent a hell of a money for these changes. ANd IIRC it was a german designer doing this. Its a proof that you can make money with shit.


I exchanged political frustration with sexual boredom. better spoil a girl than the world
User currently offlineAdria From , joined Dec 1969, posts, RR:
Reply 19, posted (7 years 9 months 3 weeks 1 day 21 hours ago) and read 4222 times:

Quoting Swissy (Reply 17):
It would be a shame indeed, OS is in a identity/financial crises, heck probably more people know who Niki is than the Austrian national carrier.... but OS has to do what they think is right and bring them back in to a "rock solid" carrier ( hope they start with their fleet).....

Exactly Lauda was a very good established airline in the charter business, I doubt that droping such a strong brand is a good decision in the long-term but who knows what's going on in OS. They could learn a thing or two how to brand an airline from Lauda (and make a good looking livery Smile).


User currently offlineMrComet From Ireland, joined Mar 2005, 539 posts, RR: 8
Reply 20, posted (7 years 9 months 3 weeks 1 day 21 hours ago) and read 4203 times:

Austrian has a nightmare identity crisis: Austrian, Tyrolean, Lauda, Flying Arrows. It needs to build one identity.

Personally, I cannot understand the tears and praises for Lauda. I flew them two or three times and they were not remarkable except for one feature: the shortest leg room i have ever seen in my life. My knees were pressed against the seat in front of me. They were the most miserable flights in my life. I would arrive for a flight to Yerevan or Tbilisi and see that OS had swapped out an OS with a Lauda plane and I'd be tempted to ask for my money back...I didn't know I was flying a discount carrier. I will not weep the passing of Lauda. Good riddance.



The dude abides
User currently offlineAdria From , joined Dec 1969, posts, RR:
Reply 21, posted (7 years 9 months 3 weeks 1 day 20 hours ago) and read 4170 times:

Quoting MrComet (Reply 20):
Austrian has a nightmare identity crisis: Austrian, Tyrolean, Lauda, Flying Arrows. It needs to build one identity.

They have an ID crisis with the Austrian brand, that's all. One company can have multiple brands as long as those don't compete with each other (Virgin, Qantas,...). Os tried to do that (changing the liveries of the long-haul fleet to OS and some of the short-haul fleet to NG) but they failed.
A strong brand is a valuable asset and OS is giving that away.


User currently offlineSomeone83 From Norway, joined Sep 2006, 3365 posts, RR: 3
Reply 22, posted (7 years 9 months 3 weeks 1 day 20 hours ago) and read 4131 times:

Quoting MrComet (Reply 20):
Personally, I cannot understand the tears and praises for Lauda. I flew them two or three times and they were not remarkable except for one feature: the shortest leg room i have ever seen in my life. My knees were pressed against the seat in front of me. They were the most miserable flights in my life

Agree 100%. Flew with them vie-cph a few weeks ago and I was the 2nd worse flight I'll ever had (no 1 is my first AND last flight with Ryanair)


User currently offlineMrComet From Ireland, joined Mar 2005, 539 posts, RR: 8
Reply 23, posted (7 years 9 months 3 weeks 1 day 15 hours ago) and read 3978 times:

Quoting Adria (Reply 21):
A strong brand is a valuable asset and OS is giving that away.

Agree. I flew Tyrolean to VIE, OS to some city, NG back to VIE. It's crazy.



The dude abides
User currently offlineMIAMIx707 From , joined Dec 1969, posts, RR:
Reply 24, posted (7 years 9 months 3 weeks 11 hours ago) and read 3768 times:

Quoting Magyarorszag (Reply 16):
That seems to be the most recent picture of it on A.net! But I've seen one of it on the "other" site at PEK and dated 23.10.2006.



Nice, I doubt i'll get to photograph it before it's history. I don't think they fly to North America using that 767. I know a few others are painted in the damn ugly Star Alliance livery.

Quoting MrComet (Reply 20):
Austrian has a nightmare identity crisis: Austrian, Tyrolean, Lauda, Flying Arrows. It needs to build one identity.

I don't know why Austrian doesn't keep Lauda Air as a charter division, to start serving Miami again and other charter destinations.


User currently offlineMagyarorszag From , joined Dec 1969, posts, RR:
Reply 25, posted (7 years 9 months 3 weeks 10 hours ago) and read 3708 times:

Quoting MIAMIx707 (Reply 24):
I know a few others are painted in the damn ugly Star Alliance livery.

There are four with OS titles and two with those of NG, of which one (OE-LAT)is in the "damn ugly" Star Alliance colors as you say.

Cheers.


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