I think all Belgian aviation enthusiasts will stop breathing when seeing you post ! Indeed, we are all waiting today as well for the unveiling of Brussels Airlines (BA in short !) new corporate image, replacing SNBA/Virgin Express ones. So far, www.brusselsairlines.com doesn't appear to work...
VV701 From United Kingdom, joined Aug 2005, 8387 posts, RR: 25
Reply 8, posted (9 years 3 weeks 2 days 16 hours ago) and read 4514 times:
Quoting CY319 (Reply 7): Too simple for such a big player in the airline industry.
Is not being simple and easy to navigate the objective? After all not every potential passenger spends a fair proportion of their leisure time on the Internet.
My guess is that these days if you are not yet a big player in the airline industry and you have an all singing, all dancing and far from simple web site you will never become a big player in the airline industry.
Please remember not a lot of people really still know how to use the website. So its simple to use, aint that a good thing. Means everyone has access to it. I kinda think thats what airlines want people to go for. Jetblues is very easy to use, as is BE's.
Richierich From United States of America, joined Nov 2000, 4470 posts, RR: 6
Reply 12, posted (9 years 3 weeks 2 days 15 hours ago) and read 4378 times:
I like it! It is much easier to navigate than the old site, and looks clean and tidy. Very professional.
One quick comment, regarding their North American route map: somebody needs to give BA a US geography lesson, specifically regarding Omaha and Des Moines, and a few other cities shown that are way off. At least it is easy to use and understand (I am nitpicking!).
Baw716 From United States of America, joined Nov 2003, 2045 posts, RR: 25
Reply 20, posted (9 years 3 weeks 1 day 9 hours ago) and read 3586 times:
Forget aestetics. It's all about content. It doesn't have to look pretty; it just has to work easily for the user. If you look at some of the revisions of the other airline sites, the sites are driven to generate "content" to make it easier when doing a search to have that site come up first. If BA has been effective at making it possible for a Google search for "Flat Bed seats" to bring up BA's site in the first three sites on the first page, then the site is successful...that and its functionality, of course.
David L. Lamb, fmr Area Mgr Alitalia SFO 1998-2002, fmr Regional Analyst SFO-UAL 1992-1998